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<title>Haaze.com / smedinmsii / All</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 10 Mar 2011 08:10:30 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Apple saves SXSW, set to open pop-up store]]></title>
<link>http://www.haaze.com/story.php?title=apple-saves-sxsw-set-to-open-pop-up-store</link>
<comments>http://www.haaze.com/story.php?title=apple-saves-sxsw-set-to-open-pop-up-store</comments>
<pubDate>Thu, 10 Mar 2011 08:10:30 +0000</pubDate>
<dc:creator>smedinmsii</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-saves-sxsw-set-to-open-pop-up-store</guid>
<description><![CDATA[Austin, Texas, is one of the most civilized cities in America. Except, I am told, when the South by Southwest Interactive Festival comes around. Then, youthful hubris mixed with inebriation can cause the odd ego-laden fracas.Perhaps mindful of the need to maintain peace and harmony, Apple has, according to the Austin American-Statesman, decided to open a temporary pop-up store in downtown Austin. SXSW Interactive, you see, part of the broader SXSW music and film event, starts tomorrow. That's precisely the day that theiPad 2 shows off its diminished weight and post-dietary sleekness.So you can imagine what difficulties might have ensued had so many gadgetarians had to slope off to, say, the Barton Creek Shopping Mall, in order to place their newly-washed hands on Apple's latest creation.Will the Austin pop-store be as pretty as this Apple store in Osaka(Credit:CC Plastic People/Flickr)Instead, Apple's pop-up shop will reportedly be at West 6th Street and Congress Avenue. This will allow news crews and photographers a much easier journey in order to record the hordes of fans lining up to soothe their desires.Apple hasn't actually confirmed the existence of the store. (We'll update this post if it responds to our request for confirmation.) One can imagine, though, that the company might enjoy the element of surprise it will surely deliver in this particular location.Apple will not be the only company popping up at SXSW to deliver something spontaneously entertaining. Hewlett-Packard, for example, today opened the HP Mobile Park, which it describes as &quot;a temporary live-in community for artists, bloggers, and trendsetters from the fields of technology, music, film, and pop culture.&quot;The 1960s aren't dead, it seems. Indeed, attendees will be able to commune with fine trendsetters and even use the HP ePrint app to print anything they need from their cell phones on the fly.This will surely offer an excellent compliment for those who are so desperate not only to get hold of an iPad 2, but to print as many pictures of it as possible--so that they can hand them out to those who are still at the back of the line at the pop-up store.<br/><br/>0 Vote(s) ]]></description>
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<item>
<title><![CDATA[Apple ready to roll out new retail service]]></title>
<link>http://www.haaze.com/story.php?title=apple-ready-to-roll-out-new-retail-service</link>
<comments>http://www.haaze.com/story.php?title=apple-ready-to-roll-out-new-retail-service</comments>
<pubDate>Tue, 22 Feb 2011 08:10:12 +0000</pubDate>
<dc:creator>smedinmsii</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-ready-to-roll-out-new-retail-service</guid>
<description><![CDATA[Apple&amp;39's Genius Bar is reportedly getting expanded services.(Credit:Sarah Tew/CNET)That secret meeting for Apple retail employees we've been hearing about The agenda might not be nearly as exciting as some would hope.Apple store employees have reportedly been asked to sign non-disclosure agreements in advance of a meeting this Sunday night. Boy Genius Report says it's heard that the big secret employees will learn at that meeting is a new small-business-oriented IT support service called Joint Venture.BGR says it's &quot;an extension of Apple's current Genius Bar services&quot; but that's aimed at small-business owners and &quot;prosumers.&quot; The service will cost money, but it will reportedly enable subscribers to either go into the Genius Bar for hardware and software troubleshooting, or simply call up a Genius--the latter is not a service Apple offers to anyone currently.Apple has made other moves recently showing it is targeting the small- and medium-size business crowd. It canceled its line of Xserve servers used by large corporate clients last month and in its place offered theMac Pro Server. It's a setup large companies would be hard-pressed to use but that could be adequate for smaller businesses. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Why we break up&8230' with a brand]]></title>
<link>http://www.haaze.com/story.php?title=why-we-break-up8230-with-a-brand</link>
<comments>http://www.haaze.com/story.php?title=why-we-break-up8230-with-a-brand</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>smedinmsii</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=why-we-break-up8230-with-a-brand</guid>
<description><![CDATA[A new study just released by ExactTarget and CoTweet finds that more than 90 percent of consumers have a4Abroken upa4 with at least one brand via Facebook, email or Twitter.The study surveyed 1500 consumers and found the most common reasons given for a social media breakup are that the company sends too many messages (&amp;''The stalker&amp;''), the consumer receives too many messages in general from companies (&amp;''The belle of the ball&amp;'') or the company&amp;'s communications become boring and repetitive (&amp;''The spark is gone&amp;'').Around a quarter of consumers are more mercenary and &amp;''only after one thing&amp;''. They sign up to receive messages from a brand only to receive a one-time offer and then opt out.Consumers who follow a brand through Facebook and Twitter are also much less likely to formally indicate that they are no longer interested in receiving information from a company and just ignore it (&amp;''not returning your calls&amp;'').A social relationship with a brand begins when you become a subscriber, fan, follower or consumer of the company&amp;'s products. As in any new romantic relationship, how it develops depends on whether the brand&amp;'s social media persona veers towards indifference, repetitiveness or just plain desperation.93 percent of US online consumers receive at least one permission-based email once a day and 70 percent open emails from their favorite companies. But 91 percent have unsubscribed from a company&amp;'s emails, while a more passive-aggressive 17 percent will delete emails rather than actively unsubscribe. 54 percent unsubscribe when they receive too many emails, while 49 percent unsubscribe because the emails become repetitive or boring.Facebook fans pose particular problems for online marketeers in that their expectations vary wildly. Facebook users like a company&amp;'s Facebook page for all kinds of reasons from self-expression and identification with the brand, the desire to learn more about the products and interact with other users to getting special offers. 51 percent of Facebook fans say they do expect to receive marketing messages from companies they have &amp;''liked&amp;'' while 40 percent don&amp;'t! Consumers under 25 are least likely to expect to receive marketing messages from companies they like on Facebook.Since 42 percent of US consumers (64 percent of Facebook users) have liked a brand on Facebook, this is a puzzle marketeers need to learn to solve. 55 percent of those who liked a brand decide later change their minds, but many of those don&amp;'t bother to formally unlike the company (see image left). When they do un-like, 44 percent of users do so because they receive many posts and 38 percent because the posts were boring and repetitive.56 percent of active Twitter users follow at least one brand. 41 percent have followed a brand and then unfollowed later. However, Twitter users much less likely to unfollow than Facebook (55) or email (91) users.52 percent unfollow because posts were boring and repetitive while 39 percent said the company posted too frequently.One interesting conclusion of the study is what is important to consumers in their relationships with companies. &amp;''Consumers we spoke to didna4a4t talk about authenticity. They talked about caring, and caring goes much deeper. Caring conveys the sentiment that brands place the best interests of their customers ahead of their own balance sheets.a4So in the end, it&amp;'s all about the love.Next Story: Khosla-backed Gevo raises $107 million in biofuels IPO Previous Story: Nokia scraps its first MeeGo phonePrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: marketing, Social Media, study, SurveyCompanies: CoTweet, ExactTarget, Facebook, Twitter          Tags: marketing, Social Media, study, SurveyCompanies: CoTweet, ExactTarget, Facebook, TwitterCiara Byrne is a full time techie and part-time writer. She has worked as a software developer, team lead, engineering manager and mobile standards expert. Ciara is based in Amsterdam and her interests include creative companies, useful technology, torture by piano and cycling in high heels. Follow her on Twitter at @deciara.  Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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