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<title>Haaze.com / sallynt / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Tue, 12 Apr 2011 07:10:26 +0000</pubDate>
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<title><![CDATA['Twilight' fans targeted in Facebook scam]]></title>
<link>http://www.haaze.com/story.php?title=twilight-fans-targeted-in-facebook-scam</link>
<comments>http://www.haaze.com/story.php?title=twilight-fans-targeted-in-facebook-scam</comments>
<pubDate>Tue, 12 Apr 2011 07:10:26 +0000</pubDate>
<dc:creator>sallynt</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=twilight-fans-targeted-in-facebook-scam</guid>
<description><![CDATA[New scam tricks people into thinking they will get to play a new game related to the &amp;34'Twilight&amp;34' teen vampire movies.(Credit:Sophos)Fans of the &quot;Twilight&quot; movies are falling prey to a scam that can end up hijacking their accounts and sending the scam on to unsuspecting friends. Facebook updates are circulating that look like promotions of a game related to the upcoming teen vampire movie, &quot;Twilight Breaking Dawn,&quot; according to this Sophos blog post.  The link leads to what looks like a Facebook page with a &quot;play now&quot; button that when clicked surreptitiously &quot;likes&quot; the link and spreads it on a visitor's Facebook account.  It doesn't stop there. A dialog box pops up asking for permission for a third-party application to access the victim's Facebook account to post messages and photos, Sophos said. And then the victim is asked to fill out a survey to &quot;verify&quot; their account. The scammer makes money off every survey completed. (This Sophos video shows how to clean up a computer after being scammed.)  It's unclear how widespread the scam is as a Facebook spokesman said the company does not comment on the volume of attacks or specific cases. However, he did tell CNET in an e-mail that: &quot;We are currently tracking this scam and are working to shut down the spammy vectors + remediate any users who have been affected.&quot;  Facebook also offers these tips on its Security page: Don't click on strange links, even if they're from friends, and notify the person if you see something suspicious. Don't click on friend requests from unknown parties. Review your security settings and consider enabling log-in notifications. They're in the drop-down box under Account on the upper right-hand corner of your FB home page. If you come across a scam, report it so that it can be taken down. Don't download any applications you aren't certain about. For using Facebook from places like hotels and airports, text &quot;otp&quot; to 32665 for a one-time password to your account. Victims are tricked into spreading the scam.(Credit:Sophos)<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[DEMO: EyePredict uses neuroscience to improve product catalogs]]></title>
<link>http://www.haaze.com/story.php?title=demo-eyepredict-uses-neuroscience-to-improve-product-catalogs</link>
<comments>http://www.haaze.com/story.php?title=demo-eyepredict-uses-neuroscience-to-improve-product-catalogs</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>sallynt</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=demo-eyepredict-uses-neuroscience-to-improve-product-catalogs</guid>
<description><![CDATA[EyePredict is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.If youa4a4re selling something online, you probably dona4a4t spend much time thinking about the actual layout of your catalog &amp;8212' and thata4a4s a mistake, said Ran Carmi, founder and chief executive of a company called EyePredict.Therea4a4s actually a complicated science to making products stand out on the page, Carmi said. Thata4a4s why EyePredict is launching a new product called EPflow, which rearranges product catalogs so that the most valuable products get the most clicks.Catalogs are usually laid out in a pretty straightforward way, Carmi said. Companies put the most valuable item in the top left corner, and next to that they put the next-most important item, and so on. But location isna4a4t everything. As a simplified example, Carmi described a product catalog thata4a4s just a grid of 20 Coke cans. The can on the top left isna4a4t going to stand out &amp;8212' but if you change all the other cans to Pepsi, that Coke can is suddenly very prominent, and it hasna4a4t moved at all.With EPflow, you enter the address of the catalogs that you want to improve, and EyePredict will return optimized layouts for each one. (So you could optimize what shoppers see when they visit your front page, when they check out different sections of your store, and even when they enter common product searches.) In a test of the service, which you can see in the video below, EyePredict said that it increased clicks on the desired item by 162 percent.EPflow can optimize pretty much any &amp;''commercial display,&amp;'' Carmi said, but for now it&amp;'s focusing on catalogs of virtual goods and stock photos.EyePredict has been funded through a number of grants, including one from the National Science Foundation. Carmi said he might consider raising venture funding in the future, but believes isna4a4t immediately necessary since the company is already cash-flow positive.Next Story: DEMO: Kuggaaa4a4s Global Mobile Ecosystem lets you share files across any device Previous Story: DEMO: ApSynth aims to democratize Web app developmentPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: DEMO, DEMO Spring 2011, e commerce, EPflow, product catalogsCompanies: EyePredictPeople: Ran Carmi          Tags: DEMO, DEMO Spring 2011, e commerce, EPflow, product catalogsCompanies: EyePredictPeople: Ran CarmiAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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