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<title>Haaze.com / abresmon5 / Published News</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[Maxymiser to Optimizely: A/B testing&'s a thing of the past]]></title>
<link>http://www.haaze.com/story.php?title=maxymiser-to-optimizely-ab-testingrsquos-a-thing-of-the-past</link>
<comments>http://www.haaze.com/story.php?title=maxymiser-to-optimizely-ab-testingrsquos-a-thing-of-the-past</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>abresmon5</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=maxymiser-to-optimizely-ab-testingrsquos-a-thing-of-the-past</guid>
<description><![CDATA[Most web-based startups go through testing to make sure their sites appeal to their target audience.Website testing services like Optimizely usually test out several different versions of a Web page with live users and measure the effect each version has on usersa4a4 actions &amp;8212' a process called A/B testing.But Optimizely competitor Maxymiser says A/B testing alone is outdated. Maxymiser, whose clients include Sony, HarperCollins, Hewlett-Packard,  Lufthansa and Virgin Mobile, says despite a recent $1.2 million all-angel round of funding for its competitor, the future for &amp;''smart websites&amp;'' now lies in &amp;''multivariate&amp;'' testing &amp;8212' and it&amp;'s likely to stay that way.Maxymiser president and co-founder Mark Simpson told Venture Beat that  advanced, segmentation/behavioral targeting and  website personalization a4Aare where the big brand players are now.&amp;''Requests for comment from Optimizely were not immediately returned.Maxymiser, which is currently one of the top three website optimizer providers in Europe, says it recently saw a $350,000 in additional revenue for Virgin Games, owned by Virgin, in a single small test.So what does that sort of success with multiple testing methods mean to the future of A/B testing aloneSimpson predicts the entire online marketing industry will soon move in  that direction a4&quot; although new startups too often grab at any testing  model they can find, he says.&amp;''The are a lot of small companies jumping on the testing bandwagon,&amp;'' says Simpson.&amp;''However, most are not doing it properly or thinking it through, and it results in an incomplete solution for what todaya4a4s market needs.&amp;''The London-based company competes in a rapidly crowding arena of companies, including the aforementioned Optimizely, Unbounce.com and Google&amp;'sWebsite Optimizer,  all of which are trying to help brands figure out how best to test and  build their websites to keep consumers engaged and spending.Next Story: Vudu and Walmart launch Twilight Eclipse movie cross-promotion Previous Story: News Corpa4a4s Jon Miller: I cana4a4t confirm our iPad newspaper, but ita4a4s coming in Q1PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: marketing, Social Media, website optimizingCompanies: HarperCollins, hewlettpackard, lufthansa, maximiser, optimizely, Sony, Virgin MobilePeople: mark simpson          Tags: marketing, Social Media, website optimizingCompanies: HarperCollins, hewlettpackard, lufthansa, maximiser, optimizely, Sony, Virgin MobilePeople: mark simpsonRiley McDermid is a contributing reporter to VentureBeat. She was previously the online editor at institutional investing and trading forum Markets Media, which she joined in 2008 from Dow Jones/MarketWatch in New York. Her work has appeared in the The New York Times, the Associated Press, Portfolio Magazine, The Wall Street Journal, and Barrona4a4s. She has won awards from the American Society of Business Publishers and Editors, the Magazine Association of the Southeast, the Mississippi Press Association and the Atlanta Press Club, and was a finalist for the Pacemaker Prize for excellence in news reporting.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Nook Color SDK Released, Go Get Your Develop&nbsp'On]]></title>
<link>http://www.haaze.com/story.php?title=nook-color-sdk-released-go-get-your-developnbspon</link>
<comments>http://www.haaze.com/story.php?title=nook-color-sdk-released-go-get-your-developnbspon</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>abresmon5</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=nook-color-sdk-released-go-get-your-developnbspon</guid>
<description><![CDATA[The Nook Color is starting to make minor waves (in spite of my prejudice) as it&amp;'s really quite a lot of machine for $250. And now the SDK has been opened up, which should allow the usual suspects to adapt their existing Android apps to the Nook&amp;'s hardware.It&amp;'s not like the Nook Color is some undiscovered country, though, filled with exotic future tech. It&amp;'s just a mid-range tablet with a nice shell and some custom stacks. And it&amp;'s already been hacked to pieces.An &amp;''unofficial SDK&amp;'' has been available for weeks, of course, in the form of many leisure hackers interested in the hardware (the latest developments are helpfully summarized here and of course on NookDevs). Once you sift the unique Barnes &amp;amp' Noble files and functionality from the basic Android 2.1 stuff, there&amp;'s only so much prodding that needs to be done before you can accurately document every file, hook, button, and custom action.The specs include a mention of hardware scaling from 848&amp;215'480 to 1024&amp;215'600, a minor and non-aspect-matched stretch that can&amp;'t be good for readability' this was likely planned as a shortcut for developers who didn&amp;'t want to actually redo their pixel counts, menu images, and so on. It also suggests that limited access to &amp;''normal&amp;'' apps is in the works, or that a few already populate the B&amp;amp'N store. You&amp;'d probably be able to tell because of a less-clear look to some of the text and images.I don&amp;'t really expect too many consumers (though B&amp;amp'N is hoping to sell a million of these guys, according to manufacturing reports) to want to &amp;''jailbreak&amp;'' this device, though, since it&amp;'s really being promoted and bought primarily as an e-reader, which was really my objection to it in the first place. I&amp;'m more interested in whether hackers will get it to run 2.3 or 3.0, which supposedly have better resolution support' a $250 Android 2.3 tablet with the option of special e-reading capability would be a solid buy.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[A channel change: Will Apple start selling televisions]]></title>
<link>http://www.haaze.com/story.php?title=a-channel-change-will-apple-start-selling-televisions</link>
<comments>http://www.haaze.com/story.php?title=a-channel-change-will-apple-start-selling-televisions</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>abresmon5</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=a-channel-change-will-apple-start-selling-televisions</guid>
<description><![CDATA[Apple has had modest success with its Apple TV set-top box for streaming movies and music into homes. But the company might be exploring getting into the business of selling televisions.If Apple does it right, it could disrupt yet another category of consumer electronics, in addition to the smartphone and tablet categories where it has succeeded beyond its wildest hopes.But we&amp;'re getting ahead of ourselves here. The Cupertino, Calif.-based company recently posted a job listing on its web site for an AC/DC power supply design engineer.The engineer will work &amp;''on the forefront of new power management designs and technologies &amp;8230' for Apple&amp;'s next generation Macintosh platforms spanning from notebook computers, desktop computers, servers, standalone displays and TV.&amp;''It&amp;'s going to need a lot more than one engineer to design the company&amp;'s own TVs. But the topic has been one of speculation since Steve Jobs, chief executive of Apple, said at a conference that it makes more sense to embed a product like Apple TV into a television than to try to sell a set-top box. Apple has launched its second-generation Apple TV set-top box for $99. It competes with other boxes such as the Boxee Box, Roku, the PlayStation 3 and the Xbox 360.The TV business also has fierce competition, from Sony to Samsung. Computer makers such as Hewlett-Packard and Dell have tried to enter the TV business, to no avail.It could be very difficult to enter the TV business at such a late stage, since TVs are already going through great changes, with manufacturers shipping 3D TVs and internet-connected TVs. The best time to enter a market is before the disruptions take place, as Apple did with smartphones and tablets.If Apple has any advantages, it might be in trying to get apps to run on a big screen, as I have written before. Apple has more than 330,000 apps in the App Store. If it got apps to run on the TV, it could offer lots of free or 99 cent apps. That would disrupt traditional TV content, such as $60 video games.How Apple enters the business also makes a difference. If it wants to make apps run on the TV, it will likely have to beef up the memory, processing power, and media storage capabilities of a TV. But it can&amp;'t jack up the price to crazy levels, considering the fierce price competition in the TV market.One approach to bypass those extra costs is to use a server-based technology such as OnLive, which can stream high-quality games to a TV screen. OnLive announced at the Consumer Electronics Show that it will stream games to TVs made by Vizio. While that requires a fast broadband connection, it does not require extra hardware in a TV. The advantage of server-based apps on the TV is that the TV doesn&amp;'t have to be upgraded over time to handle beefier apps.Next Story: Engadget editor quits, slams the new a4AAOL waya4 Previous Story: Adify founder raises $8M for new startup Dynamic SignalPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Apple TV, televisionCompanies: Apple, OnLive, Samsung, Sony, VizioPeople: Steve Jobs          Tags: Apple TV, televisionCompanies: Apple, OnLive, Samsung, Sony, VizioPeople: Steve JobsDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Source: LegalZoom in early preparation stage to go public]]></title>
<link>http://www.haaze.com/story.php?title=source-legalzoom-in-early-preparation-stage-to-go-public</link>
<comments>http://www.haaze.com/story.php?title=source-legalzoom-in-early-preparation-stage-to-go-public</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>abresmon5</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=source-legalzoom-in-early-preparation-stage-to-go-public</guid>
<description><![CDATA[Online legal document host LegalZoom is in the early stages of preparing to file for an initial public offering, a source told VentureBeat today.The companyhasn&amp;'t filed any documents that indicate it will go public with the Securities and Exchange Commission. The process begins when a company files a Form S-1, which includes its most recent financial details and how much money the company is looking to raise. So the actual initial public offering might not happen for several months.LegalZoom is an online service that helps people find and fill out legal documents. That can include documents to create a last will and testament, filing to incorporate a business, trademarking a name or title or filing for a divorce. The documents can range anywhere from $100 to $400, according to the company&amp;'s website.LegalZoom is not an actual law firm a4&quot; they just supply the documents. That means the site won&amp;'t offer any kind of legal advice for those seeking it out.It&amp;'s a private company, which means it does not disclose its financial information. But the company did get in a spat with the city of Los Angeles over how much they would have to pay in taxes around this time last year. The company ended up deciding to relocate its offices from Hollywood to Glendale.The Los Angeles, Calif.-based company was founded in 2001 and has more than 500 employees. LegalZoom raised $2 million in what looks like an early seed funding round and about $46 million in an institutional funding round that included Polaris Venture Partners and Kayne Anderson Private Investors.Previous Story: Cooliris shows off its cool 3D ads for the iPad (video)PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Documents, legal documentsCompanies: LegalZoom          Tags: Documents, legal documentsCompanies: LegalZoomMatthew Lynley is VentureBeat's enterprise writer. He graduated from the University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francisco, California. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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