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<title>Haaze.com / PlaummaLomy / Published News</title>
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<pubDate>Wed, 23 Feb 2011 08:11:04 +0000</pubDate>
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<title><![CDATA[Lawyers not part of porn studio's antipiracy plan]]></title>
<link>http://www.haaze.com/story.php?title=lawyers-not-part-of-porn-studios-antipiracy-plan</link>
<comments>http://www.haaze.com/story.php?title=lawyers-not-part-of-porn-studios-antipiracy-plan</comments>
<pubDate>Wed, 23 Feb 2011 08:11:04 +0000</pubDate>
<dc:creator>PlaummaLomy</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=lawyers-not-part-of-porn-studios-antipiracy-plan</guid>
<description><![CDATA[Pink Visual is an adult-film studio that doesn&amp;39't think litigation will stop piracy. The company is focused on making legal purchases so convenient that illegal file sharing will become less attractive.(Credit:Pink Visual)&quot;I'm not of the mind that someone who pirates one piece of content is never going to purchase another piece of content.&quot;That statement was made a couple of months ago by Quentin Boyer, a spokesman for adult-film company Pink Visual. Los Angeles-based Pink Visual has eschewed filing copyright suits against alleged film pirates in the hope that it can strike some kind of balance in a world where unauthorized digital photos, books, movies, and music are so easily passed around the Internet. This year, a growing number of porn studios, including such top triple-x filmmakers as Vivid Entertainment and Larry Flynt Publications, have accused thousands of suspected film pirates from across the country of violating their copyrights. These legal efforts have suffered several setbacks, but they continue to wind through the courts. Managers at Pink Visual are skeptical that lawsuits are the right approach.I interviewed Boyer recently about Pink Visual's plans to soon launch a cloud-video service that enables users to store movie clips they buy from Pink Visual on the company's servers. This is one of the ways Pink Visual wants to fight piracy. The company hopes to out-market, out-promote, and out-innovate illegal file-sharing services. The plan is to make content so easily available at such a fair price that piracy is less attractive to the company's audience.Boyer wanted to make it clear that Pink Visual managers aren't fans of illegal file sharing and he argued that piracy has cut deeply into the porn sector's revenue. The company doesn't criticize other companies for taking a different approach to piracy, and added, &quot;who knows, we could be wrong.&quot; But Boyer made some intriguing points about Pink Visual's approach to piracy, which, set against the backdrop of increasing litigation at porn and indie film studios, seemed important enough to pass along. &amp;149'&amp;nbsp'You've had a lot of companies, both in mainstream and adult entertainment, who've been kind of stubborn on the question of access and convenience. They want people consuming their content the way the companies want it consumed. They want to monetize it the way they want to. About two years ago we began to see that as a losing battle.&amp;149'&amp;nbsp'In November, we actively began to engage user communities. Some people would identify them as pirate communities. Certainly, that's not the term we would use. For sure, there are content pirates among them too, but there are a lot of fans and a lot of potential customers. We started asking them 'What would make you more likely to purchase' 'What do you want to see and what don't you want to see'&amp;149'&amp;nbsp'A consumer who will come onto the Internet and buy adult content is someone who wants access and convenience. At the end of the day, lots of people provide the same kind of content. So, how do I differentiate myself as an adult-content producer I give them better technology, better user experience, and better price point.&amp;149'&amp;nbsp'Part of our thinking is that you don't really benefit from bickering [or] by pointing fingers at the large user base that's out there. Setting aside for a second the question of whether some of them are ripping your content from a DVD and uploading it to the torrents, what do I have to gain by ostracizing this huge group of people, which is a mixed bag of people who might be willing to purchase and people who will never purchase I don't want to paint them all with the same brush. I think that's the mistake that some in mainstream entertainment have made, and I think that mistake's being replicated in the adult industry. I certainly understand the frustration that rights holders feel. We experience the same frustration. But at some point you have to be pragmatic and say, &quot;OK piracy is a fact of life. It's been there for a long time. Now what&quot;&amp;149'The important question is, can you make your appeal more effective Can you make your marketing more effective and draw the people who are willing to purchase from you out from that population and get them to buy what you're selling        Greg Sandoval     Full Profile E-mail Greg Sandoval   E-mail Greg Sandoval If you have a question or comment for Greg Sandoval, you can submit it here. However, because our editors and writers receive hundreds of requests, we cannot tell you when you may receive a response.   Submit your question or comment here: 0 of 1500 characters       Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times.  <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[AOL buys Huffington Post for $315 million]]></title>
<link>http://www.haaze.com/story.php?title=aol-buys-huffington-post-for-315-million</link>
<comments>http://www.haaze.com/story.php?title=aol-buys-huffington-post-for-315-million</comments>
<pubDate>Sun, 06 Feb 2011 08:10:14 +0000</pubDate>
<dc:creator>PlaummaLomy</dc:creator>
<category>Gaming</category>
<guid>http://www.haaze.com/story.php?title=aol-buys-huffington-post-for-315-million</guid>
<description><![CDATA[AOL announced late Sunday that it has bought the Huffington Post for $315 million.(Credit:Huffington Post)In a shocking post-Super Bowl announcement, AOL said tonight it has agreed to pay $315 million for the Huffington Post and form a new media powerhouse by combining the content of both organizations.The resulting new outfit, which will be headed by HuffPo co-founder Arianna Huffington, will be called Huffington Post Media Group and feature all the content from previous AOL acquisitions including Engadget and TechCrunch. By doing so, AOL seems intent on convincing the world that it is deadly serious about reclaiming its place among the leaders of the digital media world.In a story posted at midnight Eastern time, Huffington wrote that the new media group is expected to have a reach of 117 million Americans and 270 million people worldwide.In addition to bringing together the HuffPo, Engadget, and TechCrunch, the move will also add other AOL properties including PopEater, Mapquest, Moviefone, and others. All told, the idea is clearly that the group will offer content aimed at the widest-possible range of readers: politics junkies, techies, housewives,car nuts, movie freaks, and more. By doing so, it will be well-positioned to take on the other leaders in the mainstream online media space, such as Gawker Media. After becoming one of the largest players in the media world in the 1990s and then falling hard, a staggering roller coaster ride that crashed after its early 2000 ill-fated 12-figure purchase of Time Warner, AOL has been trying of late to resurrect its brand. In September, it purchased Michael Arrington's well-regarded and popular TechCrunch, and now, by buying the HuffPo and its claimed 25 million unique monthly visitors, AOL is stating loud and clear that it is back and demanding to be taken seriously.The Huffington Post is one of the most-read online properties, and it is seen as a leader in politics, entertainment, women's issues, and much more. TechCrunch is a leader in tech business news, and Engadget is one of the most successful gadget blogs in the world. Now, AOL controls all three.Though HuffPo has a sterling reputation among readers and a popular, high-profile figurehead in Arianna Huffington, it does not come without controversy. In its February issue, &quot;Vanity Fair&quot; magazine reported on a lawsuit filed by two Democratic Party insiders who claim they were uncompensated and unrecognized co-founders of the hit blog. In the article, Huffington refused to comment, but in court papers was said to have denied the merits of the suit.In a statement late tonight, AOL and Huffington said she will become president and editor-in-chief of The Huffington Post Media Group. The deal is expected to become final late in the first quarter or early in the second quarter of 2011, the companies said.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[One Kings Lane: How social features make e-commerce hot again]]></title>
<link>http://www.haaze.com/story.php?title=one-kings-lane-how-social-features-make-e-commerce-hot-again</link>
<comments>http://www.haaze.com/story.php?title=one-kings-lane-how-social-features-make-e-commerce-hot-again</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>PlaummaLomy</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=one-kings-lane-how-social-features-make-e-commerce-hot-again</guid>
<description><![CDATA[One Kings Lane chief executive Doug Mack took to the DEMO stage to try to explain the social commerce boom.Private-sale startups like One Kings Lane and group-buying companies like Groupon are hot right now. Macka4a4s company, which focuses on home decor, recently raised a $23 million round of funding from Kleiner Perkins Caufield &amp;038' Byers (which has made a big push into social networking in the last few months) and Greylock Partners (the firm whose social investments include LinkedIn and Airbnb). Mack, who was interviewed today by VentureBeata4a4s Owen Thomas at the DEMO conference that wea4a4re coproducing, pointed to the investment as a sign that this isna4a4t just a fad: a4AThe thesis is that social commerce is transformative.a4Thata4a4s because adding social features fundamentally changes the shopping experience, he said. For example, it functions as a4Apurchase validation,a4 so that shoppers feel more comfortable buying a product without seeing it in-person. So if someone spots a product that theya4a4re not familiar with, they can tell whether it&amp;'s a good deal by looking at social signals like whether lots of people are purchasing the item or putting it on-hold.Those social signals can come from strangers, but theya4a4re even more powerful when they come from friends or experts. Mack reminded Owen of his article about Yardsellr, where he described buying a sweater for his dog Ramona. Before making the purchase, Owen posted a photo of the sweater on Facebook and got positive feedback from his friends.Integration with social networks not only improves the shopping experience, it also helps these services grow more quickly. More than half of One Kings Lanea4a4s members were brought to the site by the recommendation of another member, Mack said &amp;8212' which is a much cheaper way to get new users than traditional advertising.One of the main results of this trend is a big shift in whoa4a4s doing the online shopping. The first wave of e-commerce was dominated by men who wanted to buy a product as quickly as possible, because it was more convenient than going to the store. This wave includes more women who see online shopping as a fun and social experience, Mack said.Add all that together, and he predicted that social e-commerce startups shouldna4a4t have much trouble raising money, since investors are a4Aclamberinga4 to get into the market.a4AContinue to break your pick on the rock, because it&amp;'s going to be worth it,a4 he said.[Photo by Stephen Brashear/New Media Synergy]Next Story: DEMO: mSignia identifies mobile users for cloud services Previous Story: On the GreenBeat: Warren Buffet, wind king 1366 raises $28M' Soliant suspends operationsPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: DEMO, DEMO Spring 2011, e commerce, group buying, social commerce, social shoppingCompanies: One Kings LanePeople: Doug Mack, Owen Thomas          Tags: DEMO, DEMO Spring 2011, e commerce, group buying, social commerce, social shoppingCompanies: One Kings LanePeople: Doug Mack, Owen ThomasAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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