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<title>Haaze.com / Edimursuara / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 09 Jun 2011 07:11:02 +0000</pubDate>
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<title><![CDATA[Charges dropped against husband in Facebook sting]]></title>
<link>http://www.haaze.com/story.php?title=charges-dropped-against-husband-in-facebook-sting</link>
<comments>http://www.haaze.com/story.php?title=charges-dropped-against-husband-in-facebook-sting</comments>
<pubDate>Thu, 09 Jun 2011 07:11:02 +0000</pubDate>
<dc:creator>Edimursuara</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=charges-dropped-against-husband-in-facebook-sting</guid>
<description><![CDATA[Have you ever seen &quot;The War of the Roses&quot; This was a movie in which a husband and wife participate in a considerable amount of divorce drama.Somehow, this movie comes to mind when I hear that police have now dropped the charges in a case I wrote about yesterday involving a wife, a husband, and a fake Facebook profile.Should you not like to click on links, let me give you the short version: estranged wife creates a fake Facebook profile for a teenage girl called Jessica Studebaker. Husband befriends fake teenage girl on Facebook. He allegedly immediately offers her information which would suggest that he was thinking of fleeing their home state of Indiana and even, perhaps, doing his wife harm.Husband is then arrested for allegedly putting a GPS on his wife'scar.The fake Facebook profile.(Credit:Screenshot: Chris Matyszczyk/CNET)Today, however, the Smoking Gun reports that police have dropped all charges after the husband persuaded them that he knew all along that Jessica Studebaker, teenage girl on Facebook, was a creation of his wife.David Voelkert produced an affidavit, sworn fully six days before his allegedly incriminating e-mails, in which he outlined that he was responding to the fictitious Studebaker in order to prove that Angela Voelkert was &quot;trying again to tamper in my life.&quot;His aim, he states in the affidavit, was to get his wife to bring these Facebook messages up in court, so that he could prove she was interfering in his life.The case has been dismissed.One can only imagine what the next act might entail. Let us hope it won't be something to do with suggestive tweets.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Marketers rethinking social media]]></title>
<link>http://www.haaze.com/story.php?title=marketers-rethinking-social-media</link>
<comments>http://www.haaze.com/story.php?title=marketers-rethinking-social-media</comments>
<pubDate>Mon, 02 May 2011 07:10:45 +0000</pubDate>
<dc:creator>Edimursuara</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=marketers-rethinking-social-media</guid>
<description><![CDATA[Marketers have become more realistic about how to best engage their audiences, according to the results of a new IBM survey. The State of Marketing 2011 report presented today at a marketing event in Boston covered nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Results reveal that marketers have become more practical about their expectations for both mobile and social marketing, as well as the realization that their efforts are strongly tied to IT, especially when it comes to making marketing campaigns actionable for the end-user.From the survey results:More than half of marketers use social media, but based on responses, their enthusiasm is tempered, suggesting that the peak of inflated expectations has passed' marketers are focused on finding the value that social channels can yield with more targeted insights and actions.More than 40 percent currently use mobile marketing tactics and another 20 percent plan to do so within the yearNearly 60 percent of respondents listed &quot;measurement, analysis, and learning&quot; as their top information technology bottleneck, whereas last year, they overwhelmingly viewed &quot;IT support of marketing needs&quot; at the top. More than 60 percent identified &quot;turning data into action&quot; as their top organizational issue.Nearly 90 percent of respondents expressed interest in an integrated marketing suite, as the industry's need for technology grows and adoption matures. Marketers are getting more serious about using cross-channel attribution to understand marketing effectiveness. These results come as no surprise and were affirmed by a recent Forrester Group report (PDF) that notes challenges in data and measurement. According to Forrester, marketers are struggling with both the organization of data as well as how to best measure marketing performance.There is no shortage of tools available for social media management, but the challenge for marketers is to figure out what they should actually be measuring and what is considered success. For example, do you want clicks on your links, retweets, or transactions And what channel is the most efficient and cost-effective, mobile, Facebook, etc. Ultimately, the tools are only as good as your ability to process the data in a meaningful way.Possibly the most important finding from the survey is the fact that marketers themselves have reset their expectations, which will undoubtedly help their clients and companies make better decisions.I spoke with Lonn Johnston, principal at social media agency Lewis PULSE, whosuggested that marketers oversold the impact of social media campaigns in the consumer market, which left businesses with unrealistic expectations. However, Johnston believes that business-to-business social efforts under way at clients such as SAP and VMware can easily compete with online advertising to drive higher-end customers into a sales funnel provided the client has the proper expectations and understanding of what they are looking for as an end result.<br/><br/>0 Vote(s) ]]></description>
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