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<title>Haaze.com / ikollmeyer / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 13 Jan 2011 08:10:30 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[What's your zodiac sign You sure about that]]></title>
<link>http://www.haaze.com/story.php?title=whats-your-zodiac-sign-you-sure-about-that</link>
<comments>http://www.haaze.com/story.php?title=whats-your-zodiac-sign-you-sure-about-that</comments>
<pubDate>Thu, 13 Jan 2011 08:10:30 +0000</pubDate>
<dc:creator>ikollmeyer</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=whats-your-zodiac-sign-you-sure-about-that</guid>
<description><![CDATA[I hope you're sitting down, because I have some information that might be earth-shattering for some of you. Others will give a collective &quot;meh,&quot; and nobody would really blame you. But here it is: due to one scientist's offhanded comments, the Internet says you might no longer be the astrological sign you always thought you were.You see, the ancient Babylonians made up the first zodiac systems thousands of years ago, and astrologically minded people have been using the same systems, more or less unchanged, since then. The problem, though, is that the Earth's tilt on its axis has shifted significantly since then. If you remap the zodiac using Earth's current position, you get a different telling of who's an Aries, Leo, and so on--including a newish sign called Ophiuchus.Imagine it like this: If you spin something, the direction of the axis tends to wobble. The Earth's axis in its orbit does the same thing because of a phenomenon called precession, and is now facing a different star than it did 5,000 years ago. That means that the constellations that made up the Babylonian zodiac are not the constellations the sun currently passes through. So, according to many stories online today, a new zodiac could be devised. And that has believers in a frenzy.The sign of Ophiuchus, the new 13th zodiac. Sounds lucky, no(Credit:Wikipedia)The thing is, there is no actual new zodiac. The re-imagining of the tables with newer data is all academic, and today's hype on blogs and Twitter comes from an article published Sunday in the Minneapolis Star-Tribune. In it, an astronomer with the cool name of Parke Kunkle said that due to the Earth axis' wobble, when the sun &quot;...is in Pisces, it's really not in Pisces.&quot;Of course, the Internet went predictably bonkers at the news, inflating what Kunkle said (and meant) into something he didn't (and didn't): that there's a new zodiac.Popular astrologer Susan Miller called the news &quot;ridiculous.&quot; &quot;We've known about this for ages,&quot; she told ABC News. &quot;The constellations don't suggest what's coming up, it's the planets. The constellations are a measuring device.&quot;  So don't worry, fellow Pisces, we're still Pisces. And the rest of you are the same, too.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[4info says its mobile ad business is exploding]]></title>
<link>http://www.haaze.com/story.php?title=4info-says-its-mobile-ad-business-is-exploding</link>
<comments>http://www.haaze.com/story.php?title=4info-says-its-mobile-ad-business-is-exploding</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>ikollmeyer</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=4info-says-its-mobile-ad-business-is-exploding</guid>
<description><![CDATA[Mobile startup 4info first became known for delivering advertising in SMS text messages, but the company moved aggressively into display ads last year, and it sounds like those efforts have paid off.The company said that the number of mobile display ads it served increased by almost 2,000 percent in 2010. A big increase was probably expected, since 4info didna4a4t start ramping up its display efforts until recently. The San Mateo, Calif. company launched its AdHaven display ad platform in the third quarter of last year. Before that, it only offered display advertising through an early, beta test version of that platform, and also placed display ads on other ad networks to meet advertisersa4a4 demands.Perhaps the more significant milestone is the fact that in-app and mobile Web advertising now account for 80 percent of 4infoa4a4s ad revenue, while SMS is only 20 percent. The company points to a recent Nielsen report saying that the ad network now reaches more than 69 million unique users, representing 75 percent of the mobile Web in the United States.4info says that some of its display customers were originally SMS customers who have now signed expanded agreements. Other advertisers are brands with an interest in cross-channel campaigns. Not only does the company offer SMS, mobile Web display, in-app, and mobile video advertising, it also allows brands to build customized apps (presumably using technology from its acquisition of Butter).For example, 4infoa4a4s campaigns included the Backbreaker apps for KFC and the My Holiday Planner app for Universal Picturesa4a4 movie Little Fockers.4info has raised more than $50 million in funding from US Venture Partners, Draper Fisher Jurvetson, NBC Universal, Mezzanine Capital Partners, Gannett Company, and others.Next Story: Playboy to strut its stuff on the iPad &amp;8212' uncensored Previous Story: New funding source available for startups: MicroVenturesPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: display advertising, mobile adsCompanies: 4info          Tags: display advertising, mobile adsCompanies: 4infoAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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