
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Haaze.com / NOheart / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 05 May 2011 07:10:11 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Baidu prepping public launch of legal music service]]></title>
<link>http://www.haaze.com/story.php?title=baidu-prepping-public-launch-of-legal-music-service</link>
<comments>http://www.haaze.com/story.php?title=baidu-prepping-public-launch-of-legal-music-service</comments>
<pubDate>Thu, 05 May 2011 07:10:11 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=baidu-prepping-public-launch-of-legal-music-service</guid>
<description><![CDATA[Promotional shot of what Ting will look like when it launches.(Credit:Screenshot by Don Reisinger/CNET)Baidu, China's top search engine, is nearing the public launch of a legal music-streaming and download service.Dubbed Ting, the service will allow people to find tracks they may want to hear and to stream them over the Web. Many of the songs will also be available for download at no charge, according to the Ting Web site (Google Translate version) and media reports. Listeners will be able to pause tracks and skip ones they don't like. The service will also include the ability for people to &quot;find like-minded friends,&quot; according to the Ting site.Ting is perhaps Baidu's most significant effort yet to erase concerns over the company's history with pirated music. For years, Baidu has offered music search, allowing people to seek out and download MP3 tracks across the Web. When the offering first launched, many people illegally downloaded pirated copies of songs. Baidu's MP3 service now offers many more licensed tracks.In 2008, Baidu was sued by China's Music Copyright Society for allegedly providing &quot;music listening, broadcasting and downloading services in various forms on its Web site without approval, and through unfettered piracy, earning huge advertising revenue on its huge number of hits.&quot;Not long after that suit was filed, Google entered the music-search market in China by partnering with Chinese site Top100.cn. The U.S. search giant funneled people to Top100, which then allowed them to download free tracks. That offering was completely legitimate.Ting is currently in closed beta. According to PC World, the service will become publicly available in the coming weeks. Baidu did not immediately respond to CNET's request for more information.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Imagining a quad-core Motorola Xoom]]></title>
<link>http://www.haaze.com/story.php?title=imagining-a-quad-core-motorola-xoom</link>
<comments>http://www.haaze.com/story.php?title=imagining-a-quad-core-motorola-xoom</comments>
<pubDate>Tue, 15 Feb 2011 08:10:05 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=imagining-a-quad-core-motorola-xoom</guid>
<description><![CDATA[As chipmakers trip over each other to announcetablet-centric chips packing four processing engines, it's not hard to see where a product like the Motorola Xoom is headed. Where The same performance space a mainstream laptop occupies now. A graphic Nvidia released to CNET shows its next-generation Tegra processor exceeding Intel's Core 2 Duo processor (the chip used in many, if not most, laptops today) in performance. And Nvidia is claiming benchmarks back up this (see second embedded video below). Benchmarks aside, it's easy to imagine a future Motorola Xoom tablet tackling image processing with proficiency that is similar or better than a Core 2 Duo-based laptop. &quot;Today at Mobile World Congress, we demonstrated [a quad-core Tegra] running in an Android tablet,&quot; Mike Rayfield, manager of Nvidia's mobile business, wrote in a blog today. &quot;This wasn't your average amazing video. It was 1440p video content running on a 25601600 panel. That will enable mobile devices to output to the highest resolution monitors or tablets equipped with a 10.1-inch display with 300 DPI.&quot; Can tablets handle these PC-like processing engines Rayfield said today that customers (which currently include Motorola, Samsung, Toshiba, and LG) are ready for all the processing brawn that Nvidia can muster. &quot;You might well ask, what on earth can be done with nearly 75x improvement in performance over Tegra 2 that Stark [future processor] will provide in 2014 Our customers and partners have already indicated that they're confident they can use everything we give them,&quot; he wrote. Nvidia posted a brief demo (first video below) of what a quad-core tablet's screen might look like flying through graphics-intensive Web sites. Pretty snappy. And, again, not too much of a stretch to imagine a future Xoom packing this kind of punch. Needless to say, Nvidia is trying to set a high-water mark that rivals like Apple will have to match to stay competitive. So, when is that Apple A6 processor due <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ernst & Young: China clear leader in renewable energy]]></title>
<link>http://www.haaze.com/story.php?title=ernst--young-china-clear-leader-in-renewable-energy</link>
<comments>http://www.haaze.com/story.php?title=ernst--young-china-clear-leader-in-renewable-energy</comments>
<pubDate>Wed, 01 Dec 2010 08:10:50 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=ernst--young-china-clear-leader-in-renewable-energy</guid>
<description><![CDATA[Driven by a surge in wind power installations, China is building on its lead in Ernst &amp; Young's ranking of top renewable energy countries.Wind investment in China this quarter is nearly half of global spending, ensuring that one out of every two wind turbines to go live this year will be in China, according to consultants at Ernst &amp; Young which does a quarterly &quot;country attractiveness&quot; index.The U.S. will see a jump in large solar installations before the end of year because developers are rushing to start projects before the end of the year. In place of a tax credit subsidy, renewable energy projects can now get a grant but that policy may not be renewed.Federal policy uncertainty and the financial markets have hurt the U.S. wind industry which is second in the global wind index. Low natural gas prices have also made solar and wind projects harder to finance. The Ernst &amp; Young report noted that South Korea, which is a large consumer of energy, has risen significantly based on a national policy and well developed supply chain.Beyond solar and wind, China has elevated clean technology to a national strategic level, making it core to its future economic growth, said Ben Warren, the infrastructure advisory leader at Ernst &amp; Young's UK Energy and Environmental, in a statement.&quot;Since reaching top spot in our Index in September, China has opened up a healthy gap from other markets. Cleantech, including renewable energy, represents a significant part of the country's future economic growth plans,&quot; he said. &quot;The Chinese solar industry is also fast becoming of great importance in the global market place.&quot;The report highlighting China's advances in renewable energy andgreen tech comes two days after Energy Secretary Steven Chu calling China's push into new energy technologies a &quot;Sputnik moment&quot; for the U.S. He said the U.S. needs to invest in clean energy research and development for economic reasons.As &quot;significant&quot; up-and-coming entrants in clean energy, the Ernst &amp; Young report cites South Korea, Romania, Egypt, and Mexico for their energy technology programs. <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Home Depot selling Philips 60-watt equivalent LED online]]></title>
<link>http://www.haaze.com/story.php?title=home-depot-selling-philips-60-watt-equivalent-led-online</link>
<comments>http://www.haaze.com/story.php?title=home-depot-selling-philips-60-watt-equivalent-led-online</comments>
<pubDate>Tue, 16 Nov 2010 08:10:27 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=home-depot-selling-philips-60-watt-equivalent-led-online</guid>
<description><![CDATA[Home Depot, which is making an aggressive push into LED lighting, has started selling a Philips LED bulb designed as a replacement for the 60-watt incandescent.The price of the Philips 12-watt bulb, sold using the Ambient LED name, is $39.97 each. The bulbs, which are dimmable, are expected to be in stores in December.Philips LED glows warm (photos) View the full galleryThe Philips 12-watt LED is significant because it matches the amount of light, at 800 lumens, given off by the popular 60-watt incandescent bulbs. It can be used for general lighting, such as overhead lights and desktop lamps and consumes 12.5 watts.The cost of the bulb, which is significantly higher than other lighting technologies, is just below what Philips and Home Depot said the expected price would be last month. In terms of light color, it gives off a relatively warm, yellow light with a rating of 2,700 Kelvin. The color rendering index, a measure of color accuracy, is 80. Its average life is listed at 25,000 hours and it does not contain mercury or lead.Home Depot now also sells a number of other LED bulbs, including a general-purpose 40-watt equivalent LED from Lighting Science Group, priced at just under $20, which has a cooler white light. It is working on a bulb that could be used as a 60-watt replacement.Home Depot also sells a downlight from Cree and other spotlights, which have been the traditional strength of LEDs because they give off directional light.The Philips bulb being sold at Home Depot, called the EnduraLED A19 Bulb 2700K by Philips Lighting, has an odd shape and look that's designed to disperse light better than traditional LED bulbs.The bulb looks sort of like a crown and has aluminum fins that run down the side to take away heat. Heat dispersal is particularly important to ensure the promised longer life of LED over incandescent bulbs or compact fluorescent bulbs. The phosphors, the material that converts the blue light of LEDs to more pleasing light, coat the plastic exterior of the bulb, rather than being placed near the LED light source as other manufacturers have done. In terms of efficiency, the 12-watt Ambient LED, clocks in at 64 lumens per watt, according to LightingFacts, a site run by the Department of Energy. That's slightly better than EnergyStar-certified CFLs, which are rated to last between 6,000 and 15,000 hours, according to the DOE.Lighting manufacturers are pushing heavily into LED technology for certain applications in part to meet mandates around the world to improve efficiency. People in the industry say that the quality of light from LEDs now matches that of other lighting technologies. Now, lighting manufacturers are trying to bring the costs down and improve the efficiency to better compete on price.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[GM: Without software, Chevy Volt is stuck in neutral]]></title>
<link>http://www.haaze.com/story.php?title=gm-without-software-chevy-volt-is-stuck-in-neutral</link>
<comments>http://www.haaze.com/story.php?title=gm-without-software-chevy-volt-is-stuck-in-neutral</comments>
<pubDate>Mon, 01 Nov 2010 07:10:20 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=gm-without-software-chevy-volt-is-stuck-in-neutral</guid>
<description><![CDATA[The Chevy Volt is as much a software engineering accomplishment as it was a mechanical engineering challenge, according to General Motors.General Motors today plans to bring the Chevy Volt to IBM's Raleigh, N.C., offices to show off the electriccar and celebrate its partnership with IBM's software business in making the Volt.With the Volt, GM aimed to not only break new ground in electric powertrains but it also decided to make a demonstrably high-tech car, complete with an Internet connection and smartphone-inspired in-car controls. To make that happen, software engineers took on one of the most sophisticated projects at GM, said Micky Bly, executive director of electrical systems, hybrids, electric vehicles and batteries at GM.&quot;We haven't done a vehicle this complex in the history of GM,&quot; Bly said on Friday. &quot;The software--the control side--is what ties together (the mechanical components)...It's really the heart and soul of how the car performs.&quot;GM used IBM development software to manage and simulate changes to the Volt&amp;39's internal control systems.(Credit:GM)The Volt, which GM has started manufacturing this fall, has a battery, motor to move the car, and gas engine to charge a generator. Making those mechanical components click are tens of millions of lines of code running on multiple controllers and processors embedded in the sedan.The software coordinates the flow of energy and provides drivers feedback on how much charge is available, mileage, and when to charge--all critical to making drivers comfortable with electric-vehicle technology. Drivers can, for example, view charge status and schedule battery charging from a smartphone, thanks to a cellular network connection in the car. The software also monitors the status of the individual 288 battery cells and modules as well as control the active cooling and heating system for the battery. This was important to ensuring the best energy efficiency and reliability, Bly said.But the software engineering challenge was as much on the outside of the car as the inside, Bly said. The project was operating on a tight--and very public--deadline of 29 months and engineers needed an automated system, rather than just spreadsheets, for managing project requirements, software models, and changes. Writing code is not really the challenge any more' it's managing the thousands of moving pieces in a project and using that material, such as requirements, code, and models, for future projects, Bly said.&quot;We're now at the point where software control strategies and controls are the gating factor of the vehicles we make. In the old days, it was sheet metal and other materials,&quot; he said. &quot;We've really transformed the DNA of a vehicle.&quot;GM used software from IBM's Rational division which is designed for managing complex software development projects in manufacturing industries, such as automotive and aerospace. Those tools, along with others, allowed GM to model and simulate potential changes quickly, Bly said.IBM bought Telelogic in 2007 to boost its presence in these types of industries which increasingly need to focus on the software in their goods, said Meg Selfe, vice president of complex embedded systems at IBM Rational.&quot;Bringing all this new innovation is a big feat. What was transformational was how they handled the complexity,&quot; she said.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[RecycleBank CEO: We Will IPO In 2013&nbsp'(TCTV)]]></title>
<link>http://www.haaze.com/story.php?title=recyclebank-ceo-we-will-ipo-in-2013nbsptctv</link>
<comments>http://www.haaze.com/story.php?title=recyclebank-ceo-we-will-ipo-in-2013nbsptctv</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=recyclebank-ceo-we-will-ipo-in-2013nbsptctv</guid>
<description><![CDATA[About one month into his role as RecycleBank&amp;'s new CEO, Jonathan Hsu is rattling off some ambitious numbers: An IPO by 2013, plans to grow his staff from 150 to over a thousand by 2012, and to reach nine-figures in annual revenues in that same year. That&amp;'s a herculean task for any company but especially one that plays in the labor and capital intensive world of recycling.And yet, sitting in his new office in New York&amp;'s West Village, Hsu seems utterly confident, framing each prediction with a when-not-if mentality.The well-funded RecycleBanka4&quot; which has raised more than $70 million from VC firms like Kleiner Perkins, RRE Ventures and Sigma Partnersa4&quot; is a recycling rewards program that works with municipalities and large corporate sponsors, like P&amp;amp'G and Kashi, to install local programs in US and UK cities.Under RecycleBank&amp;'s program, a household signs up for an account online and receives a special bin or &amp;''smart cart&amp;'' for their recyclable waste that is equipped with a unique RFID-tag. When the hauler arrives to remove the waste, the cart is weighed and the household&amp;'s account is credited with points based on that weight. Those points can be redeemed online for rewards or savings with more than 1,000 local and national businesses.Since its inception in 2005, RecycleBank has installed itself in more than 300 cities in the US and UK, with 3 million-plus households under contract. According to Hsu, revenues have been tripling every year, for the last two years, and the company is very close to profitability.Hsu, who was formerly the CEO of 24/7 Real Media (an online marketing firm firm acquired by WPP for $649 million in 2007), was brought on to get the firm solidly in the black and to use his marketing background to help the company achieve tremendousa4&quot; some might say unrealistica4&quot; growth offline and online.&amp;''One of the things I will bring to bear in this company is the ability to grow to a mass market scale so that RecycleBank can be the first green mass market brand,&amp;'' Hsu says. &amp;''This company will IPO in the next several years.&amp;''So what is Hsu&amp;'s battle plan to get RecycleBank ready for a 2013 IPOa4&quot; an IPO that he says will value the company in the multi-billion dollar rangeHsu has three priorities: a new revamped online portal that leverages social tools, increased corporate sponsorships and a major push to get RecycleBank in new cities.According to the CEO, he wants to work with municipalities to create hundreds of hyperlocal online destinations, to connect the users within RecycleBank communities. These new sites will feature social chat, gaming, a bulletin board for neighborhood announcements and a schedule of local activities. Calling it &amp;''Facebook with a purpose,&amp;'' he says he doesn&amp;'t &amp;''want to reinvent the wheel of how people communicate but we want to leverage those tools successfully.&amp;''Currently, RecycleBank makes the bulk of its revenues from its deals with municipalitiesa4&quot; local governments pay the company a fee for diverting waste from landfills. The company also gets money through corporate sponsorships, but it only has a few dozen of these partnerships today. Over the next few years, RecycleBank plans to dramatically expand its portfolio of lucrative sponsorships, and Hsu predicts, eventually the amount of dollars coming in via sponsorships will significantly outweigh the amount from municipalities.However, if RecycleBank wants to become a truly, global green, mass market brand, it will need to find a way to crack the markets outside of the US and UK. For example, given China&amp;'s rapid urban development and 1.3 billion strong population, it is a rising power player that is creating significant economic growtha4&quot; and by extension, mountains of waste. It may be relatively easy to deploy millions of &amp;''smart cans&amp;'' to households in highly developed countries, but it will be interesting to see how the RecycleBank program fares in the world&amp;'s major developing regions.Hsu says he wants to tackle the larger international picture but it will be a challenge to do it directly (at least in the near term), because of their ambitions at home and in the UK. At least for the next few years, he wants to stay focused on expansion in these markets, and perhaps, link up with international partners to address other regions. The arms-length approach will likely blunt RecycleBank&amp;'s effectiveness in new markets, but it&amp;'s a start.Hsu has a long way to go before he proves himself to his staff and RecycleBank&amp;'s investorsa4&quot; and he&amp;'s giving himself a short runway to do soa4&quot; but he says he&amp;'s happy to have at least impressed one very important critic: his three-year old daughter.&amp;''I really cherished my time at 24/7 Media&amp;8230'but it was hard for me to describe to my daughters what exactly I did. So I would show them a website, like Weather.com and show them the banner ads that they see on the top and sides and say to them abstractly, &amp;''Daddy&amp;'s company helps show those ads.&amp;'' And they would nod to me, and they loved me because they&amp;'re my daughters but at the end of the day they didn&amp;'t really understand. Today when I tell my daugther&amp;8230'I show her the recycling bin and the trashbag and she can see how my company can move from the waste bucket to the sustainability bucket, she understands. She understands that daddy helps put less garbage on the street.&amp;''See our video with Hsu above.CrunchBase InformationRecycleBankInformation provided by CrunchBaseTipTweet<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Fourth Wall Studios raises $15M for alternate reality entertainment]]></title>
<link>http://www.haaze.com/story.php?title=fourth-wall-studios-raises-15m-for-alternate-reality-entertainment</link>
<comments>http://www.haaze.com/story.php?title=fourth-wall-studios-raises-15m-for-alternate-reality-entertainment</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=fourth-wall-studios-raises-15m-for-alternate-reality-entertainment</guid>
<description><![CDATA[Fourth Wall Studios has raised $15 million to create a new game studio focused on alternate reality games and other entertainment that combines the digital world with the real world.Los Angeles-based Fourth Wall, co-founded by alternate reality gaming pioneer Elan Lee, is partnering with Patrick Soon-Shiong to create the studio.Lee was joined by Sean Stewart and Jim Stewartson in founding Fourth Wall and they will also be the leaders of the new studio, which will go by the same name. The funding comes from Soon-Shiong&amp;'s California Capital Equity. Soon-Shiong is co-owner of the LA Lakers basketball team.Fourth Wall focuses on &amp;''transmedia&amp;'' stories, which can stretch across a variety of devices, such as PCs, cell phones, or the real world via augmented reality. One of the best examples of Fourth Wall&amp;'s work was the artistic radio drama that it hid within the Halo 3: ODST console video game.a4ARight now, there is a once-in-a-generation opportunity to produce the iconic properties that will help define the landscape of entertainment for the 21st century,&amp;'' Stewartson said.Lee, Stewart and Stewartson have spent the last 15 years working on alternate reality games such as ilovebees.com, a web-focused campaign that set the stage for the launch of Microsoft&amp;'s Halo 2 game in 2004. Now they will add social networks and other new media to their repertoire. New games will come in the next 12 months in partnership with film, TV, video game and publishing companies.Fourth Wall was originally founded in 2007, but the new studio will be incorporated as a new company under the same name. Fourth Wall has 20 employees.Next Story: Site optimizer HubSpot raises $32M from Google, Salesforce and Sequoia Capital Previous Story: Adobe&amp;'s Wallaby brings Flash to iOS days before iPad 2 releasePrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: alternate reality gamesCompanies: Fourth Wall StudiosPeople: Elan Lee, Jim Stewartson, Patrick Soon-Shiong, Sean Stewart          Tags: alternate reality gamesCompanies: Fourth Wall StudiosPeople: Elan Lee, Jim Stewartson, Patrick Soon-Shiong, Sean StewartDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[In-app purchases really work for games on Android tablets (the proof is in the video)]]></title>
<link>http://www.haaze.com/story.php?title=in-app-purchases-really-work-for-games-on-android-tablets-the-proof-is-in-the-video</link>
<comments>http://www.haaze.com/story.php?title=in-app-purchases-really-work-for-games-on-android-tablets-the-proof-is-in-the-video</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=in-app-purchases-really-work-for-games-on-android-tablets-the-proof-is-in-the-video</guid>
<description><![CDATA[Google&amp;'s game economy on Android devices has been handicapped for a while, compared to the iPhone&amp;'s game business. But Google may catch up quickly, based on its preview of the Android 3.0 software on Tuesday.In-app purchases, or the ability to buy stuff from within a running mobile application, have been a huge boon to the iPhone economy in the past year. In-app purchases allow mobile game companies to tap the free-to-play business model, where users play for free and then pay real money for virtual goods. That model has propelled companies such as Zynga to huge revenues and multibillion-dollar valuations on Facebook.The iPhone game business has turned into something real, thanks to the introduction of virtual goods, according to mobile analytics firm Flurry. Now it&amp;'s finally coming to the Android mobile ecosystem. Josh Campbell, a producer at Ngmoco, said that in-app purchases are a crucial part of the development of a real game business on the Android platform. That&amp;'s why the company has decided to throw its support behind Android 3.0, code-named Honeycomb, which Google showed off on Wednesday at a press event at its headquarters in Mountain View, Calif.The addition of in-app purchases is part of an effort to clean up the Android Market, which has been so broken that many carriers set up their own marketplaces to replace it. One of the problems &amp;8212' which Google is now eliminating &amp;8212' was that users could return an app as long as 24 hours after purchase. That was horrible for game developers because a lot of games take a lot less than 24 hours to finish. Users could buy a game, play it, and return it to get their money back. Now the return time will be limited to just 15 minutes after purchase.In the past, Android&amp;'s support for game transactions was so weak that Rovio, the maker of the blockbuster Angry Birds game on the iPhone, decided to launch the game as a free ad-supported title on Android and created its own mobile payments system as well. Rovio probably left a lot of money on the table because it couldn&amp;'t afford to wait for Google&amp;'s Android Market overhaul.But Ngmoco, a division of Japan&amp;'s DeNA, has shown Android in-app purchases working in We  Rule, a farming game that has been running on the iPhone for a year now. The process is pretty simple. The good thing for fans who are playing on Apple devices is that they will be able to log in on an Android device and play the same We Rule game and get access to all of the stored game data that they have accumulated on the iPhone. Disney and a number of other game makers are also supporting Android 3.0 because of the in-app purchase ability as well.Here&amp;'s a video demo of how in-app purchases work in We Rule on a Motorola Xoom tablet and on a smartphone as well.Next Story: With cute musical characters, The Juno Company aims to create a 360-degree new media business Previous Story: Google Body lets you play doctor on Android tablets (video)PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Android, in-app purchases, We RuleCompanies: DeNA, Google, NgmocoPeople: Josh Campbell          Tags: Android, in-app purchases, We RuleCompanies: DeNA, Google, NgmocoPeople: Josh CampbellDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Crowd Factory raises $6.5M to track social media marketing to the dollar]]></title>
<link>http://www.haaze.com/story.php?title=crowd-factory-raises-6-5m-to-track-social-media-marketing-to-the-dollar</link>
<comments>http://www.haaze.com/story.php?title=crowd-factory-raises-6-5m-to-track-social-media-marketing-to-the-dollar</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=crowd-factory-raises-6-5m-to-track-social-media-marketing-to-the-dollar</guid>
<description><![CDATA[Social media marketing service Crowd Factory announced today that it has raised $6.5 million in its second round of fundraising led by Storm Ventures.The Crowd Factory service is usually an HTML tag that&amp;'s dropped into the bottom of a web page that lets visitors share the content with their social networks, including Facebook and Twitter. Crowd Factory tracks where the link is shared and who ends up clicking on it. Users can also drop the tag into email messages and other landing pages.&amp;''Every time somebody pushes that link or element out to their social network, we get 10 more people back,&amp;'' said the company&amp;'s chief executive, Sanjay Dholakia. &amp;''We want to be able to track that all the way down to a conversion in terms of pure dollars.&amp;''Social media marketing companies seem to be a dime a dozen these days a4&quot; especially those that offer analytics.Crowd Factory hopes to differentiate itself with a number of applications that sync up with the information the service pulls in. For example, the company has a social offer app a4&quot; which Dholakia called the &amp;''Groupon for enterprise&amp;'' a4&quot; that encourages site visitors to share the deal with a number of friends in order to receive a larger discount.The company&amp;'s first round of funding, worth $5 million, was spent on building up the service and introducing a number of apps. The latest round of funding is geared towards marketing Crowd Factory to other major companies. Existing investors Hummer Winblad, Peninsula Ventures and some other angel investors also participated in the round.Crowd Factory has raised $11.5 million in funding to date.The San Francisco, Calif.-based company was founded in 2009, and its clients include HBO, Microsoft and Sony.Next Story: How well did Microsoft do with Windows Phone 7 Try 2 million units shipped Previous Story: Traders send Demand Media shares soaring on IPOPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: marketing, social media marketingCompanies: Crowd Factory          Tags: marketing, social media marketingCompanies: Crowd FactoryMatthew Lynley is VentureBeat's enterprise writer. He graduated from the University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francisco, California. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Forrester: yearly refresh cycle means tablet sales will double in 2011]]></title>
<link>http://www.haaze.com/story.php?title=forrester-yearly-refresh-cycle-means-tablet-sales-will-double-in-2011</link>
<comments>http://www.haaze.com/story.php?title=forrester-yearly-refresh-cycle-means-tablet-sales-will-double-in-2011</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=forrester-yearly-refresh-cycle-means-tablet-sales-will-double-in-2011</guid>
<description><![CDATA[The tablet-computer revolution will continue on a path similar to the one taken by smartphones and music players, with sales more than doubling this year as a result of a refresh cycle that&amp;'s shorter than seen with personal computers, according to a recent report by Forrester.Refresh cycles, a term taken from the personal-computer industry, indicate the frequency with which consumers or businesses replace a given piece of equipment. While PCs are typically replaced every three years, new smartphones and other mobile devices are purchased more frequently &amp;8212' and it looks like tablets are following a similar pattern.The number of tablet computer owners will grow to about 26 million in 2011, and to 82 million by 2015, according to the report. Sales will rise 134 percent to 24.1 million tablet computers in 2011, and will level off at around 40 million tablets sold each year through 2015. The report suggests that most tablet computers sold through 2012 will be Apple iPads.A recent survey by Harris Interactive suggests1 in 5 Americans will own a tablet computer by 2014 a4&quot; which helps back up the report by Forrester. One of the largest areas for growth in that is the enterprise tablet computer space a4&quot; the Harris Interactive survey indicates that about a third of tablet owners will use their tablet computers for work and collaboration.Apple has a huge foothold in both the consumer and the enterprise tablet computer space. About half of the largest companies in the world on the Fortune 100 list have begun eithertesting or full-out using the iPad for their corporate needs.More than 10 percent of all mobile devices activated for enterprise purposes, outside of Research in Motiona4a4s BlackBerry devices, were iPads, according to a recent report by Good Technology.The Forrester report suggests that the refresh cycle for tablet computers will be much higher than regular PCs and notebook computers. Apple&amp;'s iPad is the prototypical case. The iPad 2 is expected to be announced later in Januaryand, if sales of the iPhone 4 are a good indicator, most current iPad owners will flock to the new device.But while Apple is a leader in that market, there are a number of other tablets rising up to challenge it. That includesone made by Research in Motion, whose BlackBerry smartphone is famous for its enterprise capabilities. And expect to see lots of new tablets aimed at stealing the limelight from Applea4a4s iPad at the Consumer Electronics Show over the next several days.Keep an eye on VentureBeat&amp;'s coverage of the Consumer Electronics Show for the latest information on the newest tablet computers.Next Story: Going private in 2011 Previous Story: Ikea&amp;'s war on Edison&amp;'s light bulbPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: enterprise, iPad, tablet, tablet computerCompanies: Apple, Forrester, Google, Research In Motion          Tags: enterprise, iPad, tablet, tablet computerCompanies: Apple, Forrester, Google, Research In MotionMatthew Lynley is VentureBeat's enterprise writer. He graduated from University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francsico, Calif. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Networking: The&nbsp'Past]]></title>
<link>http://www.haaze.com/story.php?title=social-networking-thenbsppast</link>
<comments>http://www.haaze.com/story.php?title=social-networking-thenbsppast</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=social-networking-thenbsppast</guid>
<description><![CDATA[Editor&amp;'s note: This is the first of a three-part guest post by venture capitalist Mark Suster of GRP Partners on &amp;''Social Networking: The Past, Present, And Future.&amp;''  Follow him on Twitter @msuster.  This series is an adaptaion of a recent talk he gave at the Caltech / MIT Enterprise Forum on &amp;''the future of social networking.&amp;''  You can watch thea4svideo here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post ora4shere on DocStoc.Social Networking 25 Years Ago: CompuServ, Prodigy &amp;amp' The WellListening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. a4sIf you think &amp;''Don&amp;'t Stop Believing&amp;'' was first recorded on the show Glee I&amp;'m talking to you. a4sAnd so it goes with social networking.Yes, I was doing it when I was a teenager and yes, it was online, too. a4sWe were on services called CompuServe and Prodigy. a4sOther people were in the online community called &amp;''The Well&amp;'' (founded in 1985).a4sa4sWe connected for the same reasons you do today. a4sWe were looking for what I call the &amp;''6 C&amp;'s of Social Networking&amp;'' &amp;8211' Communications, connectedness, common experiences, content, commerce &amp;amp' cool experiences (fun!). a4sThere were chat rooms, discussion groups, dating, classified adsa4&quot;you name it.In in the early 90&amp;8242's I was in my early 20&amp;8242's and I programmed on mainframe computers using COBOL, CICS and DB2. a4sWe had email, instant messaging, group calendars, discussion boards, etc. It isn&amp;'t new stuff. a4sIt just works better now and there are more people doin&amp;' it.The Bridge Between Online Services &amp;amp' The Internet: AOLAnd then came AOL. a4sIt preceded the WWW. a4sIt was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. a4sIt became the onramp for newbies. a4sThe funny thing about AOL is that while you dialed up to the Internet, the goal of AOL was to keep you locked into their proprietary content and thus earned the classification of &amp;''walled garden&amp;'' because they kept you inside AOL. a4sThey had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc.As I like to say, my Mom would call me proudly and say, &amp;''Honey, I&amp;'m on the Internet!&amp;'' a4sAnd I&amp;'d saya4ssardonically, &amp;''no, Mom, you&amp;'re not on the Internet. a4sYou&amp;'re on AOL!&amp;'' a4sI don&amp;'t think she really understood the difference. a4sAOL was controlled by one company and the Internet was distributed. a4sAOL controlled the services, taxed companies to access users and decided what was good or bad. a4sAOL was closed, the Internet was open.But AOL brought online services, email, chat and discussion boards to the masses and thus educated a generation that paved the way for others. a4sThey blanketed the country in CDs stuffed inside of food packages and service as coasters on airplanes. a4sAt it&amp;'s peak AOL had about 20 million US subscribers. a4sThat might not sound like a lot in a Facebook world but remember that these people were paying an average of about $20 / month to AOL for access alone (i.e. $5 billion in annual subscription revenues leaving out advertising or eCommerce).Brands didn&amp;'t advertise their web pages they advertised &amp;''AOL Keywords.&amp;'' a4sYou couldn&amp;'t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. a4sIf you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. a4sThey controlled distribution to the masses.When Time Warner &amp;amp' AOL merged it was widely feared that this would be a monopoly that would control the Internet. a4sHa.As I write these words I&amp;'m aware that I could practically change the words AOL and Facebook for much of this section and with a few factual tweaks it might not be noticeable to the reader who I was talking about. a4sMore on that later.Social Networking in Web 1.0: GeoCities, Tripod &amp;amp' Yahoo! GroupsBy the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. a4sSmart people understood that people still wanted to accomplish on the world wide web all of things that we did in the pre-Internet world. a4sCompanies like GeoCities &amp;amp' Tripod built tools that let you publish web pages that could be discoverable by others.Yahoo! rose to prominence by offering a free, ad-supported alternative to all of the crap your mom got on AOL for $20 / month. a4sAfter a few acquisitions they offered many of the services you think about as foundations to social networks today. a4sThey had mail, IM, groups, answers, etc. a4sGroups in particular became the standard for clubs across the company to communicate to their churches, mothers&amp;' clubs &amp;amp' schools. a4sYahoo! then bought GeoCities for $3.6 billion. a4sThey looked unstoppable. a4sHa.Yes, social networks of 2010 have much better usability, have better developed 3rd-party platforms and many more people are connected. a4sBut let&amp;'s be honest &amp;8211' they&amp;'re mostly the same old shit, reinvented, with more people online and trained.In my next post tomorrow, I will explore where social networking is today and how we got here.&amp;nbsp'var docstoc_docid=&quot;63969915&quot;'var docstoc_title=&quot;Social Networks: Past, Present &amp;amp' Future&quot;'var docstoc_urltitle=&quot;Social Networks: Past, Present &amp;amp' Future&quot;'Social Networks: Past, Present &amp;amp' FutureCrunchBase InformationMark SusterInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Facebook Still Doesn&'t Have An iPad&nbsp'App]]></title>
<link>http://www.haaze.com/story.php?title=why-facebook-still-doesnrsquot-have-an-ipadnbspapp</link>
<comments>http://www.haaze.com/story.php?title=why-facebook-still-doesnrsquot-have-an-ipadnbspapp</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=why-facebook-still-doesnrsquot-have-an-ipadnbspapp</guid>
<description><![CDATA[Today at its mobile event, Facebook executives Mark Zuckerberg and Erick Tseng gave some (vague) answers as to why there still isn&amp;'t an official iPad application.Zuckerberg was pretty blunt when it came to explaining why there wasn&amp;'t an iPad launch during today&amp;'s mobile event: &amp;''The iPad isn&amp;'t mobile&amp;''. He later qualified this statement to say that Facebook loves working with Apple, but that the iPad isn&amp;'t as mobile as a phone (he&amp;'s right).Tseng stepped in to add that the rise of tablets isn&amp;'t going to be about the iPad alone a4&quot;a4swe&amp;'re going to soon see numerous additional devices running on Android and possibly other platforms. And given Facebook&amp;'s limited resources, it doesn&amp;'t really make sense to hone in on a single platform.Facebook needs a solution that will let it deploy features across multiple devices quickly, so there isn&amp;'t a lag time like there has been between the Android and iPhone apps. In other words, we&amp;'re probably going to see a web-based mobile application that&amp;'s going to be targeted specifically at the tablet form factor.CrunchBase InformationErick TsengMark ZuckerbergFacebookInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Accel Partners&' Extraordinary 2005 Fund&nbsp'IX]]></title>
<link>http://www.haaze.com/story.php?title=accel-partnersrsquo-extraordinary-2005-fundnbspix</link>
<comments>http://www.haaze.com/story.php?title=accel-partnersrsquo-extraordinary-2005-fundnbspix</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=accel-partnersrsquo-extraordinary-2005-fundnbspix</guid>
<description><![CDATA[In 2005 Accel Partners closed its $440 million Accel 9 Fund. That fund may not go down in history as the most profitable venture fund ever, but it will certainly be one to remember. Why Facebook, for the most part. It is a stunning turnaround for a firm that many whispered was pretty much done earlier in the decade.In 2005 Accel invested a small part of that fund &amp;8211' just $12.7 million &amp;8211' in Facebook. In exchange they got 11% of the company, and a lot of derision around Silicon Valley for paying such a ridiculously high valuation for the fledgling startup.Fast forward to today, though, and no one&amp;'s laughing any more. The firm sold part of that investment, less than 20%, at a $35 billion valuation. That brought in half a billion dollars or so in cash, paying back the entire capital base of the fund in one transaction.When Google went public in 2004 it was then valued at $27 billion, Making Sequoia and Kleiner Perkins, with around 10% ownership each, very happy. Accel just beat that in a private sale. And the value of the remaining 8% or so of the company they own is worth around $3 billion at that valuation. All from a $12.7 million investment.And that&amp;'s not the only winner in that fund. Fund IX also invested in Admob (sold to Google for $750 Million), Xensource (acquired by Citrix for $500 million) and Zimbra (acquired by Yahoo for $350 million). Ongoing investments from that fund include rightcove, Glam, Yume, Webroot, OpenX, Trulia and others.And that&amp;'s just Fund IX. Fund X, a $520 million fund raised in 2007, has invested in Groupon, Diapers.com, Etsy, Cloudera, Modcloth, Atlassian Software, SunRun and Squarespace.CrunchBase InformationAccel PartnersInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[LinkedIn CEO: &''Keg stands&'' will protect us from Facebook invasion]]></title>
<link>http://www.haaze.com/story.php?title=linkedin-ceo-8220keg-stands8221-will-protect-us-from-facebook-invasion</link>
<comments>http://www.haaze.com/story.php?title=linkedin-ceo-8220keg-stands8221-will-protect-us-from-facebook-invasion</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=linkedin-ceo-8220keg-stands8221-will-protect-us-from-facebook-invasion</guid>
<description><![CDATA[LinkedIn chief executive Jeff Weiner said today that two words &amp;8212' keg stands &amp;8212' will protect his company&amp;'s professional social network from any possible encroachment by bernetwork Facebook.For those who don&amp;'t know, Weiner explained that keg stands are the fraternity-like drinking gags where someone holds you upside down and you proceed to drink from a beer keg. These are not the kind of photos you want your potential employer to see and they are littered across sites such as MySpace and Facebook. The need to separate your networks of family, personal friends, and work acquaintances is why LinkedIn works so well, Weiner said.This prompted me to search for any pictures of Weiner doing a keg stand. I couldn&amp;'t find any.LinkedIn has more than 85 million users now and a market valuation in excess of $2 billion. The company is private, but sites such as SharesPost calculate valuations based on what employees sell their shares for on the secondary market.While Facebook has more than 500 million users, Weiner sees potential for more growth on a worldwide basis. He&amp;'s not scared that Facebook will create its own professional network because of the keg stands issue.&amp;''I cite the keg stands as a cautionary tale,&amp;'' Weiner said, speaking with John Battelle on stage at the Web 2.0 Summit in San Francisco.LinkedIn makes money from advertising, subscriptions for premium privileges, and hiring solutions. The latter has become the biggest revenue source in the last year and they enable company recruiters to use LinkedIn in a targeted, very successful way.The growth is accelerating as users find that LinkedIn is useful beyond keeping contacts updated. It took 477 days for the company to hit its first million users. The last million users, in the move from 84 million users to 85 million, took just nine days, Weiner said.Weiner said he isn&amp;'t tempted to invade Facebook&amp;'s space. Adding pictures, for instance, would only happen if there was a way to use them to make people more productive.Weiner said instead that the company is very interested in mining its data in different ways. Improving the ability to search within the context of a professional network, for instance, could turn out to be a lot more useful for people looking for answers on professional questions. In contrast to a general search engine like Google, a professional search engine could yield much better answers for people needing a particular kind of result, he said.LinkedIn is very interested in servicing what Weiner called the emerging &amp;''talent economy.&amp;'' That means that the thing that will be important for professionals in the future is not to know everything there is to know. Rather, it will be important for people to surround themselves with people who have the right knowledge. LinkedIn wants to connect those people and fuel the talent economy, Weiner said.Weiner said he was focused not on doing a successful initial public offering, as is so often rumored in news stories about LinkedIn. Rather, he says he wants to focus on getting critical mass on a global basis, where size really matters.Next Story: Twitter confirms analytics test, says there&amp;'s no release date Previous Story: AT&amp;038'T finally gets a MiFi wireless hotspot of its own for $50PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Web 2.0 SummitCompanies: Facebook, Google, linkedinPeople: Jeff Weiner, John Battelle          Tags: Web 2.0 SummitCompanies: Facebook, Google, linkedinPeople: Jeff Weiner, John BattelleDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Zynga Will No Longer Take A Cut Of Charitable&nbsp'Donations]]></title>
<link>http://www.haaze.com/story.php?title=zynga-will-no-longer-take-a-cut-of-charitablenbspdonations</link>
<comments>http://www.haaze.com/story.php?title=zynga-will-no-longer-take-a-cut-of-charitablenbspdonations</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=zynga-will-no-longer-take-a-cut-of-charitablenbspdonations</guid>
<description><![CDATA[For about a year and a half Zynga has experimented with occasionally selling virtual goods for charity. But they&amp;'ve been criticized in the past for sometimes keeping up to 50% of the &amp;''donation.&amp;'' Some have criticized Zynga for pulling at people&amp;'s heartstrings over issues like the Haiti earthquake, and then keeping part of the money. Much of the criticism was over how the details were messaged. And others have defended the program since at least some money went to good causes.How much money That isn&amp;'t clear. But Zynga raised $1.5 million to build a school in Haiti through promotions on Farmville and Mafia Wars. 100% of proceeds were donated, and $200,000 of that was directly from Zynga, says the company. They also covered credit card fees.In fact, most or all of the most recent Zynga.org charitable efforts have been 100% donations, says the company (although we&amp;'re not sure if Facebook keeps its 30% cut for Facebook Credits or not). We hear, but Zynga hasn&amp;'t confirmed, that all future charitable efforts will be 100%, and that Zynga will no longer keep a cut on any of these programs.Here&amp;'s Zynga&amp;'s official statement when we reached out to them about this:  &amp;''Our goal with Zynga .org is to activate massive change for good and we&amp;'re focused on providing people with the largest possible platform to effect positive social change.  We&amp;'re excited to roll out a new campaign beginning in early December in FarmVille in support of the UCSF Children&amp;'s Hospital Challenge for Charity. We look forward to sharing more news around .org when we have it.&amp;''CrunchBase InformationZyngaInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Dept. Of Advertising: Check Into Cheryl Cole Billboards With Facebook&nbsp'Places]]></title>
<link>http://www.haaze.com/story.php?title=dept--of-advertising-check-into-cheryl-cole-billboards-with-facebooknbspplaces</link>
<comments>http://www.haaze.com/story.php?title=dept--of-advertising-check-into-cheryl-cole-billboards-with-facebooknbspplaces</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>NOheart</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=dept--of-advertising-check-into-cheryl-cole-billboards-with-facebooknbspplaces</guid>
<description><![CDATA[When Facebook launched Places in August, it encouraged advertisers to list their businesses in the Places directory.  But now an advertiser is taking it one step further and asking passersby to check into a billboard using Facebook Places.  In a new outdoor campaign across the UK for British singer Cheryl Cole, who has a new album coming out and a concert tour, fans who check into the billboard will be taken to her Facebook page and get a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows. The campaign was designed by Mediacom and Polydor Records.I am not really sure a billboard counts as place, although I do suppose it is location-specific.  But tying together check-ins with outdoor advertising like billboards and posters is something we will probably keep seeing.  It is not the first time someone has this approach.  A Nets billboard on the side of a building in New York City this summer, for instance, urged people to check in with Gowalla.  It is not clear how successful these billboard check-in campaigns will be, however.  It just seems more natural to offer promotions tied to actual places of business.  But as the check-in concept expands from checking into a place to checking into brands, it could become more of a simple call to action.  CrunchBase InformationFacebookInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

</channel>
</rss>
