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<title>Haaze.com / naroblary / All</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[A List Games creates service to market self-funded indie games]]></title>
<link>http://www.haaze.com/story.php?title=a-list-games-creates-service-to-market-self-funded-indie-games</link>
<comments>http://www.haaze.com/story.php?title=a-list-games-creates-service-to-market-self-funded-indie-games</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>naroblary</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=a-list-games-creates-service-to-market-self-funded-indie-games</guid>
<description><![CDATA[A new business called A List Games is launching a service to make it easier for independent digital game developers to market their video games.Pasadena-based A List Games (we can&amp;'t bring ourselves to spell it as they do: [a]list games) says it will identify promising digital games &amp;8212' mobile or social games that are distributed through app stores or online &amp;8212' and market them in ways that big game publishers do. It can, for instance, tailor marketing campaigns from soup to nuts, covering market research, planning, creative, and even media buying. That&amp;'s a first for the game industry.Indie game makers often have a tough choice. They can sell out, or shell out. If they get a lot of money to publish a game from a major publisher, they often lose control of the game content. That&amp;'s a form of selling out. If they go it alone, they can wind up shelling out a lot of money to fund their games and market them. The problem for the indies is that, while there is a boom in mobile gaming, only a tiny percentage of the games are making money.A List Games, a division of digital marketing company The Azyenberg Group, says it takes one of the big risks out of traditional publishing deals. Many indie game makers are scrappy enough to find their own capital, so A List Games will not fund games. That&amp;'s a big difference between what A List will do and what a traditional publisher does. A List Games calls itself a &amp;''go to market&amp;'' company. While it won&amp;'t fund games, it will fund the marketing plans for the games. In exchange, it negotiates how it can be paid: perhaps by getting a share of royalties or some other way.A List will focus on marketing because too many good games are getting lost in the clutter among tens of thousands of releases of new mobile and online games. It will tap Ayzenberg Group, which has focused on marketing video games for the past 17 years. It has helped market hundreds of titles and it creates incentivized sharing programs, which are an increasingly big component in building audiences for games. It can, for instance, use the incentive marketing programs that Ayzenberg developed to get new players to try our games such as World of WarCraft.A List Games will make commitments to spend a certain amount of money on media advertising. That&amp;'s pretty rare for small budget digital games. The company is focused on online, massively multiplayer online, social, and mobile games for iPhone and Android devices.A List Games is headed by general manager Steve Fowler, former vice president of business development at the Ayzenberg Group. Its chief strategist and creative director is Eric Ayzenberg. Strategy Analytics estimated that the digital online game market will double to $24.8 billion by 2013, growing at a compound annual growth rate of 19 percent.The A List Games business was started earlier this year. Rivals include traditional game publishers and indie developers who do their own marketing, as well as public relations firms that do a lot of marketing. Advisors include former Microsoft games chief Ed Fries, Smith &amp;amp' Tinker founder Jordan Weisman, Big Screen Gaming founder Alyssa Padia Walles, and analysts Michael Pachter and David Cole, as well as Ben Straley, head of metrics firm Meteor Solutions.Next Story: Frog Design&amp;'s Jan Chipchase on how the poor can least afford bad design Previous Story: Entrepreneur Corner: Facebook follies and the compensation conundrumPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: game marketingCompanies: A List Games, [a]list gamesPeople: Steve Fowler          Tags: game marketingCompanies: A List Games, [a]list gamesPeople: Steve FowlerDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Microsoft paying Nokia more than $1 billion to go Windows Phone]]></title>
<link>http://www.haaze.com/story.php?title=microsoft-paying-nokia-more-than-1-billion-to-go-windows-phone</link>
<comments>http://www.haaze.com/story.php?title=microsoft-paying-nokia-more-than-1-billion-to-go-windows-phone</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>naroblary</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=microsoft-paying-nokia-more-than-1-billion-to-go-windows-phone</guid>
<description><![CDATA[How much is Nokia&amp;'s support for Windows Phone 7 worth to Microsoft Try more than $1 billion, two sources familiar with a deal between the companies tell Bloomberg.The deal will run for more than five years, the sources say, which tells us that Nokia will serve as Microsoft&amp;'s flagship Windows Phone manufacturer well into the next generation of smartphones. To put it in perspective, in five years Apple would be on its tenth iPhone iteration.Nokia will also pay Microsoft a fee for every copy of Windows on its phones (so basically, every phone). But Nokia will also be saving quite a bit of money that it otherwise would have been spending on software research and development.Nokia&amp;'s licensing payments will ultimately allow Microsoft to make a profit off of the billion dollar deal, one of the sources said. Microsoft will pay the Finnish phone company a portion of what it&amp;'s owed even before it delivers new phones, which are expected to debut at the end of the year. That&amp;'s not surprising, since Nokia likely needs the extra cash to make its sexy Windows Phone design concepts a reality.Next Story: Why Silicon Valley trumps Boston (data) Previous Story: Car-sharing service RelayRides raises $5.1M from Google VenturesPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: smartphones, Windows Phone 7Companies: Microsoft, nokia          Tags: smartphones, Windows Phone 7Companies: Microsoft, nokiaDevindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT support for several years, and has been writing about technology since 2004. He now lives in Brooklyn, New York. You can reach him at devindra@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @Devindra. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Nissan ups electric car production: every third car a Leaf]]></title>
<link>http://www.haaze.com/story.php?title=nissan-ups-electric-car-production-every-third-car-a-leaf</link>
<comments>http://www.haaze.com/story.php?title=nissan-ups-electric-car-production-every-third-car-a-leaf</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>naroblary</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=nissan-ups-electric-car-production-every-third-car-a-leaf</guid>
<description><![CDATA[The Leaf may be the first full-scale, all-electric production carfrom a major automaker to be sold in the U.S., butNissan hasna4a4t exactly been quick to get it into the hands of customers.That should change, however, with the announcement that the Japanese factory responsible for making the five-seat familyhatchback is set to double production over the next month.At the moment, one in every six cars coming off Nissana4a4s Oppama production line is a Leaf. By the end of March, Nissan has promised every third car will be a Leaf.Just likeits rival, the 2011 Chevrolet Volt, the 2011 Leaf is produced on a production line alongside non-electriccars such as the 2011 Juke, and the 2011 Cube. This method of production enables new cars to be gradually phased in, without disrupting the plant production schedule.The process also allows for minimal financial risk, meaning unpopular cars can be made in lesser volumes.While there are over 20,000 reservations in the U.S. for the Leaf, only 10 cars were delivered in December. In January 173 Leaf orders were fulfilled, but in February only 67 cars were delivered.The delays have been caused in part by the success of the Leaf in its native Japan, where generous government subsidies and nationwide charging infrastructure have driven an estimated 95 percent of Oppamaa4a4s Leaf output to domestic customers.The company expects that doubling production from Oppama will clear the backlog of orders in both the U.S. and Europe. But with only an estimated 10,000 units produced by the end of March this year, demand is still dramatically outstripping supply.It&amp;'s nice to see the output of the Leaf increase, but until Nissana4a4s Smyrna plant in Tennessee comes on line in 2012, the wait to own a Nissan Leaf may be a little longer than consumers would like.[Nissan] via [Wards]Written by Nikki Gordon-Bloomfield, this article originally appeared on All Cars Electric, one of VentureBeat&amp;'s editorial partners.Next Story: Electric car showdown: Nissan Leaf vs. Chevy Volt, by the man who owns both Previous Story: RIM taps 7digital to help its BlackBerry PlayBook take on iTunesPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: electric cars, electric vehicles, LeafCompanies: Nissan          Tags: electric cars, electric vehicles, LeafCompanies: Nissan Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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