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<title>Haaze.com / helgamecha / All</title>
<link>http://www.haaze.com</link>
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<pubDate>Wed, 09 Mar 2011 08:10:02 +0000</pubDate>
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<item>
<title><![CDATA[RockMelt tiptoes into public beta]]></title>
<link>http://www.haaze.com/story.php?title=rockmelt-tiptoes-into-public-beta</link>
<comments>http://www.haaze.com/story.php?title=rockmelt-tiptoes-into-public-beta</comments>
<pubDate>Wed, 09 Mar 2011 08:10:02 +0000</pubDate>
<dc:creator>helgamecha</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=rockmelt-tiptoes-into-public-beta</guid>
<description><![CDATA[RockMelt boomed onto the alterna-browser landscape last November, grabbing some notable attention from social browsing competitor Flock but then fading from the limelight. After four months, RockMelt announced today that it's ready for the next step: entering into a public beta. That's right, this entire time the Marc Andreessen-backed, Chromium-based RockMelt beta (download for Windows | Mac) has been restricted to invitation-only.The main RockMelt interface. Minor interface tweaks since the browser&amp;39's launch include pushing the tabs up to the same level as the menu button.(Credit:Screenshot by Seth Rosenblatt/CNET)A TechCrunch story reported that RockMelt is claiming &quot;hundreds of thousands&quot; of active users and that about 20 percent to 30 percent of users who downloaded RockMelt have used it at least once every seven days, both of which sound like reasonable numbers because the major browsers measure their usage in hundreds of millions of users. By comparison, competitor Flock claimed 8.5 million users in November.RockMelt has continued to develop since then, issuing 15 updates that include a YouTube app, integrating Chromium 9, support for secure (HTTPS) RSS feeds, and tweaking the log-in process so that RockMelt completes the Facebook log-in information in the background so users can begin browsing more quickly. Your Facebook log-in is required to use RockMelt's social-networking features--otherwise, you might as well use Google Chrome, Comodo Dragon, or another Chromium-based browser.Besides RockMelt becoming a public beta, no other changes to RockMelt version 0.9.48.51 are known, since there was no changelog available at the time of writing.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Social media ads can buy you love, Covario study finds]]></title>
<link>http://www.haaze.com/story.php?title=social-media-ads-can-buy-you-love-covario-study-finds</link>
<comments>http://www.haaze.com/story.php?title=social-media-ads-can-buy-you-love-covario-study-finds</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>helgamecha</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=social-media-ads-can-buy-you-love-covario-study-finds</guid>
<description><![CDATA[Score one for social media.A new study has shown it&amp;'s not how much you spend on advertising that gets you more favorable mentions on Twitter, it&amp;'s how creative you are when putting your brand out there.The study, released by search marketing agency Covario is a survey of81 of the worlda4a4s largest advertisers as ranked by Advertising Age magazine, and it found that a correlation between money spent and positive opinion did not hold true when extended to all forms of advertising.Those included advertising in digital andoffline, television, radio, print and out-of-home ad campaigns.The study also found a4Azerostatistical correlationa4 between a companya4a4s ad expenditures, whether just digital or in total, and itsbrand sentiment, as reflected by positive Twitter references.But Covario did find a direct correlation to the amount a brand spent on digital advertising and the amount it is discussed on Twitter, which showed that consumers don&amp;'t react to money poured into more traditional advertising, but they do to ads via social media.Because of how fast word spreads on the microblogging service, Covario CMO Craig Macdonald said Twitter is an ideal barometer for how and where companies are getting the most attention.&amp;''We figured Twitter would be a great place to see if they are getting some return on that investment,&amp;'' Macdonald told me. &amp;''Those brands that spend more should have more brand recognition and more conversation about their products and brands.&amp;''Covario collected the data through its new software reporting platform, Social Media Insight, which it built last year for clientSony Pictures Entertainment.The company then used the platform to measure brand popularity by plugging in search-marketing keywords, then analyzing the sentiment of a brand&amp;'s terms across social media sites.Based on the comments about a brand, Covario then created a score to rank what kind of bang for its buck a company was getting &amp;8212' and where.&amp;''[We saw] that consumers would react positively to brand presence. That they would talk confidently and positively about the brands they heard about the most and saw the most,&amp;'' said Macdonald.So who got the most (or least) love across the brands studiedWell, among the best-loved brands on Twitter that Covario studied were Kohl&amp;'s Department Store, which scored a 9.2 (10 being the highest possible score, -10 being the lowest), followed by Berkshire Hathaway (9.0), Coca-Cola (7.3), Hershey&amp;'s Chocolate (7.3), Qwest (7.1), and The Walt Disney Co. (5.6).When measured by industry, brands in the telecommunications industry scored lowest (-0.59 cumulatively) no matter how or where they advertised. Despite it having one of the largest advertising budgets out there, nobody is fond of the phone company.Next Story: Google Maps adds electric car charging station locations Previous Story: Innovation front and center at CTIA in OrlandoPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Companies: ad age magazine, American Express, Berkshire Hathaway, Campbell&amp;'s Soup, Coca-Cola, Covario, General Mills, Hershey&amp;'s Chocolate, Kohl&amp;'s Department Store, Lowes, Macy&amp;'s, Mattel, Mitsubishi, Nissan, Qwest, Sears, Sony Entertainment, The Walt Disney Co, Twitter, UnileverPeople: craig macdonald          Companies: ad age magazine, American Express, Berkshire Hathaway, Campbell&amp;'s Soup, Coca-Cola, Covario, General Mills, Hershey&amp;'s Chocolate, Kohl&amp;'s Department Store, Lowes, Macy&amp;'s, Mattel, Mitsubishi, Nissan, Qwest, Sears, Sony Entertainment, The Walt Disney Co, Twitter, UnileverPeople: craig macdonaldRiley McDermid is a contributing reporter to VentureBeat. She was previously the online editor at institutional investing and trading forum Markets Media, which she joined in 2008 from Dow Jones/MarketWatch in New York. Her work has appeared in the The New York Times, the Associated Press, Portfolio Magazine, The Wall Street Journal, and Barrona4a4s. She has won awards from the American Society of Business Publishers and Editors, the Magazine Association of the Southeast, the Mississippi Press Association and the Atlanta Press Club, and was a finalist for the Pacemaker Prize for excellence in news reporting. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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