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<title>Haaze.com / adamroach1980 / All</title>
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<pubDate>Tue, 24 May 2011 07:10:08 +0000</pubDate>
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<title><![CDATA[Apple gadgets gobble 80 percent of mobile video]]></title>
<link>http://www.haaze.com/story.php?title=apple-gadgets-gobble-80-percent-of-mobile-video</link>
<comments>http://www.haaze.com/story.php?title=apple-gadgets-gobble-80-percent-of-mobile-video</comments>
<pubDate>Tue, 24 May 2011 07:10:08 +0000</pubDate>
<dc:creator>adamroach1980</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-gadgets-gobble-80-percent-of-mobile-video</guid>
<description><![CDATA[Apple&amp;39's mobile devices reign supreme in wireless video.(Credit:FreeWheel)Apple's mobile devices are dominating the wireless video-viewing marketplace, a new report from video service provider FreeWheel has found.According to the company in its Monetization Report, which tallies over 10 billion video views, 30 percent of all videos FreeWheel analyzed during the first quarter were watched on the iPhone. Another 30 percent of viewers used the iPod to watch video content while on the go. Apple's iPad secured 20 percent market share, bringing the company's total video viewership in the first quarter to 80 percent.Android accounted for 20 percent of the market during the period.FreeWheel said that Apple's dominance makes sense, due to the sheer number of the company's products in use around the world.&quot;Their user base has had these types of devices longest and tends to use them as much for media consumption as for communication,&quot; the company said.FreeWheel also pointed out that Apple's success in the mobile video market reflects the desires of developers offering content to users. With such a big presence in the mobile space, FreeWheel says, Apple'siPhone,iPod, andiPad were the first logical destination for video content. &quot;It also reflects the development priorities of content producers and distributors: they optimized their content first for the Apple platforms, with Android a later priority,&quot; the company said in its Monetization Report. Moving away from platforms, FreeWheel said that news content was the most popular type of video viewed on the mobile devices. The biggest mobile-viewing days occurred in March when the devastating magnitude 9.0 earthquake hit Japan. Mobile video viewing also jumped during NCAA March Madness. March 11, the day the earthquake hit Japan, saw the most video views. One other interesting tidbit from the FreeWheel report: mobile video viewing is highest on Saturday, reaching 13 percent more traffic than the lowest-viewing day, Tuesday. (Via GigaOm) <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Report: White iPhone 4 arriving by end of April]]></title>
<link>http://www.haaze.com/story.php?title=report-white-iphone-4-arriving-by-end-of-april</link>
<comments>http://www.haaze.com/story.php?title=report-white-iphone-4-arriving-by-end-of-april</comments>
<pubDate>Wed, 13 Apr 2011 07:10:06 +0000</pubDate>
<dc:creator>adamroach1980</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=report-white-iphone-4-arriving-by-end-of-april</guid>
<description><![CDATA[The elusive white iPhone 4.(Credit:James Martin/CNET)While the wait persists for aniPhone 5, a new report says the much-delayed white version of the current-generation iPhone 4 will go on sale by the end of the month. Citing three sources familiar with Apple's plans, Bloomberg reports that the company intends to put the white version of the popular handset up for sale &quot;in the next few weeks&quot; for both AT&amp;T and Verizon Wireless customers.Bloomberg also said that Apple does not plan to announce a follow-up to the iPhone 4 at the Worldwide Developers Conference slated for early June, adding additional fuel to rumors that Apple is behind on its usual handset release schedule. Apple promised a white version of the iPhone 4 when it first announced the phone, though the company failed to ship it alongside the black version that's been on sale for the past 10 months. At the time, the company said the alternate color was proving more &quot;challenging to manufacture than we originally expected.&quot;According to Bloomberg's sources, the sizable delay had been attributed, in part, to the white model's paint peeling when it got hot. An analyst report published last month said Apple had changed the film material being used to keep the device laminated, putting the company back on track to ship the phone in April.When introducing theiPad 2 early last month, Apple CEO Steve Jobs made it a point that the iPad 2 would ship in both black and white from day one. The company delivered on that promise. Days later, Phil Schiller, Apple's vice president of worldwide product marketing, posted a note on Twitter saying the white iPhone 4 would be available this spring. Apple broke its own record in its last fiscal quarter, selling 16.2 million iPhones. The company announces its second fiscal quarter earnings next Wednesday, with some analysts predicting it's sold an even higher number during that time.  Apple did not immediately respond to a request for comment on the Bloomberg report. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[IBM takes aim at Smarter Commerce]]></title>
<link>http://www.haaze.com/story.php?title=ibm-takes-aim-at-smarter-commerce</link>
<comments>http://www.haaze.com/story.php?title=ibm-takes-aim-at-smarter-commerce</comments>
<pubDate>Sun, 13 Mar 2011 08:10:14 +0000</pubDate>
<dc:creator>adamroach1980</dc:creator>
<category>Business &amp; Finance</category>
<guid>http://www.haaze.com/story.php?title=ibm-takes-aim-at-smarter-commerce</guid>
<description><![CDATA[Yuchun Lee, IBM(Credit:IBM)IBM is putting its expertise in data analysis and business process to work under a new initiative called &quot;Smarter Commerce&quot; to help make sense of what consumers want and help vendors to better target offers. &quot;Smarter Commerce&quot; is a reaction to the shift in the dynamics of commerce as a whole, with the customer leading the path to sales, according to Yuchun Lee, VP of enterprise commerce for IBM. The newly packaged offerings are designed to help businesses engage customers with a higher level of relevancy, putting the customer back to the center of the business with a holistic view of the entire process. Lee joined IBM via the acquisition of Unica, a marketing analytics firm he founded. Lee told CNET that the Smarter Commerce initiative is a way for companies to buy, sell, and market their products by integrating operations and interacting through community, collaboration, process, and analytics--all within an industry context. This initiative came out of the need to rethink the way that businesses interact with customers. In a recent interview, Craig Hayman, general manager of Industry Solutions for IBM Software Group, suggested that this shift, including the integration of social media into buying and selling processes &quot;brings profound consequences-redefining the term commerce:&quot;What used to be seen as a flow of goods from manufacturers through a distribution chain to customers hasbecome an interactive feedback loop, where consumers, producers, distributors, the media, and marketers all have new roles to play. The software business as a whole continues to grow dramatically for IBM. In a recent investor briefing (PDF), the company predicted that software revenue would reach $17 billion by 2015, up from $9.5 billion in 2010. The broad-based market approach of Smarter Commerce is something that IBM has honed over the past 10 years or so, which we saw with Linux, SOA, and Smarter Planet' marketing a large vision that is made up of a variety of IBM provided components, including packaged software and solutions, business services, industry-specific best practices, and partner and training programs. What's a bit different this time (at least in terms of what we publicly know about how IBM software works) is that Smarter Commerce, as a newer initiative, is reaping the benefits of a great deal of other IBM R&amp;D, for example leveraging the open-source Hadoop platform for big data analysis. This is a multi-year vision and process, Lee said. There were a number of acquired companies and companies that had integrated with IBM software, but the trick was to create a fully integrated suite of software and services and offer them both on-premise and in the cloud. The bigger trend that is evident in this new initiative is how IBM is applying its strength in data analysis to define markets. This is a theme that I reported on from IBM Software Chief Steve Mills as well as from IBM Entity Analytics chief scientist Jeff Jonas, both of whom mentioned the business necessity of not just finding patterns in data but making it easier for businesses to react to the data. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[For Google's AdWords, relevance takes time]]></title>
<link>http://www.haaze.com/story.php?title=for-googles-adwords-relevance-takes-time</link>
<comments>http://www.haaze.com/story.php?title=for-googles-adwords-relevance-takes-time</comments>
<pubDate>Mon, 31 Jan 2011 08:10:17 +0000</pubDate>
<dc:creator>adamroach1980</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=for-googles-adwords-relevance-takes-time</guid>
<description><![CDATA[Google&amp;39's AdWords system often isn&amp;39't fast enough in ranking relevant ads during a sudden surge in search query volume.(Credit:Screenshot by Tom Krazit/CNET)Dodge's Challenger is a modern musclecar. The Challenger explosion 25 years ago was a tragic moment. Other than the name they don't have much in common, but for several hours Friday morning, Google's AdWords system considered them linked. That's just one example of a weak spot in Google's famous AdWords system, which turned an interesting Stanford science project into the world's most powerful Internet company. Simply put, it takes some time for the AdWords system to determine whether an ad triggered by a search query is truly relevant to that query, meaning that in times of breaking news or a sudden spike for certain queries Google often serves completely irrelevant ads, such as the one promoting the Challenger's Hemi engine above news stories about the 25th anniversary of the Challenger space shuttle disaster. A week of study of Google's &quot;hot searches&quot; as measured by Google Trends--a compilation of search terms whose query volume is disproportionately rising at a given hour compared to their usual frequency--provided numerous examples of how AdWords can require at least several hours to obtain enough feedback to properly rank ads.  Breaking news stories about the death of fitness guru Jack LaLanne triggered an ad for The Cord Bug, an accessory for car owners in cold climates that need to keep their engines warm overnight, in the most prominent slot. After a five-foot long monitor lizard was discovered wandering around a Southern California condo complex and showcased on morning news shows Wednesday, Google News served computer-monitor ads for several hours alongside search results. This is probably not an issue on incoming CEO Larry Page's immediate to-do list, as Google continues to make quite a bit of money from relevant ads on the majority of searches. But it does speak to the thorny problem of determining relevancy in real time: it's not just a search problem, it's an ad problem too.Your Quality Score is important to us Ad rankings on Google for search keywords are determined by two main factors: the maximum cost an advertiser is willing to pay per click, and an ad's &quot;quality score,&quot; which is a measure of how relevant the ad's copy is to the desired keyword, among other things. Even if an advertiser is willing to spend a lot of money per click, if their ad scores poorly on quality, it will likely appear below ads from advertisers that weren't willing to pay as much but scored higher on quality. However, it takes time for Google to determine the quality score for a new ad. It needs to measure how often users are clicking on the ad as compared to other ads, as well as whether users are staying on the landing page behind the ad as opposed to returning immediately to Google. How long does this take Google won't say, but it's at least several hours in many cases.Morning news reports on the discovery of a monitor lizard in Southern California sent people to Google looking for more information, and the ads they were served during the early spike in those queries weren&amp;39't particularly relevant. Why serve an ad at all(Credit:Screenshot by Tom Krazit/CNET) Google would only offer a statement on the issue. &quot;Google's advertising system determines the quality of an ad based on how users are responding to that ad. This process can take a brief amount of time, especially if it's a fast-rising query that is newly popular,&quot; it said. Your definition of &quot;brief,&quot; of course, may vary. The gap is important for a few reasons. First of all, Google's top priority is to serve relevant content to its users, and it has long considered ads to be useful content so long as they are relevant to one's query. Also, the gap allows advertisers to piggyback on search queries in Google Trends much the same way news organizations latch onto those reports in hopes of directing some of that search spike their way. An advertiser could get a decent amount of traffic relatively cheaply if they are quick to jump on a trending keyword that not many other people have purchased, taking what they can get before the quality score calculations take place and kick them off the page. One prominent advertiser on trending topics in Google throughout the whole week was Ask.com, which confirmed that as part of its ongoing traffic-acquisition strategy it frequently purchases Google ads linked to trending search terms that direct clicks back to Ask.com's pages on that topic. (Yahoo and Microsoft's Bing employ similar strategies.) Those ads actually fare well in the quality score calculation since it's clear what type of content Ask.com is advertising, but it's not hard for others with less-relevant content to employ the same fast-mover strategy and settle for the second, third, or fourth spot on the search-results page until the calculations take effect.AdWords showing its age But perhaps more troubling for Google is the notion that the system that generates an amazing amount of cash is a bit too creaky for a Web that publishes content at a speed which Google never could have anticipated 10 years ago when the system was first designed. Expectations of how content should be delivered on the Internet are changing as news publishers and consumers focus on speed: just look at the demand for information following reports that Michael Jackson had died in the summer of 2009. There is an opportunity to serve relevant ads alongside that content in Google News or Realtime search that the company is simply missing because of the delay in determining relevancy. That doesn't bode well for its chances of using the current incarnation of AdWords to monetize real-time content on Google. Irrelevant ads aren't good for anyone in Google's system: users don't want to see ads perceived as spam, advertisers want to target likely buyers, and Google won't make money from ads that receive few or no clicks. That's not to mention any institutional embarrassment from missing the mark when it comes to relevancy. As Web usage shifts more and more toward the real-time consumption of content, Google will need to develop a strong system for ranking both the relevancy of the content as well as the ads. Somewhere, someone is working on this extremely difficult computer science problem. If they're not inside of Google already, the company might want to find them.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[The 404 745: Where Ozone shows off the PSP2: Electric Boogaloo (podcast)]]></title>
<link>http://www.haaze.com/story.php?title=the-404-745-where-ozone-shows-off-the-psp2-electric-boogaloo-podcast</link>
<comments>http://www.haaze.com/story.php?title=the-404-745-where-ozone-shows-off-the-psp2-electric-boogaloo-podcast</comments>
<pubDate>Thu, 27 Jan 2011 08:10:45 +0000</pubDate>
<dc:creator>adamroach1980</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=the-404-745-where-ozone-shows-off-the-psp2-electric-boogaloo-podcast</guid>
<description><![CDATA[(Credit:Sony Computer Entertainment)Excuse the stormy portmanteau, but last night's snowbotomy has left Jeff stranded in New Jersey, so Joseph Kaminski from CNET's Digital City Podcast takes his spot and lugs in a 21-inch Apple iMac to show his dedication to desktop computers, and Wilson ain't complaining.Oh, and in case you're wondering about today's show title, it's a reference to Joey's nickname &quot;Turbo Thundersnow,&quot; which stems from his undisputed breakdancing skills and the winter phenomenon in which precipitation takes the form of snow instead of rain.<br/><br/>0 Vote(s) ]]></description>
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