
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Haaze.com / Sophia001 / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Sat, 12 Mar 2011 08:10:22 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Algae-oil maker Solazyme files to go public]]></title>
<link>http://www.haaze.com/story.php?title=algae-oil-maker-solazyme-files-to-go-public</link>
<comments>http://www.haaze.com/story.php?title=algae-oil-maker-solazyme-files-to-go-public</comments>
<pubDate>Sat, 12 Mar 2011 08:10:22 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=algae-oil-maker-solazyme-files-to-go-public</guid>
<description><![CDATA[Algae-oil maker Solazyme picked a time of rising oil prices of more than $100 a barrel to signal it plans to go public on the stock market.The San Francisco-based company on Friday filed its S-1 document to the Securities and Exchange Commission, outlining its plan to raise up to $100 million through an initial public offering. Solazyme grows algae with sugars in closed fermentation tanks to create oils, which can be used for liquid fuel and for chemicals, foods, or personal care products.Click on the image for a slide show of Solazyme&amp;39's research facilities in San Francisco.(Credit:James Martin/CNET)With the money, Solazyme intends to invest in further research and development and speed up its product commercialization by establishing feedstock supply arrangements and building manufacturing in multiple locations. In its filing, Solazyme showed that its revenue has grown on sale of its oils for nutrition and skin care products but it is still not profitable, having lost $16.3 million on revenue of $11.5 million last year.The company's strategy has been to make oils for specific personal care and nutritional markets before taking on liquid fuels where there is more price pressure and difficulty bringing a product to market. It has customers for food and personal care and was awarded a Department of Energy grant to make fuel for use by the Navy, which successfully tested a 50-50 blend of petroleum and algae oil It also has development arrangements with airlines Qantas, Chevron Technology Ventures, and with chemical company Dow.With its contract manufacturing arrangements in skin care and nutrition, Solazyme said that it can supply oils with &quot;attractive margins.&quot; At large scale, it expects that it can be competitive in chemicals and fuels as well in a purpose-built manufacturing plant, forecasting a cost of $3.44 a gallon.There are several companies pursuing algae as a way to create oil, but Solazyme's technical approach is different than most. Rather than farm algae in glass tubes called bioreactors or in open ponds, Solazyme's algae are grown in closed tanks. The strains are optimized to produce oil and can be fed sugars from sugar cane or dextrose from corn. The company is researching ways in the future for nonfood cellulosic food sources, such as agricultural residue.The company said its process allows it to scale up--another difficult challenge for algae farmers--because it can use standard industrial fermentation equipment. <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Man uses GPS on Droid to refute speeding ticket]]></title>
<link>http://www.haaze.com/story.php?title=man-uses-gps-on-droid-to-refute-speeding-ticket</link>
<comments>http://www.haaze.com/story.php?title=man-uses-gps-on-droid-to-refute-speeding-ticket</comments>
<pubDate>Thu, 24 Feb 2011 08:11:01 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Politics</category>
<guid>http://www.haaze.com/story.php?title=man-uses-gps-on-droid-to-refute-speeding-ticket</guid>
<description><![CDATA[Sometimes, all of Google's wonderfully intrusive inventions can come in useful.I am moved, you see, more than usual by a story in SkatterTech of a man who got a speeding ticket.The police accused Sahas Katta of going more than 40 mph in a 25 mph limit, according to the story, which was authored by Katta himself. Katta was a little taken aback. He said he felt sure he wasn't going quite that fast. Fortunately, his Motorola Droid cell phone enjoyed Google MyTracks, according to his account.This charming software records your GPS tracks and even lets you watch live stats--which might not be such a good idea when you're driving.Still, even though Katta had been meek with the traffic policeman in question, when he looked at his MyTracks afterward, he said he discovered something that was more akin to his own inner senses. The maximum speed recorded had only been 26 mph, according to the story.Getting a ticket is never an easy experience.(Credit:CC WoodleyWonderworks/Flickr)He decided to fight his case in traffic court in Yolo County, Calif., and was nervous giving evidence, he said. Who wouldn't be Traffic officers are always firm with their facts. But he presented his GPS data. He also, rather cleverly, took the advice of a lawyer and asked the traffic cop whether he had experienced radar gun training recently and when the gun was last calibrated.Katta said the judge didn't seem too au fait with GPS technology, but he didn't seem too impressed with the traffic cop's evidence either.So, in a victory for common technology, he decided the ticket should not be paid.Katta told SkatterTech: &quot;The officer in question was doing his job and did not do anything wrong.&quot;However, this is not the only case of its kind that seems to be entering the courts. A man in Ohio also attempted to show that his GPS records proved he had not exceeded the 65 mph speed limit, when he was accused of driving at 84 mph.In this case, however, an Ohio appeals court ruled that it didn't have enough evidence about how Verizon Wireless' GPS alerts worked in order to throw out the ticket.Could it be that California is more welcoming to technology than is Ohio<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Dumb phones can be attacked too]]></title>
<link>http://www.haaze.com/story.php?title=dumb-phones-can-be-attacked-too</link>
<comments>http://www.haaze.com/story.php?title=dumb-phones-can-be-attacked-too</comments>
<pubDate>Thu, 13 Jan 2011 08:10:38 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=dumb-phones-can-be-attacked-too</guid>
<description><![CDATA[Feature phones are used by more people than smartphones, but get less security scrutiny. (Credit:Collin Mulliner)Much of the discussion of security threats to mobile phones revolves around smartphones, but researchers have found that less advanced &quot;feature phones,&quot; still used by the majority of people around the world, also are vulnerable to attack.  Feature phones have Web browsing, MP3 players, and other programs standard voice-only phones lack, but they have less computing power and feature integration than smartphones.  Because security research on feature phones has been eclipsed by research on popular smartphones like Android andiPhone, mobile researcher Collin Mulliner said he decided to turn his attention to the lower-end phones. After all, so many people are still using them. (Mulliner and another researcher demonstrated an SMS-type attack on my iPhone at the BlackHat security conference in 2009).  Mulliner, a PhD student at Technical University Berlin, and one of his master's degree students, Nico Golde, discovered a way to knock people using feature phones off the mobile network and even crash the phones entirely. They did this by writing special software to send SMS-type messages to the phone that used special characters, which caused the device to disconnect from the network, Mulliner told CNET today. In some cases, the phone would just shut down after several such messages were sent, he said.  The code needs to be written specifically to target the individual mobile phone brands and Mulliner found that it worked on feature phones from all the major manufacturers. The researchers contacted Nokia, Sony Ericsson and Motorola, but are still trying to reach Samsung and LG, he said.  So far, the manufacturers are taking the matter seriously, according to Mulliner. For instance, Nokia said they would fix the problem, which is not evident in their brand new feature phones, he said.  The researchers demonstrated an attack during a presentation entitled &quot;SMS-o-Death&quot; given a few weeks ago at the Chaos Communication Congress, a hacker conference in Berlin. They did not publish the code to conduct these attacks. Attackers, if they were were able to write attack code from scratch on their own, could send the malicious code as an SMS directly to a phone number, or cut and paste it into a Web form of an online-based SMS sending service, according to Mulliner.  Speculating on possible motivations for wanting to attack phones in this way, Mulliner said someone could target a specific executive or government official for financial or political purposes or launch a large-scale attack on a multitude of phones to try to blackmail or harm a carrier's business.  The easiest way to solve the problem would be for manufacturers to produce updates for the phones, but because there is no automatic update process as with smartphones, they would have to notify customers to download an update from the manufacturer Web site, Mulliner said.  Also, carriers could send an alert to customers about the availability of an update and could even update the phone software remotely for the phones that support that, he said. Meanwhile, operators could filter out dangerous messages before they reach the phone, if they monitored for the specific attack code as identified by the researchers for each brand of phone.  &quot;Basically, you can't do anything about it if you have a vulnerable phone,&quot; Mulliner said, when asked what individuals can do to protect themselves. &quot;People should contact the manufacturer to ask for an update and ask the operator to protect them by filtering out the messages.&quot;<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Real to announce new media organizer next week]]></title>
<link>http://www.haaze.com/story.php?title=real-to-announce-new-media-organizer-next-week</link>
<comments>http://www.haaze.com/story.php?title=real-to-announce-new-media-organizer-next-week</comments>
<pubDate>Wed, 01 Dec 2010 08:10:01 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=real-to-announce-new-media-organizer-next-week</guid>
<description><![CDATA[Next week at the D Mobile technology conference, Real Networks will demonstrate its first new major consumer product in a long time, a cross-platform media management service. The as-yet unnamed product is in two parts: software that consumers run on their computers and mobile devices that will watch for new content they store on them' and a Web service that can collect that media and stream or load it to any of the devices the consumer owns.Real's new-since-January CEO Robert Kimball believes that this product will address a major pain point for consumers and bring Real back to the public eye after years of decline. But he was clear with me that Real's consumer-facing media player (remember that) accounts for less than a tenth of the company's business and that he doesn't expect a major boost from the new service. Currently, the bulk of Real's business is in its gaming platform, its licensing of technology, and, primarily (37 percent of revenues) the back-end and white-label service Real provides to wireless carriers. But even there, Real has a lot more potential than market: about 38 million mobile subscribers use Real-developed online services, out of a potential addressable market of 700 million people, Kimball says. Real Networks CEO Robert Kimball(Credit:Real Networks) Kimball says Real has no intention of competing with Apple to build a media store, even though it does provide media store technology and services to carriers that they pitch under their own brands. In fact, Kimball says, the media aggregation service will make iTunes and other media stores more valuable to consumers by enabling them to move their content around to all the devices they have, no matter what technology platforms they're using (except for all-Apple users' Kimball admits people who live completely in the Apple cocoon don't need an aggregator).  The service will handle music, videos, and photos. It will respect digital rights and not enable streaming of protected content (in other words, movies and TV shows), but it will make it much easier to move music files and playlists between devices. The first version will focus on mobile devices (smartphones and tablets) and computers. Future versions may work with living-room devices like digital video recorders and game consoles. Also not in the launch version is support for users' subscriptions to streaming services like Netflix or Pandora. The service will work with media files you own, not rights to stream. Keeping in mind that we haven't yet had a demo of the product, it sounds like a reasonable and potentially useful product to help consumers tame their media archives, although with important gaps in coverage. It could, if Real sticks with it, bring the company back to public awareness. When I said to Kimball that there's a whole generation of technology users that have never heard of Real, he said, &quot;I view that as a good thing, because we get a chance to make a first impression.&quot; It has in fact been that long since Real has been a major player (sorry) on the consumer's desktop. But without some potential for revenue generation (and by that I mean actually selling media, not pay-for-cloud-storage fees, which I don't think will add up), this is not going to move the needle much for Real's bottom line.Previously:RealNetworks plots cloud media management service early in 2011.RealNetworks: A tale of opportunities missed.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Report: Apple did not acquire Wi-Gear]]></title>
<link>http://www.haaze.com/story.php?title=report-apple-did-not-acquire-wi-gear</link>
<comments>http://www.haaze.com/story.php?title=report-apple-did-not-acquire-wi-gear</comments>
<pubDate>Wed, 10 Nov 2010 08:10:15 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=report-apple-did-not-acquire-wi-gear</guid>
<description><![CDATA[Apple hasn&amp;39't acquired Wi-Gear, after all.(Credit:CNET Reviews)A report suggesting Apple acquired wireless headset maker Wi-Gear is inaccurate, the company's CEO told Barron's in an interview today.&quot;The rumor is false,&quot; Wi-Gear CEO Mark Pundsack told Barron's.Pundsack was responding to a report from 9to5Mac claiming his company was acquired by Apple two months ago. The Apple blog claimed to have a &quot;source&quot; confirming Wi-Gear's sale to Apple. The blog also pointed to a LinkedIn page of Wi-Gear employee Michael Kim, which claims that he started working at Apple two months ago.As CNET noted in its report yesterday on 9to5 Mac's claims, the LinkedIn page wasn't necessarily the smoking gun that the blog thought it was. And until either party confirmed the sale, it was very much a rumor. Now it seems that it might have been just that--a rumor.Apple did not respond to multiple requests for confirmation on the matter.In addition to telling Barron's that Apple did not acquire Wi-Gear, Pundsack made it clear that the company &quot;and its intellectual property are still available for sale.&quot; He also confirmed with Barron's that Wi-Gear has &quot;ceased operations,&quot; as the company notes on its Web site.While it was in operation, Wi-Gear sold wireless headphones that connected toApple's iPod and Bluetooth-equipped phones.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Rover finds evidence of subsurface water on Mars]]></title>
<link>http://www.haaze.com/story.php?title=rover-finds-evidence-of-subsurface-water-on-mars</link>
<comments>http://www.haaze.com/story.php?title=rover-finds-evidence-of-subsurface-water-on-mars</comments>
<pubDate>Thu, 28 Oct 2010 07:10:35 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Social</category>
<guid>http://www.haaze.com/story.php?title=rover-finds-evidence-of-subsurface-water-on-mars</guid>
<description><![CDATA[This false-color image of the soil in front of the rover Spirit highlights differences in the surface soil (dark red) and the deeper soils exposed during Spirit&amp;39's attempts to free itself (pale yellow and white).(Credit:NASA/JPL-Caltech/Cornell University)Who says the NASA Spirit doesn't live onThose who mourned the Mars rover's failure to communicate with its earthbound operators will be heartened to know data from the plucky explorer continues to produce important findings--even as the rover itself remains stuck in a sand trap and out of contact. In fact, NASA says that trap has turned out to be a jackpot, announcing today that Spirit has detected evidence of water under the ground's surface.Layers of soil with different compositions in the area where the rover became stuck more than a year ago led the rover team to believe that frost or snow melted in the area fairly recently. They noticed that ferric sulfates found deep in the ground were not present in the topsoil' that other minerals, including what they believe to be hematite, silica, and gypsum, are close to the surface but are not found deeper down' and that none of these minerals appear in the sands on the surface. The scientists posit that water has seeped into the ground, bringing more soluble minerals with it and leaving less soluble minerals closer to the surface. That snowmelt could be the result of cyclical climate changes that occur as Mars' tilt on its axis changes, and that process could be ongoing, according to the report's lead author.&quot;The lack of exposures at the surface indicates the preferential dissolution of ferric sulfates must be a relatively recent and ongoing process since wind has been systematically stripping soil and altering landscapes in the region Spirit has been examining,&quot; said Ray Arvidson, of Washington University in St. Louis and principal investigator for the rover project.The findings released today are based on data collected from late 2007 until the rover fell out of contact in March this year. Analysis has been published by Arvidson and dozens of others in the Journal of Geophysical Research.Spirit became stuck in April 2009 when one of its wheels broke through the crusty surface and became lodged in the sand below. After almost a year of attempts to free the rover, NASA scientists in January decided instead to have it conduct experiments where it stood. However, they were unable to position the vehicle so its solar panels could recharge it before the Martian winter began, and the rover eventually lost communication with its operators in March. NASA will eagerly listen to find out whether Spirit reawakens when spring arrives next month.See also an in-depth look ahead at the next Mars rover:&amp;149' On Mars, satisfaction awaits Curiosity rover&amp;149' How the Curiosity rover will land on Mars&amp;149' The Mars science gear on Curiosity<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ask Maggie: On 4G future-proofing and buying prepaid traveler plans]]></title>
<link>http://www.haaze.com/story.php?title=ask-maggie-on-4g-future-proofing-and-buying-prepaid-traveler-plans</link>
<comments>http://www.haaze.com/story.php?title=ask-maggie-on-4g-future-proofing-and-buying-prepaid-traveler-plans</comments>
<pubDate>Fri, 22 Oct 2010 18:23:44 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=ask-maggie-on-4g-future-proofing-and-buying-prepaid-traveler-plans</guid>
<description><![CDATA[A tech consumer's worst nightmare is buying a hot new device today only to find that it's obsolete or outdated within a few months or a year.With the quick pace of innovation in wireless technology these days, it's a dilemma that is hard to avoid. This week I break the hard news to a reader that 3G phones of today won't be compatible with the ultra fast 4G networks of tomorrow.I also try to help a Canadian reader, who travels to the U.S., figure out the best option for buying prepaid voice and data services to be used on his existing phone. Surprisingly, it's not as easy as you think it would be. And finally, I answer a question about using the Motorola Droid X as a wireless modem.Ask Maggie is a weekly advice column that answers readers' wireless and broadband questions. If you've got a question, please send me an e-mail at maggie dot reardon at cbs dot com. And please put &quot;Ask Maggie&quot; in the subject header.Future-proofing for 4GHi Maggie,I recently called AT&amp;T's cancellation department and informed them that, due to my broken HTC Fuse being out of warranty, I was seriously considering canceling my 2-year contract 10 months early, paying the $125 early termination fee, and going to Sprint's cheaper pricing, highly rated 4G phones, and new 4G network.AT&amp;T offered a pretty good deal to get me to stay. They said they would essentially make me eligible for a new customer offer that is $25 less than the pricing that was advertised, with the exception of iPhones. This sounded good to me, but I was concerned about when AT&amp;T would deploy 4G. I indicated to them that I wasn't crazy about being locked into a new phone for two years that couldn't support AT&amp;T's new 4G network when it eventually gets rolled out. The cancellation department told me that as long as the device I selected worked off AT&amp;T's HSPA or HSPA+network, my device would be 4G capable once AT&amp;T made the jump.Is that true In reading your recent column about what 4G means, I see no mention of AT&amp;T, and, from what I gather, when they do deploy 4G it will be using LTE.The Samsung Captivate is a phone I am considering buying and the specs indicate that it does work on an HSPA+ network. Any help you can provide as soon as possible would be appreciated, as I am stuck in limbo and need to make a decision very quickly.Thanks so much,Will Dear Will,Congratulations on negotiating a better deal with AT&amp;amp'T. That's terrific. Unfortunately, the sales representative you were talking to is misinformed about whether existing 3G phones can be upgraded to 4G. First, let me explain where AT&amp;amp'T is in its network upgrade cycle. AT&amp;amp'T is currently testing 4G LTE technology. The company expects to begin deploying the LTE service next year. It plans to cover 70 million to 75 million people with the 4G LTE service by the end of 2011.Meanwhile, the company has been upgrading its current 3G network with HSPA+ technology. HSPA+ is a 3G wireless technology that offers speeds similar to so-called 4G technologies, such as LTE and WiMax. Theoretical download speeds for HSPA+ are 21Mbps. And real life speeds are comparable to LTE and WiMax, which offer speeds somewhere in the 3Mbps to 10Mbps range. AT&amp;T is expected to have the HSPA+ upgrade completed by the end of 2010 and the network should cover about 250 million potential customers. So in terms of coverage, AT&amp;T is expected to offer HSPA+ speeds throughout most of its network this year. And it will offer LTE service to a portion of its footprint by the end of 2011.But even though the network will be completed this year, AT&amp;T does not actually have any handsets that can take advantage of the new technology. Currently, AT&amp;T does not offer any HSPA+ handsets. The Samsung Captivate that you mentioned in your question is not HSPA+ compatible. The only HSPA+ handsets I am aware of are offered on T-Mobile USA's network: the HTC G2 and the HTC MyTouch. (T-Mobile USA is also upgrading to HSPA+).The 3G handsets that AT&amp;amp'T offers today will not be compatible with either the HSPA+ network nor will they work on the future LTE network. That said, AT&amp;T has announced an HSPA+ laptop card that is HSPA+ compatible and is supposedly software upgradeable to LTE.This is very confusing for consumers. And it doesn't help that you are getting misinformation from the AT&amp;T sales representative. But in general, most technologies can be designed to be backward compatible, meaning that a phone designed for LTE or HSPA+ networks will also work on AT&amp;T's older networks. But it's very rare for a device to be able to work on future technologies, such an HSPA phone working on an LTE network.In the case of LTE, the technology is still evolving. There is currently only one handset on the market that supports LTE. It's being used on MetroPCS's network. Verizon Wireless executives have said they expect to launch LTE-capable handsets in the first quarter of 2011.In the future, AT&amp;T may work with a device maker to put the software upgradeable technology in new phones, which would future-proof HSPA devices. But that hasn't happened yet. So all current AT&amp;amp'T phones do not have this capability.In summary, if speed is really important to you, you might want to wait a little longer for an HSPA+ phone from AT&amp;T. That said, I wouldn't get too hung up on waiting for an LTE phone. AT&amp;T's HSPA+ network will be plenty fast. And it will cover a much wider footprint. It's very likely you won't live or work in an area that has consistent LTE coverage for some time. Another thing to consider is that the first LTE phones will likely suck tons of battery juice, so you might want to wait a couple of years anyway for device models that have better battery performance.Roaming in AmericaDear Maggie,I travel from Canada to the U.S. regularly and am looking to purchase a prepaid SIM card to use in my unlocked GSM phone. Are there plans where I can buy a bundle of minutes for both calling and data that are good for about a year What I'm trying to avoid is roaming charges that I'm incurring when using my phone in the U.S. Any suggestionsThanks,TedDear Ted,For such a simple question, you'd probably expect a simple answer. But unfortunately, U.S. carriers don't want to make it too simple for people to get low-cost services for occasional use.That said, there is a way to get the service you want and need, but it might take a little work to figure out a plan that works best for you. First, I suggest looking at AT&amp;T and T-Mobile USA. These are national U.S. carriers with large footprints, and good to decent coverage in most large U.S. cities. So the coverage will likely be sufficient for most areas you'd likely visit in the U.S. AT&amp;T and T-Mobile also happen to use the SIM-based GSM cell phone standard, which means you can swap out your SIM card and put in a new one.Verizon Wireless and Sprint Nextel, along with some other well-known prepaid brands in the U.S., such as MetroPCS and Cricket, are CDMA-based. If you use their pay-as-you-go services, you'll have to get a new phone. And it sounds like you'd rather use the phone you already have.Unfortunately, figuring out how to get a SIM for an unlocked phone on either AT&amp;T's or T-Mobile's Web sites is difficult, so I called representatives from AT&amp;T and T-Mobile to find out the best options for you. Depending on how often you visit and how much you plan to use your phone, there are several options.T-Mobile:T-Mobile said you can buy a prepaid SIM card for an unlocked phone for $6.99 over the phone or online. If you buy it in the store it will cost closer to $25. With this prepaid SIM, you have the option of selecting from several different plans. You can get prepaid plans that allow you to add money for voice and texting starting in $10 increments. The money must be used within a certain time period, such as a month or three months. You can also add $100 to your service, and service will be good for a year. Money is deducted from your account depending on how long you talk.The T-Mobile representative I spoke with said that you could not add smartphone data services to a prepaid phone unless it was on a monthly basis. Instead, he suggested buying a monthly Talk, Text, and Data plan for $30 a month. It gives you 1,500 minutes of talk or texting and 30MB of data for the month. The service does not require a contract. You can use it for one month or for multiple months. Unless you sign up to have your credit card automatically charged, the service will only be active for the month you paid for it.The only thing to be careful about with this plan and all prepaid plans is that the account must be active every three months or so or you forfeit your phone number. This means you have to add money to the account in regular intervals to avoid losing your number and the value of your account. If you let your account and phone number expire, you can still sign up for service. But you'll just have a different phone number, which may or may not be an issue for you.AT&amp;TAT&amp;T's plan is more complicated. And what complicates it further is that two different sales associates gave me conflicting information on how you can get a prepaid SIM card. AT&amp;T's PR team also did not respond by press time to my request to clarify the situation.So here is what I was told the sales reps. One sales representative told me over the phone that you could buy a $5.99 SIM card over the phone that will work in your unlocked phone from Canada. Then you can sign up for a GoPhone prepaid voice service. She said you could sign up for a separate pay-as-you go data service called MediaNet.Another sales representative, who I chatted with online, contradicted this and said that the $5.99 SIM card is only for monthly AT&amp;T customers. He said you cannot buy the GoPhone prepaid service without buying an actual GoPhone phone. He also said he wasn't sure that a GoPhone SIM would work in an unlocked phone.If the second representative is correct and you need a special GoPhone SIM to get prepaid service, then I'd suggest buying a cheap GoPhone online and using that SIM card. Refurbished GoPhones are as cheap as $9.99 online. The other option is to go to an AT&amp;T store and ask to buy a GoPhone SIM or a GoPhone.But even the sales rep said you'd likely pay less buying the GoPhone than buying the GoPhone SIM card separately. This makes no sense to me, but my guess is that AT&amp;T is trying to discourage people from buying prepaid SIM cards to plug into their own devices.Once you have a prepaid-ready SIM card that will work on your phone, you can sign up for the GoPhone services. Like T-Mobile's prepaid plans, AT&amp;T offers a range of prepaid voice options. The amount of time that you can use the service before it expires depends on the amount of money added to the account. There is a $100 option that offers service for a year. If you want to add data to the service, you can buy a separate MediaNet data service package. For $4.99, you can get 1MB of data for the month. And $19.99 gets you 100MB of data for the month. I hope this information is helpful. Because this is such a confusing topic, and because even the operator offers customers conflicting information, it would be great if people shared their thoughts and experiences. So please feel free to share your comments in the section below or send me an e-mail and I will add the useful tips to the story.Tethering DroidsDear Maggie,Is it possible to use the Motorola Droid X smartphone to connect my laptop to the Internet How much would that costSincerely,Donald Dear Donald,Yes, the Droid X is one of several phones from Verizon Wireless that allows you to turn the phone into a mobile hot spot and connect up to five devices to it. The cost of the plan is $20 a month on top of your voice and data service fees. This plan gives you 2GB worth of data for all the tethered devices and overages are 5 cents for every megabyte you exceed over the 2GB limit.I doublechecked with CNET Reviews editor Bonnie Cha, who tests smartphones, and she put together a quick list of other smartphones on Verizon Wireless that offer this capability:BlackBerry Curve 8530Palm Pre PlusBlackBerry Bold 9650Motorola Droid XMotorolaDroid 2Samsung FascinateSprint also offers a couple of phones that offer this capability, including the HTC Evo 4G and the Samsung Epic 4G. <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Gnip grabs $2M as it teams up with Twitter in new data selling deal]]></title>
<link>http://www.haaze.com/story.php?title=gnip-grabs-2m-as-it-teams-up-with-twitter-in-new-data-selling-deal</link>
<comments>http://www.haaze.com/story.php?title=gnip-grabs-2m-as-it-teams-up-with-twitter-in-new-data-selling-deal</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=gnip-grabs-2m-as-it-teams-up-with-twitter-in-new-data-selling-deal</guid>
<description><![CDATA[Social data provider Gnip has raised $2 million in funding, according toa filing with the Securities and Exchange Commission, and announced this week that Twitter had tapped it as the first partner toresell data from users&amp;' posts.Boulder, Colo.-based Gnip was created to collect and then sell data to social media monitoring companies.Under the terms of its deal with Twitter, Gnip will now offer those same companies three different types of Twitter data feeds: Halfhose, which is 50 percent of Tweets at a cost of $30,000 per month' Decahose, 10 percent of Tweets for $5,000 per month' and the Mentionhose, which is all mentions of a user including replies and retweets, or repostings of a user&amp;'s message, for $20,000 per month.No company buying any of the feeds will be allowed to display the data publicly. But internal uses are endless, as the business world attempts to make sense of how much value social networks actually bring to a brand and how good they are at spreading the word about particular products or businesses.Prior to its deal with Gnip, Twitter had only offered an option called Firehose, which was essentially a no-holds-barred full blast of all user messages, which it quickly licensed to search behemoths Google, Yahoo and Microsoft.Twitter cofounder Evan Williams said in a panel at yesterdaya4a4s Web 2.0 Summit in San Francisco that the Firehose option quickly became more than the company could handle, prompting it to narrow in on one, smaller, more focused vendor to manage its data in a more orderly and specific way.During that session, Williams was quick to point out this partnership was by a4Ano means a monetization effort on par with the companya4a4s Promoted products,a4 or an internal push to make the data available to the public at large.Despite those assurance, said public responded by expressing concern that Twitter was making money off of their posts &amp;8212' hardly a surprise, given Twitter&amp;'s loudly discussed search for a business model and its publicized terms of service, but a dent to the image of a company that has billed itself as a &amp;''force for good.&amp;''The search for how exactly Twitter makes companies, and their individual brands, money by leveraging its more than 50 million users worldwide, is one that has had most of the business world befuddled since the service launched.Twitter itself also recently conducted its own internal analytics tests, which will help the microblogging service itself better help its corporate users understand how Twitter is working for them.The tests included breaking down which messages have gotten the best responses, which ones may have prompted users to stop following an account, and how well its Promoted Tweets &amp;8212' paid sponsor messages &amp;8212' have prompted response.Gnip raised this $2 million primarily from previous investors Foundry Group and First Round Capital, bringing it to and estimated total of $6.6 million raised so far.Next Story: Blog plug-in Zemanta scores $3M as it heads towards profitability Previous Story: MySpace CEO tries to explain why he isn&amp;'t surrendering to FacebookPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: content licensingCompanies: First Round Capital, Foundry Group, Gnip, Google, Microsoft, Twitter, YahooPeople: Evan Williams          Tags: content licensingCompanies: First Round Capital, Foundry Group, Gnip, Google, Microsoft, Twitter, YahooPeople: Evan WilliamsRiley McDermid is a contributing reporter to VentureBeat. She was previously the online editor at institutional investing and trading forum Markets Media, which she joined in 2008 from Dow Jones/MarketWatch in New York. Her work has appeared in the The New York Times, the Associated Press, Portfolio Magazine, The Wall Street Journal, and Barrona4a4s. She has won awards from the American Society of Business Publishers and Editors, the Magazine Association of the Southeast, the Mississippi Press Association and the Atlanta Press Club, and was a finalist for the Pacemaker Prize for excellence in news reporting.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[You think the iPad is pricey First-ever Apple computer sells for $210,000]]></title>
<link>http://www.haaze.com/story.php?title=you-think-the-ipad-is-pricey-first-ever-apple-computer-sells-for-210000</link>
<comments>http://www.haaze.com/story.php?title=you-think-the-ipad-is-pricey-first-ever-apple-computer-sells-for-210000</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=you-think-the-ipad-is-pricey-first-ever-apple-computer-sells-for-210000</guid>
<description><![CDATA[It is true: People will pony up remarkable amounts of money for Apple&amp;'s products.This is evident by the lines of pundits that snake around Apple Stores the world over whenever a new, sleek Apple product hits the shelves. But yesterday an Italian businessman and collector by the name of Marco Boglione took it to the next level by shelling out some serious cash at the famous Christie&amp;'s auction house in London for one of the very first Apple personal computers ever made, the Apple I. Boglione acquired the computer at a price tag of 133,250, or roughly $210,000. Original price $666.66.The computer, which is one of only 200 models ever produced, was originally built and marketed by Steves Jobs and Wozniak in 1976. When the Apple I was introduced, the computer had a fully assembled motherboard and was ready to use from the box a4&quot; provided the user had a keyboard, a power supply and a display.Boglione, the president of a holding company that owns European clothing line trademarks, is said to have the Apple I restored to working condition before adding it to his collection of Apple computers. The computer was auctioned in its original box, containing the motherboard, various components such as a microprocessor and extra RAM, and a sales letter signed by Steve Jobs. Steve Wozniak was present at the auction and also added an autographed letter to the lot.The Apple I was officially discontinued in October 1977. Only about 50 Apple I computers still survive, and while rare, the remaining models are usually sold for much less, in the $15,000-$50,000 range, which might make this the most expensive Apple I ever. Boglione&amp;'s extraordinarily high price has probably more to do with the original documents a4&quot; the return label has Jobs&amp;' parents&amp;' address, as Apple Computer, Inc. was set up in their garage a4&quot;  than the actual computer. Which kind of makes sense, too, since the Apple I has one-thousandth of the computing power of the iPad.Photo: Apple I at the Smithsonian. Photo credit euthman.Next Story: Investors buy into social shopping service myShopanion Previous Story: 17 words and phrases to avoid in your business planPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Apple I, computersCompanies: ApplePeople: Marco Boglione, Steve Jobs, Steve Wozniak          Tags: Apple I, computersCompanies: ApplePeople: Marco Boglione, Steve Jobs, Steve WozniakVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Mark Zuckerberg: Your Map Is Missing &8216'Uncharted&nbsp'Territory&']]></title>
<link>http://www.haaze.com/story.php?title=mark-zuckerberg-your-map-is-missing-8216unchartednbspterritoryrsquo</link>
<comments>http://www.haaze.com/story.php?title=mark-zuckerberg-your-map-is-missing-8216unchartednbspterritoryrsquo</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=mark-zuckerberg-your-map-is-missing-8216unchartednbspterritoryrsquo</guid>
<description><![CDATA[The final speaker during the second day of the Web 2.0 Summit was Facebook CEO Mark Zuckerberg, who was joined on stage by John Battelle and Tim O&amp;'Reilly.  The scope of the interview was broad a4&quot;a4sZuckerberg answered questions about the recent slapfight with Google over contact information' whether or not Facebook was focused on building out its own application or more on the web ecosystem, and much more.First, one thing to note given how much flack he&amp;'s gotten in the past: Zuckerberg did really well on stage. Sure, he had some answers that I&amp;'ve heard verbatim at previous Facebook events, but that&amp;'s par for the course here.He also had one insightful comment to make about the Web 2.0 Summit backdrop, which consists of a map charting out the online &amp;8216'turf&amp;' that has been claimed by tech companies.  &amp;''Your map is wrong,&amp;'' Zuckerberg said. &amp;''The biggest part of the map has to be uncharted territory a4&quot; this map makes it seem like it&amp;'s zero-sum, but it&amp;'s not. We&amp;'re building value, not just taking it away from someone else.&amp;''One topic that the conversation came back to a few times was Facebook&amp;'s stance with regard to exporting email contacts (which is what Google has objected to). &amp;''Ia4a4m not sure wea4a4re 100% right on this.&amp;'' Zuckerberg said, explaining that it&amp;'s a gray area as to whether or not users have the right to export their friends&amp;' email addresses. He contends that Facebook&amp;'s decision to block users from exporting their contacts has more to do with user rights and their expectation of control than it does with Facebook&amp;'s competition with Google. Of course, as our comments remind us, Facebook is happy to let Hotmail and Yahoo Mail import these email addresses (Facebook has a deal with both of them, but Google won&amp;'t agree to one).The conversation also turned to Facebook&amp;'s habit of asking for forgiveness rather than permission. Zuckerberg didn&amp;'t really address this directly, choosing instead to discuss the value of the relationship between people who have deemed each other friends. Yes, it&amp;'s possible to tag someone in a bad photo or add them to spammy groups, but the user made the decision to add this person as their friend, which confers that power to them. The answer Zuckberberg can&amp;'t say: pushing the limits without asking for permission is what allowed Facebook to grow this much, this quickly.Regarding Facebook&amp;'s sometimes-controversial policies, Tim O&amp;'Reilly actually took Zuckerberg&amp;'s side: &amp;''It&amp;'s a tough position and I think the approach youa4a4re taking is right. Figure out where the boundaries are now, because if we set rules too early we wona4a4t figure it out, ever.&amp;''Asked about Facebook&amp;'s long term vision,  Zuckerberg says that Facebook will be an &amp;''enabler&amp;'' for many companies that will disrupt verticals by introducing social functionality over the next five years. And while Facebook will continue to build its own products (which have drawn criticism for being copycats and steaming over startups), Zuckerberg claims that the company only wants to work on products that it views are being core to the social experience.Zuckerberg also had an explanation for why the company had not partnered with Apple to let it pull in social data for Ping. He says that Facebook has had to invest tens of millions of dollars into infrastructure to enable games from large developers like Zynga, which is why Facebook and Zynga agreed to a formal alliance. Zuckerberg says that if the company is going to make an investment like this, &amp;''we want to have an understanding that you won&amp;'t just import our data a4&quot;a4sand that you try to contribute back. Wea4a4re working through that.&amp;''Obviously there&amp;'s more to it than that a4&quot;a4sI doubt Steve Jobs would have said Facebook requested &amp;''onerous terms&amp;'' if it had only been for infrastructure costs.Image by Nchacko on Twitter.CrunchBase InformationFacebookInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The @Mention&nbsp'Cloud]]></title>
<link>http://www.haaze.com/story.php?title=the-mentionnbspcloud</link>
<comments>http://www.haaze.com/story.php?title=the-mentionnbspcloud</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=the-mentionnbspcloud</guid>
<description><![CDATA[There&amp;'s a real struggle going on right now for control of the InBox. The platform is the iPad and the challengers are Flipboard and Twitter. I just tried the revamped Flipboard and still felt handcuffed between an art director&amp;'s vision of what I should like and what I would like to discover. Twitter on the other hand alerts me via push notification on @mentions, then leads me on a spiraling snipe hunt up and down various paths. I&amp;'ve been told there are better Twitter clients (Twitterific, says @jtaschek) but something tells us Twitter is closing in on the core model. Namely @mentions.In the new world of the iPad circa iOS4.2, incoming information is divided neatly between email and social alerts. My work email vibrates when it arrives with an alert sound, but requires opening my InBox and then scanning the short abstracts. 4.2&amp;8242's InBox threading sometimes hides the context of replies under the text of the last opened part of the thread, and from there you open URL citations into the Safari container with its own 9-deep navigation.External alerts from my Twitter client appear on the screen with an audible chime and vibrate. @mentions are the trigger, opening the client and presenting various methods for unpacking the full message. There&amp;'s typically a URL citation, other @mentions to constrain the nature of the social cloud intended, and tools that fan out to follow various tweets, @mentions, and retweets of the various members of this little world encapsulated within. Elegantly, URLs are displayed within the app, with tools to expand to fill the frame, park outside in Safari, and forward.Many social aggregators have mined citations to produce digests of trending stories and multimedia. Google Reader support in the new Flipboard and Delicious&amp;' apparent folding are two sides of the same coin, a last ditch effort to ignore the impact of the social stream on the InBox. Where RSS used to capture so much of the flow of information, now social signals determine not only whether but when items reach the InBox. @mentions win the race to the InBox.You might think just focusing on @mentions would produce a fatuously egocentric view of the stream. But in fact thata4a4s exactly what we all do. Techmeme, for all its technology and human editorial, is still Gabe Riveraa4a4s view of whoa4a4s talking about him, his issues, his view of what constitutes interesting material. And judging by his continuing success, if ita4a4s all about Gabe, ita4a4s all about us too. Us is remarkably stable in its basic parameters of interest. So-called tech news is really about the architecture and evolution of the technology that @mentions us.The email InBox is not about us, ita4a4s to us. Its architecture of toa4a4s, cca4a4s, forwards, and blind cca4a4s is a window into the success or failure the outside world has in triggering responses from us: read this, reply to that, be aware but be quiet about, etc. @mentions are something more expansive' they inform and stimulate while at the same time opening a return channel that stays alive across the details of each message. Not just herea4a4s what Ia4a4m doing or telling you, but herea4a4s a key to a larger thread that carries over from node to node without closing down. @mentions are additive to the pool of interest, a signal that a4AIa4 think a4Ayoua4 should be aware of this, moving forward. So if in one message I @mention you and @kevinmarks, and another message next month I mention you and @dannysullivan, you become a link between those two people and their streams of messages and @mentions. Not necessarily a strong link, but repetition and patterns of repeated citation (retweet storms, live streamcasts) build out a cloud of dynamic interest.What takes this beyond simple aggregation or filtering is the integration of direct messages. In email, such private messages are scoped by the cca4a4s and blind cca4a4s/forwards. The former tell us whoa4a4s included in whata4a4s a4Aprivatea4 but we have no idea as recipients of who constitutes the latter. Direct messages are essentially toa4a4s in email terms, but currently thata4a4s as far as they go in most systems. I havena4a4t figured out a way of sending multiple DMs on Twitter, but if and when this was possible it would bring with it all the implications of emaila4a4s management by (in)visibility. In an odd way, it would kill email only to implant it inside the new host at the center of social mail.Whether email co-opts the social stream or not, groups have already provided a way to carry on scoped conversations without fear of leaking personal or business secrets. @mentions continue to exist in a parallel universe which will continue to expand outward along time and relationship dimensions. Since much of a persona4a4s knowledge and interests can be communicated in general terms in the clear, direct messages will eventually become alerts to specific people or groups about where to look inside the @mention cloud. Todaya4a4s secret is tomorrowa4a4s cruft, waiting for intelligent filters to flush out of our InBoxes. Yeah, I heard that. What elseAlready wea4a4re seeing @mentions begin to consolidate around resolution engines that use the @mention cloud to normalize different @names across multiple systems. If @benioff becomes the preferred @mention because of its ubiquity on Twitter, ita4a4s trivial to map those @mentions to a different username on Facebook or Chatter, and vice versa. Indeed, the Twitter @mention namespace has become the defacto standard. But an open one, the more that name is used across silos whether by bit.ly-style name resolvers or perhaps a common field for @twittername alongside user name and userid.Ita4a4s possible Twitter might attempt to slow down the democratization of its @mention data by gating API access as they did with the first tool to harness this power, Track. But at least for now Twitter is more focused on making this more discoverable in its iPad client than any other Ia4a4ve used, by letting us click from @mention to profile to tweets, @mentions, and URLs. Ita4a4s a manual process for now, but one that is spreading to the Web client and the rest of the downlevel tools available.  Ita4a4s completely changed how we consume conferences, live webcasts, and stolen moments in meetings, leaving the constant screen refreshes to our @mention cloud of forward-looking scouts.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Dave Morin on Why Smaller Networks Are Better and Photo Apps Aren&'t Last Week&'s News&nbsp'(TCTV)]]></title>
<link>http://www.haaze.com/story.php?title=dave-morin-on-why-smaller-networks-are-better-and-photo-apps-arenrsquot-last-weekrsquos-newsnbsptctv</link>
<comments>http://www.haaze.com/story.php?title=dave-morin-on-why-smaller-networks-are-better-and-photo-apps-arenrsquot-last-weekrsquos-newsnbsptctv</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=dave-morin-on-why-smaller-networks-are-better-and-photo-apps-arenrsquot-last-weekrsquos-newsnbsptctv</guid>
<description><![CDATA[We grabbed Dave Morin, Path co-founder and CEO, amid his many press interviews and on very little sleep, to ask some of the harder questions that some are raising about the much-hyped new photo sharing application, Path.In particular we were wondering why Path took so long, so much staff and so much money to build compared to other apps, and if it&amp;'s really solving a big problem. We also ask about whether the company will have a hard time growing thanks to its iPhone-only launch and core belief that more photos will be uploaded if there are tighter controls on who can view them.I&amp;'ll let Morin answer himself in the video below.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Inside The War Room: Answering The Questions Behind Facebook&nbsp'Messages]]></title>
<link>http://www.haaze.com/story.php?title=inside-the-war-room-answering-the-questions-behind-facebooknbspmessages</link>
<comments>http://www.haaze.com/story.php?title=inside-the-war-room-answering-the-questions-behind-facebooknbspmessages</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=inside-the-war-room-answering-the-questions-behind-facebooknbspmessages</guid>
<description><![CDATA[Earlier today, we got a chance to talk to Joel Seligstein, the Engineering Manager in charge of Facebook&amp;'s new Messages product.  Messages, as you&amp;'ve probably heard by now, is Facebook&amp;'s new email/SMS/chat hybrid a4&quot;a4sa system where Facebook lets you interact with your friends without putting much thought into which technology you want to use to reach them. And while the new product clearly has quite a bit of potential, there are still plenty of questions: Who is this for And is there still a place for the old-school email systems we&amp;'ve all come to know and love (and hate)Check out the video above for Seligstein&amp;'s answers (some of which we&amp;'ve transcribed below). Oh, and take a look at the background  a4&quot; we conducted the interview in the Facebook Messages &amp;8216'war room&amp;', so you can see are over a dozen engineers cranking away as they launch the product.Seligstein says that Facebook began the project, codenamed Titan, before Google launched Wave, which was its take on the messaging platform of the future. So what drove Facebook to begin working on its own messaging platform&amp;''One main thing that we noticed was that lots of communication was happening both in Facebook and outside Facebook. I&amp;'d send emails to people all the time a4&quot; that means I have to check my email address many times a day. I&amp;'d really rather have that personal, people-to-people communication along with my other Facebook messages. Same thing over SMSa4sa4&quot;a4sas I moved to an iPhone, for example, I was kind of obsessed with how those messages came in through that channel. So really what we&amp;'re trying to do is figure how to bring all personal communication together.&amp;''On whether this will be used primarily by teenagers and twenty-somethings, who seem to favor SMS and chat over email:&amp;''I think those will be the first early adopters a4&quot; I think they&amp;'ll grab on really easily. They won&amp;'t even notice that they&amp;'re using some different newfangled messaging system. It&amp;'ll just work the way they want, the way they&amp;'ve been wishing it would work.I think we will have a little bit of an adoption problem a4&quot; not a problem, but it will take a little longer for the rest to hop on board. We&amp;'ve noticed even for us, it takes a week or two before you really grab on and get this system. I think they&amp;'ll slowly come on board but I think the younger guys will grab it really quickly.&amp;''And is Facebook Messages a &amp;8216'Gmail Killer&amp;'   Seligstein says no, but it sounds like he thinks traditional email will be relegated to non-social messages like bank statements, with communication between friends occurring on Facebook. In other words, Email wouldn&amp;'t be dead a4&quot;a4sit would just be on life support.We all still use email on our team. [Messages] is really focused on the people and personal communication. We&amp;'ve noticed very quickly that our email boxes become high signal for bank statements and things along those lines, and then our Facebook inbox has become very high signal for people. We found there is kind of a duality there, and they&amp;'re both extremely useful so we don&amp;'t see them going away any time soon.Deals, newsletters, all those kinds of things are very important, it just becomes how to surface those correctly. I don&amp;'t know what the future is for email. I think we&amp;'re trying to capture the personal communication of email. We&amp;'re almost not interested in the rest..&amp;''During our interview, we also touch on Facebook&amp;'s decision to build the new Messages product using HBase instead of Cassandra, MySQL, or another solution a4&quot;a4syou can find the company&amp;'s full blog post on the underlying technology here.CrunchBase InformationFacebookInformation provided by CrunchBaseTipTweet<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Display Ad Optimizer Rocket Fuel Is Taking Off With 10X Revenue&nbsp'Growth]]></title>
<link>http://www.haaze.com/story.php?title=display-ad-optimizer-rocket-fuel-is-taking-off-with-10x-revenuenbspgrowth</link>
<comments>http://www.haaze.com/story.php?title=display-ad-optimizer-rocket-fuel-is-taking-off-with-10x-revenuenbspgrowth</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>Sophia001</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=display-ad-optimizer-rocket-fuel-is-taking-off-with-10x-revenuenbspgrowth</guid>
<description><![CDATA[In advertising, if you deliver better results, you will get more advertising dollars thrown your way.  That appears to be what is happening with Rocket Fuel, an online ad optimization startup which is showing some promising growth.  The company only launched last year, but its third quarter revenues of $5 million were ten times higher than last year&amp;'s, according to CEO George John.  Its annualized revenue run-rate based on the past 30 days is $30 million ($20 million based on the past quarter), and the company is already profitable.  Advertising tech companies can become very lucrative once they hit their stride.  Rocket Fuel is still tiny compared to most, but it is winning over big brands.  (Eight of the top ten global brands run online ads through Rocket Fuel).  Rocket Fuel takes a very simple approach to delivering better ad impressions: it tests every single ad placement and display unit, and keeps changing the campaign bases on what works. Sounds basic enough.  After all, that is exactly how most keyword search marketing campaigns are managed.  But in the display world, many advertisers never try more than one ad layout.  Rocket Fuel supplements its ad units with single-question surveys to gauge exactly what kind of audience it is delivering to advertisers.  Instead of the ad, it displays the question.  Clever.A year ago, Rocket Fuel looked more like an ad network, buying up its own inventory to resell.  But now about half of its ads are bought through realtime bidding exchanges on behalf of clients.  The ad inventory on these exchanges are all commodities.  It is what companies can do with that ad inventory after they get it (such as adding intelligence and better targeting capabilities) that counts.CrunchBase InformationRocket FuelInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

</channel>
</rss>
