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<title>Haaze.com / sallyaa / All</title>
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<pubDate>Thu, 16 Jun 2011 07:10:05 +0000</pubDate>
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<title><![CDATA[Gartner: Mobile ad sales to hit $3.3 billion this year]]></title>
<link>http://www.haaze.com/story.php?title=gartner-mobile-ad-sales-to-hit-3-3-billion-this-year</link>
<comments>http://www.haaze.com/story.php?title=gartner-mobile-ad-sales-to-hit-3-3-billion-this-year</comments>
<pubDate>Thu, 16 Jun 2011 07:10:05 +0000</pubDate>
<dc:creator>sallyaa</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=gartner-mobile-ad-sales-to-hit-3-3-billion-this-year</guid>
<description><![CDATA[Mobile ads are expected to generate around $3.3 billion worldwide this year, more than double the $1.6 billion the industry took in last year, said Gartner today.That number is likely to soar ever further, hitting $20.6 billion by 2015. Ads for mobile search and map sites and applications are expected to kick in the largest share of revenue, while video and audio ads will grow the fastest over the next four years, according to Gartner.As a result, companies are expected to boost their budgets for mobile ads, growing from just half a percentage point of their overall ad budgets last year to more than 4 percent in 2014.&quot;As the adoption of smartphones and mediatablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,&quot; Andrew Frank, research vice president at Gartner, said in a statement.Mobile ad budgets will grow the most across North America and Western Europe, accounting for 28 percent and 25 percent of the global market by 2015, Gartner said. But Asia/Pacific and Japan will stay the market leader over the next few years, accounting for 49 percent of all mobile ads this year and 33.6 percent in another four years.(Credit:Gartner)Though mobile advertising will certainly grow in terms of revenue, Gartner also expects it to grow in terms of the overall user experience.&quot;In 2011, we are finally seeing some important drivers fall into place, so that we can expect the market to more than double year over year in the coming two years,&quot; said Frank. &quot;This doesn't mean, by any stretch, that the experience delivered by mobile advertising will reach its optimum point in that time frame. We expect that targeting and contextualization, especially in social sites and applications, will carry on improving throughout the forecast period and beyond.&quot;<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[CNET tests tablet Web speed, battery life]]></title>
<link>http://www.haaze.com/story.php?title=cnet-tests-tablet-web-speed-battery-life</link>
<comments>http://www.haaze.com/story.php?title=cnet-tests-tablet-web-speed-battery-life</comments>
<pubDate>Sun, 06 Mar 2011 08:10:03 +0000</pubDate>
<dc:creator>sallyaa</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=cnet-tests-tablet-web-speed-battery-life</guid>
<description><![CDATA[Each tablet has its own idiosyncrasies and when testing them, those oh so charming little quirks come to the service. In my experience thus far, The Xoom, iPad, and Galaxy Tab provided the least amount o frustrating, hair-pulling moments. (Credit:Eric Franklin/CNET)Editor's note: The video battery results for the Motorola Xoom were corrected from the original post. The original post contained results not line with our final testing methodology. I apologize for any confusion this may have caused.During the deluge of iPad 2 coverage last week, you may have missed CNET's handy tablets table. In it we gave an overview of the major non-Windowstablets already released and those soon-to-be released.For the few tablets we actually have in the CNET Labs, we're able to go a bit more in depth with what each has to offer. For the last few weeks, we've tested the Web site speed and video battery life of a whole mess of different tablets. We've also tested their default and maximum respective luminosities and each tablet's contrast ratio.Here's what we have so far, but this is just the tip of the iceberg. We'll be adding more tablets and additional tests over the coming days, weeks, and months. Tablet nameVideo battery life (in hours)Web site load speed (in seconds)Maximum brightness (in cd/m2)Default brightness (in cd/m2)Contrast ratioApple iPad12.69388161881:1Dell Streak 54.78416330868:1Dell Streak 73.37330146868:1Motorola Xoom9.363121311,200:1Samsung Galaxy Tab7.88364123674:1Viewsonic ViewPad G Tablet7.883641231,093:1How we test tabletsIn the CNET Labs, we currently run three different tests to evaluate the performance of non-Windows tablets. Battery lifeWe evaluate battery life by continually running a movie file on the tablet until its battery dies.We set each tablet to Airplane mode and adjust its respective brightnesses to 150 candelas per square meter (cd/M2) or as close to that number as possible. For theiPad, we run the iPad version of &quot;Toy Story 3.&quot; For Android tablets, a 720p version of &quot;Toy Story 3&quot; is run. The reason we chose 720p for Android was that not every tablet can run 1080p video just yet, and we wanted to make sure we tested Android tablets under the same methodology.On iPad, we ran the movie through itsiPod app' for Android we used the movie player, mVideoPlayer, as it provides a much needed repeat video function that not all native Android movie players include. Site-loading speedWe used GiantBomb.com as our Web site of choice, as it doesn't use Flash or have many dynamic elements. Each tablet was connected to the same closed network with no other devices on it, with the router about 5 feet away. The test began the moment we pressed Enter, with the end of the test signified by the disappearance of the browser's blue progress bar. We used the latest version of iOS for the iPad, and the Xoom is, of course, using Honeycomb, with all other Android tablets using Android OS 2.2.  Contrast ratio and brightnessWe also tested the maximum brightness, default brightness, and contrast ratio for each tablet. We conducted these tests using the Minolta CA-210 display color analyzer. We used a completely white screen to test the brightness and a completely black screen to test the black level. We then divided the maximum brightness by the maximum black level to get the contrast ratio. <br/><br/>0 Vote(s) ]]></description>
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