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<title>Haaze.com / uckpnopnooide / All</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[RadiumOne: Get ready to &''like&'' ads]]></title>
<link>http://www.haaze.com/story.php?title=radiumone-get-ready-to-8220like8221-ads</link>
<comments>http://www.haaze.com/story.php?title=radiumone-get-ready-to-8220like8221-ads</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>uckpnopnooide</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=radiumone-get-ready-to-8220like8221-ads</guid>
<description><![CDATA[Ad network RadiumOne is following Facebooka4a4s example as it tries to figure out whether viewers liked an ad.The San Francisco startup is launching a new feature called the a4AR1 Like Button,a4 which brings the a4Alikea4 button that Facebook popularized into the world of advertising. If advertisers choose to include it, viewers will be able to both like and share an ad. When viewers like an ad, theya4a4re giving RadiumOne data about what ads are relevant or interesting to them, and the network can hopefully deliver better-suited ads in the future.The share option, meanwhile, allows viewers to share an ad on Facebook, Twitter, email, or elsewhere. After all, ads can include useful or at least entertaining content, so the share button creates an easy way to help them spread virally. And presumably, sharing provides another source of data about viewer preferences.The idea of asking for user feedback on ads seems to be on the rise. Perhaps the most prominent example is video site Hulu, which asks, a4AIs this ad relevant to youa4 during each commercial. But RadiumOne said ita4a4s the first ad network to include this feature. And there are early signs that this is useful data, with shared ads seeing a 28 percent higher conversion rate (i.e., it&amp;'s 28 percent more likely that a viewer will actually click on the ad) than unshared ones. RadiumOne also said 32 percent of viewers who a4Alikeda4 an ad visited the advertisera4a4s web page within five days.RadiumOne is the re-branded version of gWallet, an offer startup that raised a $12.5 million round led by Adams Street Partners and Trinity Ventures.You can watch a demo video of the like button here. For another example of how advertisers are creating new ways for viewers to interact and offer feedback on ads, you can also check out AdKeeper&amp;'s &amp;''keepable&amp;'' ads.Next Story: Control4 nabs powerful Cisco partnership Previous Story: Soladigm grabs another $10M to make smart glassPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: like button, online ads, online advertisingCompanies: Gwallet, RadiumOne          Tags: like button, online ads, online advertisingCompanies: Gwallet, RadiumOneAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Worst idea ever: Sprint in talks to buy T-Mobile]]></title>
<link>http://www.haaze.com/story.php?title=worst-idea-ever-sprint-in-talks-to-buy-t-mobile</link>
<comments>http://www.haaze.com/story.php?title=worst-idea-ever-sprint-in-talks-to-buy-t-mobile</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>uckpnopnooide</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=worst-idea-ever-sprint-in-talks-to-buy-t-mobile</guid>
<description><![CDATA[Deutsche Telekom is apparently in talks with Sprint to sell its T-Mobile USA division, sources in the know tell Bloomberg.The companies are supposedly far from finalizing a deal after on and off talks. The biggest roadblock, according to the sources, is Sprint and Deutsche Telekom&amp;'s inability to agree on T-Mobile&amp;'s valuation after it saw a major drop in profit and subscribers last quarter. If a deal is reached, Deutsche Telekom will land a major stake in the combined company.Deutsche Telekom vaguely confirmed the fact that it&amp;'s looking to sell off T-Mobile in an email statement to Bloomberg, saying that it may sell off all or part of the company. The company didn&amp;'t mention who it was looking to sell its T-Mobile business to. A Sprint representative declined to comment to Bloomberg, and we&amp;'re still awaiting an answer to our inquiries.It&amp;'s becoming increasingly difficult for both Sprint and T-Mobile &amp;8212' the third- and fourth-largest carriers in the US, respectively &amp;8212' to compete with AT&amp;amp'T and Verizon. Those companies have much larger network footprints, and as of February they also both offer Apple&amp;'s iPhone. By joining forces, Sprint and T-Mobile might find it easier to fend off competition.But while it sounds good on paper, in practice a union between the companies would likely result in disaster. Sprint and T-Mobile&amp;'s 3G networks are completely incompatible, and at the moment the companies are also pursuing completely different 4G strategies. T-Mobile is focusing on expanding its 3G network with HSPA+ technology, while Sprint is counting on its majority stake in Clearwire to deliver WiMAX 4G. Having the separate networks coexist under a single company sounds like a major headache, and it would be years before Sprint and T-Mobile subscribers could coexist on the same network.Instead of a union between the companies, T-Mobile may consider buying wireless spectrum from Clearwire, two sources say. That would allow T-Mobile to either expand its network to regions where it doesn&amp;'t have full coverage, or strengthen it in metropolitan areas where it has to compete with other carriers.Next Story: Nyoombl pivots from video chat to broadcasting Previous Story: Deals &amp;038' More: Gigya grabs $6M to make web sites more socialPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: 3G, 4G, carriers, networksCompanies: deutsche telekom, sprint, T Mobile          Tags: 3G, 4G, carriers, networksCompanies: deutsche telekom, sprint, T MobileDevindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT support for several years, and has been writing about technology since 2004. He now lives in Brooklyn, New York. You can reach him at devindra@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @Devindra. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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