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<title>Haaze.com / ArmandSEO / Published News</title>
<link>http://www.haaze.com</link>
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<pubDate>Fri, 18 Mar 2011 07:11:13 +0000</pubDate>
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<title><![CDATA[Japan struggles in quake's aftermath (week in review)]]></title>
<link>http://www.haaze.com/story.php?title=japan-struggles-in-quakes-aftermath-week-in-review</link>
<comments>http://www.haaze.com/story.php?title=japan-struggles-in-quakes-aftermath-week-in-review</comments>
<pubDate>Fri, 18 Mar 2011 07:11:13 +0000</pubDate>
<dc:creator>ArmandSEO</dc:creator>
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<guid>http://www.haaze.com/story.php?title=japan-struggles-in-quakes-aftermath-week-in-review</guid>
<description><![CDATA[It's been a week since Japan's devastating 9.0-magnitude earthquake and resulting tsunami. Amid the disaster cleanup and relief efforts, new problems continue to evolve, such as the crisis at the Fukushima nuclear power plant.Before and after the Japanese tsunami (photos) Anxiety over the damaged facility increased Wednesday as the United States' top nuclear regulator told Congress the situation was worse than reported by the Japanese government and that &quot;extremely high&quot; radiation levels could hamper containment efforts. On Friday, Japan's nuclear safety agency raised the severity of the crisis to level 5, up from 4, on a scale going up to 7, according to The New York Times.  The American Embassy in Tokyo, meanwhile, recommended evacuation to U.S. citizens within 50 miles of the plant--an area much larger than the approximately 12-mile radius established by the Japanese. Still, the U.S. Nuclear Regulatory Commission maintained that there was little cause for worry about radioactive drift on the part of residents of Hawaii or the West Coast of the U.S. Among other efforts to address the issues at the plant, the facility's operator was able to connect a new power line to help restore crucial cooling systems.       Michelle Meyers    Full Profile E-mail Michelle Meyers   E-mail Michelle Meyers If you have a question or comment for Michelle Meyers, you can submit it here. However, because our editors and writers receive hundreds of requests, we cannot tell you when you may receive a response.   Submit your question or comment here: 0 of 1500 characters       Michelle has been editing CNET stories for more than five years, but her background in newspapers (when copy was actually cut-and-pasted) keeps her working extra hard to be a cool kid in new journalism. She tracks online happenings in media, entertainment, and politics, and she remains Oakland's biggest fan.  <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Zoove: Wea4a4re ready to dominate SMS advertising]]></title>
<link>http://www.haaze.com/story.php?title=zoove-weâÂ€Â™re-ready-to-dominate-sms-advertising</link>
<comments>http://www.haaze.com/story.php?title=zoove-weâÂ€Â™re-ready-to-dominate-sms-advertising</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>ArmandSEO</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=zoove-weâÂ€Â™re-ready-to-dominate-sms-advertising</guid>
<description><![CDATA[Mobile marketing company Zoove has been around since 2004, but president and chief executive Joe Gillespie said this is the year the company&amp;'s brand advertising campaigns will take off.The Palo Alto, Calif. company just announced deals with Sprint and T-Mobile. It&amp;'s already partnered with AT&amp;amp'T and Verizon, so it now has more than 95 percent carrier penetration in the United States, Gillespie said.Zoove operates a registry of what it calls StarStar Vanity Numbers. These numbers take the format **BRANDNAME, and they can be used for SMS text message campaigns. The problem, Gillespie said, is that each carrier has to agree to support the registry, and without all the major carriers on-board, the campaigns werena4a4t very appealing to advertisers. Asking consumers to dial **LATTE to receive a coupon is a cool idea, but if you have to add, a4AOnly works on AT&amp;amp'T and Verizon,a4 that ruins some of the magic.This sounds like a compelling and easy way to connect advertising in other media to mobile phones. To use a hypothetical example, the studio behind the latest Shrek movie could release a poster asking people to send a message to **Shrek, and then those fans will get a link to the movie trailer. Or, to cite a campaign that Zoove has actually run, The Early Show on CBS can ask viewers to use the StarStar Vanity Numbers to vote in different polls.Advertisers should get more response from Zoove than from normal text message campaigns, because consumers dona4a4t have to memorize a random phone number. And unlike the QR codes that smartphone owners can scan to access additional content, Zoove isn&amp;'t limited to device with QR code readers &amp;8212' it works on any phone that supports SMS.Gillespie said Zoove has created a pricing plan that accommodates large and small companies. Basically, the longer your vanity number, the easier it is to remember and the more Zoove will charge you.Zoovea4a4s most recent funding was a $13 million round in 2009. Investors include  Cardinal Venture Capital, Highland Capital Planners, and Worldview Technology Partners.Next Story: IBM takes a stab at smarter commerce Previous Story: HP&amp;'s new CEO poised to outline strategy on MondayPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: StarStar Vanity Numbers, text advertising, text messagesCompanies: ZoovePeople: Joe Gillespie          Tags: StarStar Vanity Numbers, text advertising, text messagesCompanies: ZoovePeople: Joe GillespieAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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