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<title>Haaze.com / Boqete2011 / All</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[DEMO deadline in less than a week: Apply now to launch!]]></title>
<link>http://www.haaze.com/story.php?title=demo-deadline-in-less-than-a-week-apply-now-to-launch</link>
<comments>http://www.haaze.com/story.php?title=demo-deadline-in-less-than-a-week-apply-now-to-launch</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Boqete2011</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=demo-deadline-in-less-than-a-week-apply-now-to-launch</guid>
<description><![CDATA[With DEMO Spring 2011 just a month away, my team and I are racing to put the final touches on the lineup. Should you be part of this one-of-a-kind event If your company is about to launch a product that will change the world, remember next Tuesday, February 1 is the deadline to apply. While slots are getting scarce, we&amp;'re still looking for the best tech companies from around the world to showcase their latest and greatest products.That global reach makes DEMO the most efficient platform to launch your new product. As the show&amp;'s executive producer, I&amp;'ve been crisscrossing the globe to find new ideas to showcase at DEMO, and we&amp;'ll be inviting the world&amp;'s tech press corps to attend.  Whether youa4a4re a startup or a mature company, this is the ultimate stage to reveal what you&amp;'ve been cooking up. If your product is ready to be shown off, you can apply to launch by clicking here. If you are still early in the development process and are looking just to pitch your concept to an audience of clued-in investors, you can apply for the DEMO AlphaPitch program here.Remember, DEMO is where everyone fromNetscape, Salesforce, TiVo, Palm, ETrade, VMWare, Adobe, to Symantec and many more launched their earliest products. Attendees still talk about the way the audience collectively gasped when TiVo revealed its breakthrough ability to pause live TV. Are you ready to make a similar impression on the industryDona4a4t miss the chance to launch. More information here.Previous Story: Facebook phone from HTC rumored to debut next monthPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: DEMO, DEMO Spring 2011People: Matt Marshall          Tags: DEMO, DEMO Spring 2011People: Matt MarshallMatt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Moolah Media adds phone reports to its mobile ads]]></title>
<link>http://www.haaze.com/story.php?title=moolah-media-adds-phone-reports-to-its-mobile-ads</link>
<comments>http://www.haaze.com/story.php?title=moolah-media-adds-phone-reports-to-its-mobile-ads</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Boqete2011</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=moolah-media-adds-phone-reports-to-its-mobile-ads</guid>
<description><![CDATA[When mobile ad network Moolah Media came out of stealth mode in December, it placed a big emphasis on its pay-per-performance model, where advertisers pay for actions rather than impressions. The San Francisco startup is taking that model even further today with real-time call reporting.Phone calls are an obvious ways to track the success of a mobile ad &amp;8212' if the consumer sees an ad on their phone for a product or a service they like, ita4a4s easy for them to just call that number right away. In fact, the company says its ads are already generating 250,000 paid leads in the form of phone calls each month.Now, Moolah Media is working with call center partners to track data about those calls, including duration, duplicate calls vs. unique calls, and call answer rates.Of course, this isna4a4t the only call tracking system out there, but chief executive Shawn Scheuer outlined some of the differences for me via email:The difference is that this is fully integrated into a platform specifically designed for mobile advertising a4&quot; not a stand alone phone call tracking system that is being used by mobile as an afterthought. There is a lot more than just tracking calls going on, and it includes optimization. For example, we show click-to-call offers to iPhone users but dona4a4t show click-to-call offers when someone visits from an iPad or iPod Touch (because they can not make calls). Instead, they are given simple forms to complete.In addition, many offers have multiple aspects to them. They may pay out something for completing a form on the first page, and then pay out more for proceeding to a click-to-call offer. By having the system in house and fully integrated, we can create and track these campaigns easily.Therea4a4s a cost difference too. If an advertiser uses a separate call tracking service like RingRevenue, Scheuer said, it costs 4 to 5 cents per minute, which can end up eating 20 to 25 percent of the revenue from an advertising campaign.Moolah Media is self-funded.Next Story: Weekend warriors discover the pivot Previous Story: Online game firm Gazillion names former Cryptic chief as new CEOPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: ad networks, call reporting, mobile ad networks, mobile adsCompanies: Moolah MediaPeople: Shawn Scheuer          Tags: ad networks, call reporting, mobile ad networks, mobile adsCompanies: Moolah MediaPeople: Shawn ScheuerAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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