
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Haaze.com / michalcleark108 / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 03 Mar 2011 08:11:14 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Microsoft mulls legally poking Facebook over ad-talent raid]]></title>
<link>http://www.haaze.com/story.php?title=microsoft-mulls-legally-poking-facebook-over-ad-talent-raid</link>
<comments>http://www.haaze.com/story.php?title=microsoft-mulls-legally-poking-facebook-over-ad-talent-raid</comments>
<pubDate>Thu, 03 Mar 2011 08:11:14 +0000</pubDate>
<dc:creator>michalcleark108</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=microsoft-mulls-legally-poking-facebook-over-ad-talent-raid</guid>
<description><![CDATA[Microsoft--furious over a recent talent grab of its top advertising exec by Facebook--has been considering a wide range of options, including legal action to block the move, according to sources close to the situation.  Lawyer at both companies have been in back-and-forth talks in recent days after the hiring of Microsoft's global ad sales head Carolyn Everson by the Silicon Valley social-networking powerhouse to be its VP of global sales.Among the more likely solutions being discussed: Barring Everson--a longtime ad sales exec who came to Microsoft from MTV Networks--from using any strategic information she learned at the company and also from contacting certain ad clients on behalf of Facebook for a certain period of time. While a legal action to stop her from actually taking the position is the most serious option, it is certainly not without precedent for Microsoft. The company recently got a temporary restraining order to block one of its top government relations execs, Matt Miszewski, from working at Salesforce.com, pointing to noncompete and confidentiality contracts. Whatever happens, it is clear the Everson hiring has infuriated Microsoft execs, especially CEO Steve Ballmer, since the company regards Facebook as a close partner. Microsoft is also a longtime investor in Facebook. While considering a temporary restraining order against Everson in this kind of situation--since it is essentially the same job--is standard operating procedure for any company, several sources said tensions are higher than usual. &quot;This is just tone deaf on Facebook's part not to think this would not be a problem,&quot; said one person. One particularly irksome aspect--top Facebook execs did not call Ballmer before news of the appointment leaked out to assuage the situation. Facebook COO Sheryl Sandberg did release a statement when BoomTown broke news of the move in mid-February, in an attempt to make nice. &quot;Microsoft was one of our earliest partners and is still one of our most valued,&quot; she said, in part. &quot;We look forward to continuing to expand our relationship with them.&quot; Her dulcet words have apparently not worked. In fact, the talent raid came as a surprise to many at Microsoft, especially since Everson (pictured here) had been hired in June after a long search and had become a high-profile presence at internal and external Microsoft events. That included organizing the splashy &quot;Imagine 2011, Microsoft Advertising's Marketing Leadership Summit.&quot; The event is set to take place at the end of March at the software giant's Redmond, Wash., headquarters and will include an evening concert by the band Train. Now she will be doing such things for Facebook, where Everson will be replacing longtime and well-regarded ad exec Mike Murphy, who left the Palo Alto, Calif., company last fall. She will report to former Googler David Fischer, VP of Advertising and Global Operations. Having a top exec who is amenable to and well known by Madison Avenue is key for Facebook as it ramps up its business, in anticipation of an IPO next year. Despite being private, Facebook has recently been valued at between $50 and $60 billion by investors, who have been eagerly buying up shares of the company on secondary markets. Under Murphy and Fischer, ad sales have been doing well already. Facebook's share of online display advertising has more than quadrupled, from about 3 percent to almost 14 percent of the nearly $9 billion U.S. market, according to a recent survey. In growing so quickly, Facebook has grabbed ad revenue--reportedly $2 billion last year--from old online powerhouses, especially Yahoo, Microsoft, and AOL, and is also in a big fight with Google over premium ad sales. Facebook's surging usage and engagement are the reasons for the increased interest from advertisers, as well as its global growth in both market share and mind share of consumers. The opportunity at Facebook is clearly a big--and probably irresistible--move for the dynamic Everson, who has mostly worked in the mainstream media for much of her career. Still, while movement of execs among top tech companies is not uncommon, there has been a lot less from Microsoft to Facebook. Instead, Facebook has been most aggressive in its efforts to attract talent from Google. No longer. In fact, the week before Facebook grabbed Everson, it also hired an up-and-coming exec, Chris Daniels, GM of Bing Mobile Product Management, to be its director of business development. Still, there is some hiring war history between the companies. In late 2008, Microsoft's Ballmer managed to lure former Yahoo exec Qi Lu to run its Online Services Division, several sources at both companies said, after Lu had told Facebook he would work there as its engineering lead. Lu had also been heavily recruited by Google. Eventually, that was water under the bridge, which is what Facebook is hoping will happen with Microsoft over Everson.Also important in the weighing of options at Microsoft is the obvious importance of keeping up good relations with Facebook. It is an important partnership, especially for its Bing search business, as an advantage over Google. &quot;Everyone is hoping to resolve this amicably,&quot; said one person close to the situation. &quot;There has been some damage to the relationship for sure, but the question is whether Microsoft wants to do something that would escalate that damage.&quot; Not surprisingly, both Facebook and Microsoft declined to comment on the fracas.Story Copyright (c) 2010 AllThingsD. All rights reserved.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Jobs makes surprise showing at iPad 2 unveiling]]></title>
<link>http://www.haaze.com/story.php?title=jobs-makes-surprise-showing-at-ipad-2-unveiling</link>
<comments>http://www.haaze.com/story.php?title=jobs-makes-surprise-showing-at-ipad-2-unveiling</comments>
<pubDate>Wed, 02 Mar 2011 08:10:30 +0000</pubDate>
<dc:creator>michalcleark108</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=jobs-makes-surprise-showing-at-ipad-2-unveiling</guid>
<description><![CDATA[Apple CEO Steve Jobs takes the wraps off the iPad 2 at the company&amp;39's event earlier today in San Francisco.(Credit:James Martin)Apple CEO Steve Jobs made a surprise appearance at this morning's iPad 2 unveiling, bringing event attendees to their feet for a standing ovation. It was Jobs' first appearance at an Apple event since announcing his third medical leave from the company, and an unexpected one at that.The week prior, Chief Operating Officer Tim Cook, who Jobs had put in charge of running Apple's day-to-day operations in his absence, had presided over the company's annual shareholders meeting, leading many to believe that Jobs would also be sitting this morning's event out. Jobs appeared at ease with the crowd, soaking up the warm reception when first entering the stage, as well as commanding the role of master of ceremonies for the hour and 15-minute presentation. &quot;We've been working on this product for a while, and I didn't want to miss today,&quot; he said. Even with the surprise cameo though, Jobs made it clear the day was not about him, it was about Apple and its products. After going over some of the company's recent successes with sales in the company's iBooks platform, Jobs detailed how the company had amassed more than 200 million accounts in its online stores, as well as paying out $2 billion to developers since the launch of the App Store.When it came time to introduce theiPad 2, Jobs went out of his way to make the point that competitors were still trailing in the market, calling out Samsung specifically with its efforts of the Galaxy Tab. This culminated in a bullet point on Apple's slide deck boasting that the company had more than 90 percent market share of thetablet market. This was later brought up again with Jobs saying that competitors like Google were making some of the same mistakes in the tablet market that had been made in the PC industry, with a focus on specifications rather than on end-user experience.&quot;Our competitors are looking at this like it's the next PC market. That is not the right approach to this,&quot; Jobs said. &quot;These are post-PC devices that need to be easier to use than a PC, more intuitive. The hardware and software need to intertwine more than they do on a PC. We think we're on the right path with this.&quot;That approach had brought the company iPad sales in excess of 15 million units since its introduction early last year, Jobs said. Following the introduction of the device, Jobs passed on the torch to a number of the company's product managers to go walk the crowd through demos of new software and iOS features that would be making their way to iPads and iPhones later this month as part of a system software update. On several occasions, his reaction when coming on stage was that of a beaming parent, happy with the work, and to show it off to others.Jobs closed out the event by saying that technology alone was not good enough. &quot;It's technology married with liberal arts, humanities, that yields us the result that makes our heart sing. And nowhere is that more true than in these post-PC devices,&quot; he said.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Maps adds electric car charging station locations]]></title>
<link>http://www.haaze.com/story.php?title=google-maps-adds-electric-car-charging-station-locations</link>
<comments>http://www.haaze.com/story.php?title=google-maps-adds-electric-car-charging-station-locations</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>michalcleark108</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=google-maps-adds-electric-car-charging-station-locations</guid>
<description><![CDATA[Google will display the locations of electric vehicle charging stations on its Google Maps web and mobile applications in an attempt to push potential electric car buyers to take the plunge.Google Maps users can search for a4Aev charging stationsa4 plus whatever city they are in. Google Maps then marks all the relevant locations.Many hybrid and plug-in hybrid electric vehicles already have maps with electric vehicle charging stations laid out, but the Google Maps addition might make planning a bit easier.Hybrid electric vehicles are much more fuel-efficient than typical cars because they use batteries to partially power the engine. Most hybrid manufacturers offer a plug-in version of the electric hybrid, which is even more fuel-efficient than the traditional hybrid vehicle. But the process of finding charging stations, which have not become as ubiquitous as gas stations yet, can be tiresome and serves as a barrier to buying an electric car.Google is reporting 93.5 miles per gallon in fuel efficiency with the Toyota Prius plug-in hybrid, compared to 48.4 miles per gallon for the standard Toyota Prius hybrid. Traditional combustion engine vehicles, by comparison, range anywhere from 12 to 30 miles per gallon.This isna4a4t the first time Google has made a push for electric cars. The search giant also runs a website called RechargeIT as a side hobby, which hosts data about plug-in electric vehicles. The site includes fuel efficiency statistics, and Google regularly runs driving experiments with its fleet of plug-in hybrid vehicles to determine each new vehiclea4a4s fuel efficiency.Google is working with the U.S. Department of Energya4a4s National Renewable Energy Laboratory to add the data to its search engines. The Department of Energy indexes the location of all new electric vehicle charging stations as part of its GeoEVSE Forum.Next Story: Pricelock raises $12M to control fuel costs Previous Story: Social media ads can buy you love, Covario study findsPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Chevy Volt, Electric car, electric vehicle, google maps, hybrid, Prius, Toyota Prius, VoltCompanies: ford, General Motors, Google, Nissan, Toyota          Tags: Chevy Volt, Electric car, electric vehicle, google maps, hybrid, Prius, Toyota Prius, VoltCompanies: ford, General Motors, Google, Nissan, ToyotaMatthew Lynley is VentureBeat's enterprise writer. He graduated from the University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francisco, California. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

</channel>
</rss>
