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<title>Haaze.com / bxikamilia / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Fri, 25 Feb 2011 08:10:44 +0000</pubDate>
<language>en</language>
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<title><![CDATA[Bulletstorm: The pinball shooter]]></title>
<link>http://www.haaze.com/story.php?title=bulletstorm-the-pinball-shooter</link>
<comments>http://www.haaze.com/story.php?title=bulletstorm-the-pinball-shooter</comments>
<pubDate>Fri, 25 Feb 2011 08:10:44 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=bulletstorm-the-pinball-shooter</guid>
<description><![CDATA[<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Cloud governance is about more than security]]></title>
<link>http://www.haaze.com/story.php?title=cloud-governance-is-about-more-than-security</link>
<comments>http://www.haaze.com/story.php?title=cloud-governance-is-about-more-than-security</comments>
<pubDate>Wed, 09 Feb 2011 08:10:22 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=cloud-governance-is-about-more-than-security</guid>
<description><![CDATA[commentaryCloud computing needs governance. Which is to say that cloud computing needs processes, policies, and procedures. In a way, this is no different from IT more broadly. But virtualization, dynamically moving workloads, and an increased reliance on third parties for many types of IT functions mean that well thought-out and documented processes, policies, and procedures tend to be more important in cloud computing than with a more static and manual environment.This has been driven home to me in the course of speaking at lots of cloud-related events over the past few months and appearing on panels such as the one at HMG Strategy's CIO Summit of America in New York last week.Governance for cloud computing is a big topic that I'll be exploring in stages over the next few months. I'm going to get started today with two basic points.Security procedures and technology are part of governance, but governance is a broader concept.Legal and regulatory procedures, transparency, service levels, indemnification, notification, and portability are all part of this bigger picture, especially as the discussion widens to include public cloud infrastructure providers and software-as-a-service vendors. It's all about mitigating risk associated with suppliers (whether supplying software for on-premise IT or supplying infrastructure in a public cloud).Although keeping the bad guys out is important, IT governance is a much broader concept.(Credit:Steven Taschuk (via flickr/cc))Consistency and portability are two of the most important pillars supporting well-governed cloud architectures whether on-premise, public, or a hybrid architecture. These concepts are closely related but they're not the same thing.Consistency refers to having a consistent runtime environment (such as an operating system or middleware) in different clouds, private and public. The same application should be able to run in both places. For starters, this means that you can take a given Linux, Java, PHP, or whatever application and the target environment(s) will have the supporting software and hardware infrastructure that allows that application to run in the same way in all these places. The bottom line is that the user of that application should not be able to tell where it is running. (Of course, the IT operations people need to know where workloads are running as well as specifying upfront where different workloads are allowed to run.)One of the ways that consistency breaks down is that public clouds encourage ad hoc development that doesn't necessarily comply with an organization's standards for applications run on-premise. This may be fine for prototyping or other work that is throwaway by design. However, it's far too easy for prototypes to evolve into something more--as often happened in the case of early visual programming languages--and the result is applications that either have to be rewritten or that may have support, reliability, or scalability issues down the road. Just because developers find that a given public cloud environment offers the cheapest and easiest path to write and test an application doesn't mean total application life cycle costs will be lower. Public cloud-based development will happen though, so the best strategy is to recognize this inevitability and channel it in a way that fits within organizational standards.Consistency goes beyond just technical factors though. Consistency between on-premise and public cloud environments also requires that the full runtime--including the applications running on it--be supported and certified by the same ISVs and others when running in the cloud or in the cloud, a commitment that is as much about business relationships as technical ones.Portability takes multiple forms. Portable computing creates scalable private clouds that can be federated to a public cloud provider under a unified management framework. Portable applications mean that developers can write once and deploy anywhere, thereby preserving their strategic flexibility and keeping their options open while lowering maintenance and support costs Portable services simplify development and operations by eliminating the need to re-implement frequently needed functions in private clouds and enable the movement of data and application features across clouds. Portable programming models let existing applications be brought over to cloud environments or evolved incrementally.And, as with consistency, there are aspects of portability that aren't primarily technical--such as whether software subscriptions and licenses can be transferred from one location to another. Consistent support and maintenance environments are also essential elements.Organizations will use public cloud providers in various forms. The goal should be to govern that use, not block it.If some of what I wrote above seems to focus on the potential downsides of using public cloud resources, that isn't my intention. The benefits offered by public cloud infrastructures operated by companies like Amazon and software-as-a-service offered by someone like Salesforce.com are well documented. In the case of infrastructure, they allow rapid experimentation and expansion. Hosted applications can often be brought online more quickly than conventional on-premise software and thereby start delivering business value faster.And the reality is that cloud computing in some form will happen throughout all organizations whether it's the evaluation and adoption of a new CRM platform through a formal IT process, the ad hoc use of public cloud infrastructure by developers, or the &quot;bursting&quot; of an on-premise cloud to a public cloud to gain temporary capacity. Especially given the importance of properly securing data and minimizing lock-in to specific third-party provider, it's critical to bring cloud computing activity that involves corporate data or production applications under a common governance umbrella.But, for the vast majority of organizations, simply forbidding the use of public cloud resources and applications is a poor strategy. For one thing, it cuts the organization off from the benefits of using those third-party providers. For another, that approach is unlikely to work. Shadow IT, which is to say unofficial use of personal mobile devices and free or inexpensive Web-based services of all sorts, happens.So better to acknowledge that reality and, to the degree possible, make it an explicit part of overall IT governance. An IT organization might, for example, freely allow personal devices to access corporate e-mail but put in place mechanisms such as tokens that add a layer of security to that access. A final point worth making here is that, as one CIO told me, perhaps the most important process is to involve users in formulating the policies rather than creating an IT vs. everyone else dynamic.Cloud computing isn't &quot;risky&quot; any more than IT more broadly is risky. Rather, like all IT activities, cloud computing projects should be undertaken in a way that both mitigates risk and that considers those projects in the context of IT as a whole while taking into account the ultimate objective: to support the business in a way that balances costs with benefits.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Rumor: Blizzard leak reveals 5-year product plan]]></title>
<link>http://www.haaze.com/story.php?title=rumor-blizzard-leak-reveals-5-year-product-plan</link>
<comments>http://www.haaze.com/story.php?title=rumor-blizzard-leak-reveals-5-year-product-plan</comments>
<pubDate>Tue, 07 Dec 2010 08:10:35 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=rumor-blizzard-leak-reveals-5-year-product-plan</guid>
<description><![CDATA[Video game giant Blizzard could be releasing Diablo 3 and a version of Starcraft 2 called &quot;Phoenix&quot; next year, if rumors about leaks of the company's five-year product road map are true.First reported last week by MMOGameSite.com, the word seems to be that the leak, if it happened, could be tied to the recent and abrupt resignation of Blizzard China's general manager. Blizzard told CNET that it would not comment on the rumors and that it is focused on the release today of the latest version, known as Cataclysm, of its megahit World of Warcraft.Although no one has gotten a confirmation about the leak, there seems to be widespread agreement that the purported Blizzard product road map is realistic. Of course, even if it is real, any number of normal business circumstances could derail it during the five-year period.Either way, the purported road map indicates that Blizzard plans on releasing Diablo 3 and Starcraft 2 Phoenix, as well as a separate Starcraft 2 expansion in 2011' a major World of Warcraft expansion--and a World of Warcraft movie--in 2012' and in 2013, a second Starcraft 2 expansion, a Diablo 3 expansion, the fifth major WoW expansion, and an entirely new project, known as &quot;Titan.&quot; Finally, the road map predicts a second Diablo 3 expansion for 2014.According to MMOGameSite.com, the leak took place on November 29, and shortly thereafter, Blizzard China's general manager, Ye Weilun, was said to have been fired, or at least to have resigned. However, the Marbridge Daily reported that some Blizzard sources have suggested that Weilun's departure was long in the works and was unrelated to any data leak.At the same time, MMOGameSite.com also reported that &quot;leaked internal confidential documents...contain details of Blizzard Games' subscribers, revenue, advertising budgets, and media plans.&quot;In situations like this, of course, it's always difficult to know how much stock to put in rumors. But there seems to be fairly widespread agreement that the information seems plausible, given the level of detail about the various products and the time frames for each potential release, and given the recent staffing changes at Blizzard China. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[U.S. to speed up offshore wind efforts]]></title>
<link>http://www.haaze.com/story.php?title=u-s--to-speed-up-offshore-wind-efforts</link>
<comments>http://www.haaze.com/story.php?title=u-s--to-speed-up-offshore-wind-efforts</comments>
<pubDate>Wed, 24 Nov 2010 08:10:44 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=u-s--to-speed-up-offshore-wind-efforts</guid>
<description><![CDATA[The Obama administration yesterday unveiled plans to begin issuing new offshore wind energy leases as soon as next year under an accelerated approval process.The U.S. Interior Department said it will work to identify high-priority areas off the Atlantic coast for offshore wind energy development, as well as revise regulations to simplify the leasing process as part of its new initiative.&quot;To fully harness the economic and energy benefits of our nation's vast Atlantic wind potential we need to implement a smart permitting process that is efficient, thorough, and unburdened by needless red tape,&quot; Interior Secretary Ken Salazar said in a statement.The department said it will also move &quot;aggressively&quot; to process applications to build offshore transmission lines to bring power from the wind farms onshore.The push to promote offshore wind power may provide a boost to a proposed $5 billion offshore transmission project backed by Google and its partners.Last month Cape Wind received the nation's first lease for a major offshore wind farm, but the approval came after nearly a decade of regulatory hurdles for the $1 billion project.To speed up development, the department will designate so-called Wind Energy Areas off the coasts of states including Delaware, Virginia, and Rhode Island in the next 60 days.The department will begin preparing environmental assessments of the offshore tracts in January.Barring any findings of major environmental impacts, the department would start offering leases in the areas by the end of 2011 or early 2012.The American Wind Energy Association applauded the department's expedited leasing process.&quot;Efforts to rationalize the multistep permitting process for offshore wind projects are essential for Eastern states to be able to take advantage of this excellent resource,&quot; AWEA chief executive Denise Bode said in a statement.Story Copyright (c) 2010 Reuters Limited. All rights reserved.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Scannable PetHub ID tags give Rover a URL]]></title>
<link>http://www.haaze.com/story.php?title=scannable-pethub-id-tags-give-rover-a-url</link>
<comments>http://www.haaze.com/story.php?title=scannable-pethub-id-tags-give-rover-a-url</comments>
<pubDate>Thu, 18 Nov 2010 08:10:34 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Social</category>
<guid>http://www.haaze.com/story.php?title=scannable-pethub-id-tags-give-rover-a-url</guid>
<description><![CDATA[In case a name and phone number on Fido's dog tag aren't enough to bring him home from his wanderings, a new tag from online pet community PetHub includes a Fido-centric URL that is scannable by smartphone.(Credit:PetHub) One side of the laser-etched tag displays a human-readable Web link to information on your pet. The other shows a two-dimensional QR bar code that can be scanned by anyiPhone or Android phone with the free code-scanning software NeoReader installed.  When scanned, the code automatically navigates a browser to PetHub to display an animal's information.  By default, PetHub shows only the name and photo of a pet, but you can add any information you want (the name of your pet's doggie day care, vet, necessary medications, or details on his love for expensive leather shoes).  Other digital dog tags also lean on technology to get pets home, of course. The dime-size KoogaPet can store information transferred from the computer through its USB connection. The Pet Tag Flasher flashes four red LEDs to help identify a pet's whereabouts in a crowd.  One cool feature of the PetHub Link ID tags is that if your furry friend gets lost, you can immediately log in to your PetHub account to modify the information displayed when the link on the tag comes up. This could come in handy, for example, if you're out of town and entrusting your animal to a pet sitter.  To be sure, it would be easy enough to create a Web site for Sparkles and have the URL printed on a tag, but it's nice that PetHub makes the whole process easier. The company is careful to emphasize that its ID tags aren't meant to replace microchips safely implanted under a pet's skin. But there are advantages here.  During the company's beta test, it's giving away 1,000 PetHub Link ID tags for free, along with free data storage. Once the beta ends in February, PetHub plans to charge a nominal fee for any new tags ordered, while data storage will remain gratis. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[*AD HERE* TripAdvisor: Plan *AD HERE* Your Vacation *AD HERE* Here *AD HERE*&nbsp'Please]]></title>
<link>http://www.haaze.com/story.php?title=ad-here-tripadvisor-plan-ad-here-your-vacation-ad-here-here-ad-herenbspplease</link>
<comments>http://www.haaze.com/story.php?title=ad-here-tripadvisor-plan-ad-here-your-vacation-ad-here-here-ad-herenbspplease</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=ad-here-tripadvisor-plan-ad-here-your-vacation-ad-here-here-ad-herenbspplease</guid>
<description><![CDATA[So, LeWeb &amp;'10 is coming up. Let&amp;'s say you&amp;'re looking for some good ideas of where to stay and what to do in Paris while you&amp;'re there. Where are you most likely to turn on the web Google. A search for &amp;''paris vacation&amp;'' yields TripAdvisor as the top result. You click on that link.Oh. My. God.You&amp;'re greeted at the top by a banner ad. Below that, you get 10 sponsored links. To the right of that, affiliate links. Below that, hundreds more affiliate links. And more banner ads. There is not a single piece of actual content on this page. It&amp;'s one giant ad. And there are 76 pages of this.Vomit.This is basically the state of trying to do research online for travel. It&amp;'s one giant SEO&amp;nbsp'play which drives the winner a ton of traffic that they then monetize the hell out of with ads and affiliate links. It&amp;'s more or less then worst experience in the world for an end user.You&amp;'re doing research on a vacation, you want to see big, beautiful pictures of the place, some reviews,&amp;nbsp'recommendations&amp;nbsp'from people you trust. Instead you get hundreds of links that are bought and paid for. It almost seems like a joke.Google search results for hundreds of cities around the world are no better. Maybe this is exactly why we do need something like Blekko. Maybe we need humans, who can&amp;'t be gamed, helping with results. And if they are being gamed, we need transparency to see how and why and by whom. I don&amp;'t know. All I know is that this current system is really broken.And shame on TripAdvisor for putting such garbage out there. It&amp;'s enough to make you want to go to a travel agent.Did you get this far Impressive.CrunchBase InformationTripAdvisorGoogleInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Congrats, Self-Righteous Internet Mob. You Killed a&nbsp'Magazine.]]></title>
<link>http://www.haaze.com/story.php?title=congrats-self-righteous-internet-mob--you-killed-anbspmagazine-</link>
<comments>http://www.haaze.com/story.php?title=congrats-self-righteous-internet-mob--you-killed-anbspmagazine-</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=congrats-self-righteous-internet-mob--you-killed-anbspmagazine-</guid>
<description><![CDATA[If you are one of many who has spread the Twitter flames, signed an onlinea4spetitiona4sor joined a Facebook group to hate on Cooks Source, congratulations. You proved the power of the Internet mob. In a post today, Judith Griggs apologizes (again) and tells everyone that this scandal and the harassing of advertisers has most likely killed the magazine.If you are one of the few Web-heads who has no clue what I&amp;'m talking about, here&amp;'s the gist: An editor of an obscure food-related publication reprinted an article from a journalism student without permission, editing it first. When the student, Monica, reached out to the editor, Griggs wrote back a sarcastic email saying that she helped the poorly written article with her edit and that it was Cooks Source that should be compensated. Monica went public and a mob ensued that included even Drunk Hulk weighing in. As she should, as a writer trying to earn a living who had her work stolen and had a beyond inappropriate response to a private complaint about it.Was Griggs a total jerk who deserved to be called out Yes.a4sPlagiarisma4sis obviously never OK and when called on it, even if you&amp;'ve had a bad day, you don&amp;'t ask for money. It was just mind-bogglingly stupid.Is she as great of a copy editor as she claimed Not judging by the typos in the above blog post.Was Cooks Source likely going to go out of business anyway if this is emblematic of how it acts and it was tipped into insolvency so quickly Maybe.Did she deserve to have the Internet destroy her business over&amp;8211' from what most of us know&amp;8211' was one series of mistakes No.The honest reality is two people know exactly what happened and the rest of us are going by second hand accounts. If we let anonymous mobs have this much power, the world &amp;8212' the real, flesh-and-blood human one, not the virtual one of Tweets, blog posts, comments and LiveJournal feeds&amp;8211' is going to get worse, not better.Mobs are a part of reality on the Internet, so this isn&amp;'t a post meant to exhort people to think before they flame someone, or imagine how they would feel getting ugly hate mail and death threats. Being the subject of several Internet mobs myself, I know how horrible it is. Many of us at TechCrunch do.But guess what Most mobs don&amp;'t actually cause people to lose jobs and businesses to be run under. (I mean, read the TechCrunch comments on any given post for evidence of that. And that&amp;'s after heavy moderation.) Most people are smart enough to realize anonymous mobs are mostly made up of cowards, haters and people miserable with their own lives looking for a bandwagon.But click through and read that post by Griggs. If you don&amp;'t experience an ounce of empathy there&amp;'s something wrong with you. I admit I thought it was outrageous and in my head high-fived Monica for publishing the whole thing. (I still do actually.) But the difference is I didn&amp;'t send Griggs personal hate mail and I didn&amp;'t actively try to run Cooks Source out of business. Reading Griggs post affected me, because she&amp;'s a human being who made a series of really bad mistakes. Assuming Cooks Source did have some merit as a publication, shame on advertisers for being that cowed by a &amp;''scandal&amp;'' everyone will forget about as soon as the next scandal shows up.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[The TechCrunch Guide to the Web 2.0&nbsp'Summit]]></title>
<link>http://www.haaze.com/story.php?title=the-techcrunch-guide-to-the-web-2-0nbspsummit</link>
<comments>http://www.haaze.com/story.php?title=the-techcrunch-guide-to-the-web-2-0nbspsummit</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=the-techcrunch-guide-to-the-web-2-0nbspsummit</guid>
<description><![CDATA[The seventh annual Web 2.0 Summit wrapped up yesterday after an exciting week of panels, interviews, and discussions at the Palace Hotel in San Francisco. The star-spangled lineup for this year&amp;'s events included Facebook CEO Mark Zuckerberg, Google CEO Eric Schmidt, Federal Communications Commission Chairman Julius Genachowski, and big-ticket investors like John Doerr and Fred Wilson.For Web 2.0&amp;8242's theme this year, conference co-organizers Tim O&amp;'Reilly and John Battelle chose &amp;''points of control,&amp;'' explaining, &amp;''Fifteen years and two recessions into the commercial Internet, it&amp;'s clear that our industry has moved into a competitive phasea4&quot;a &amp;8216'middlegame&amp;' in the battle to dominate the Internet Economy. At this year&amp;'s Web 2.0 Summit, we&amp;'re focusing on these shifting points of controla4&quot;strategic chokepoints on an increasingly crowded board.&amp;''According to the event&amp;'s symbolic map above, territorial rivalries have begun to manifest in the technology world &amp;8212' as have areas of conflict. A conversation between New York Magazinea4a4s John Heilemann and VC big wigs John Doerr (Kleiner Perkins) and Fred Wilson (Union Square Ventures) exemplified this, as the group argued over meaty, contentious issues like whether the tech industry is in a bubble or boom cycle, innovation on the East Coast versus the West Coast, the state of investing and more. TechCrunch writer MG Siegler found it to be one of the highlights of this year&amp;'s event' check out his coveragea4shere.Mark Zuckerberg spoke about Facebook&amp;'s new mail client, known as &amp;''Facebook Messages,&amp;'' which the company hopes will reflect the transition to &amp;''Next Generation Messaging,&amp;'' as younger generations move away from using email. He also spoke about Facebook&amp;'s recent conflicts with Google, its proposed role as an &amp;''enabler&amp;'' of innovation among small start-ups hoping to disrupt traditional verticals, and, perhaps most interestingly, discussed why focusing on &amp;''points of control&amp;'' overlooks the most critical territory in the industry&amp;'s landscape &amp;8212' its &amp;''uncharted&amp;'' waters. Watch the video and read Alexia Tsotsis&amp;'s take here and Jason Kincaid&amp;'s in-depth review here.Other points of interest include Twitter Founder Evan Williams&amp;' discussion of the company&amp;'s complicated relationship with Facebook and how Twitter has been secretly assigning each of its individual usersa4sa &amp;''reputation score.&amp;'' Eric Schmidt also showed off a &amp;''Nexus S&amp;'' and said that we might expect the arrival of Gingerbread in the &amp;''next few weeks.&amp;'' Just in time for Christmas Peep Devin Coldewey&amp;'s analysis here.For more in-depth TechCrunch coverage, check out our complete list of posts below:Wilson Vs. Doerr. Android Vs. iPhone. Facebook Vs. The Web (VIDEO) by MG SieglerTwitter Has A (Secret) Reputation Score For Every User by Alexia TsotsisTwittera4a4s Williams On Facebook Relationship: Wea4a4re Talking To Them Often by MG SieglerHastings On Hulu: If They Become A Competitor, Thata4a4s Probably Healthy by MG SieglerFrank Quattrone: a4AIta4a4s A Lot Easier To Go Public Than To Be Publica4 by Alexia TsotsisLinkedIn CEO On Why We Need More Than Facebook: Keg Stands by MG SieglerLinkedIn Is Now At 85 Million Members, Adding A Member A Second by Alexia TsotsisFCC Head: The Google/Verizon Net Neutrality Proposal Slowed Us Down by MG SieglerBack Of The Phone: Instagram, Picplz, Path Vs. Front: DailyBooth by MG SieglerBartz Has The a4AWhat Is Yahooa4 Answer Down To 15 Seconds. But Ita4a4s Vague by MG SieglerBartz: Yahoo Is Serving 6 Million Different Frontpages, 18 Billion Ads A Day by MG SieglerYuri Milner On What It Takes For Digital Sky To Invest by Alexia TsotsisDST CEO Yuri Milner: Facebook Will Help Power AI In Ten Years by Jason KincaidJim Balsillie To Steve Jobs: a4AYou Dona4a4t Need An App For The Weba4 by Erick SchonfeldZappos CEO Owns Only Three Pairs Of Shoes (Not Counting Flip-Flops) by Alexia TsotsisThe Key To Happiness Is Being Yourself (TCTV) by Alexia TsotsisMicrosoft Exec: Better Buy Kinect Now If You Want It For The Holidays by Alexia TsotsisMary Meeker: Smartphones Will Surpass PC Shipments In Two Years by Erick SchonfeldMary Meeker On Ten Questions Internet Execs Should Ask And Answer by Alexia TsotsisJon Rubinstein On Steve Jobs: a4AIa4a4m Definitely Off The Christmas Lista4 by MG SieglerAdobe CEO: Flash 10.1 Adoption Exceeds Every Other Flash Player In History by MG SieglerAdobe CEO On Apple: a4ALet The Games Begina4 by MG SieglerSchmidt: Gingerbread Sooner, Chrome OS Later by Devin Coldewey420M People In China Have Internet Access, 99% Use Baidu For Search by Alexia TsotsisGoogle Exec: In 5 To 8 Years, Everyone Will Have An IPTV by MG SieglerKeith Rabois: I Was Excited About Fraud At Square by Alexia TsotsisPincus On Zynga Stats, a4ADog Activated,a4 Frontierville Same-Sex Marriages by MG SieglerSchmidt On Google TV Network Backlash: Wea4a4re Making Dumb TV Smart by Alexia TsotsisEric Schmidt: a4AIt Is A War For Talenta4 by Alexia TsotsisAndroid Gingerbread Supports NFC: Tap Your Phone To Pay by Jason KincaidInterview With Mark Zuckerberg At Web 2.0 Summit (VIDEO) by Alexia TsotsisMark Zuckerberg: Your Map Is Missing a4Uncharted Territorya4a4 by Jason KincaidFred Wilson: a4AFacebook Is Not An Unstoppable Juggernauta4 by Alexia TsotsisRon Conwaya4a4s Crystal Ball: 12 Startups On The Cusp by Jason KincaidInterview With Twittera4a4s Evan Williams At Web 2.0 Summit (VIDEO) by Alexia TsotsisJohn Battelle On Why Ita4a4s Not Web 3.0 And More (TCTV) by Alexia TsotsisWatch The Livestream Of The Web 2.0 Summit Here (Day 3) by Alexia TsotsisWatch The Livestream Of The Web 2.0 Summit Here (Day 2) by Erick Schonfeld<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Neal Stephensona4a4s digital novel The Mongoliad invades mobile]]></title>
<link>http://www.haaze.com/story.php?title=neal-stephensonâÂ€Â™s-digital-novel-the-mongoliad-invades-mobile</link>
<comments>http://www.haaze.com/story.php?title=neal-stephensonâÂ€Â™s-digital-novel-the-mongoliad-invades-mobile</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>bxikamilia</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=neal-stephensonâÂ€Â™s-digital-novel-the-mongoliad-invades-mobile</guid>
<description><![CDATA[Startup Subutai continues to charge ahead with its digital publishing experiment The Mongoliad. The writing team, which includes popular science fiction authors Neal Stephenson (who is the companya4a4s chairman) and Greg Bear (its senior creative advisor), has now published around 15 chapters, and the company has also released applications for the iPhone and iPad.The app and website use a technology for electronic novels that Subutai calls the Personal Ubiquitous Literature Platform (PULP). At The Mongoliad&amp;'s core is an adventure novel set in the 13th century of a4Aa universe very much like ours,a4 serialized with a new chapter coming out each week. The novel will be divided into seasons like a TV show, with the first season estimated to take about a year. Around the basic text, Subutai offers additional content like maps and illustrations. And readers can participate by discussing the story on the website, as well as writing and editing entries in an encyclopedia about the setting.When The Mongoliad launched at the end of August, it was Web-only. President and chief technology officer Jeremy Bornstein said the company hadna4a4t quite managed to get the iPhone and iPad apps approved at the same time, leading to a flood of requests from readers. Subutai answered those requests with the app launch in October, and Bornstein said hea4a4s been frequently releasing updates to improve the experience. The team is also working on Kindle, Android, and Windows 7 apps &amp;8212' with Kindle probably coming first.I downloaded the iPhone app this morning. Even before you sign-up for a subscription, therea4a4s some free preview content, which you can navigate with a smooth swiping interface. (I actually prefer it to Applea4a4s standard iBooks interface.) Then with just a few clicks, you can purchase a six-month or 12-month subscription ($5.99 and $9.99, respectively) to get access to the full novel (which will eventually be released in print).Bornstein declined to provide any subscriber numbers, but he said he&amp;'s happy with the response to the subscription model. The story seems to have struck a chord with fans, with the first piece of fan art submitted three hours after the initial chapter was published, and fan-written stories showing up in the forum. (Bornstein said the app will eventually feature fan stories more prominently.) Subutai even found takers for the one-year a4Apatrona4 plan at $249.99 and a a4Alifetime patrona4 plan at $999.99.a4AIta4a4s very gratifying, because when we were deciding how to price it, there were really no models for us to follow,a4 Bornstein said.I also had a chance to talk to Bear about his involvement in the process. Ita4a4s not like writing a normal novel, because hea4a4s working with a team, but he said that team spends more time talking about the story than a4Anewfangled tech.a4 He added that ita4a4s a4Afascinatinga4 to see the digital format that hea4a4s been speculating about for decades become a reality, particularly because it enables such a high level of reader involvement.a4AWhen Frank Herbert was writing Dune, he would keep a large notebook with all the details of the universe,a4 Bear said. a4AWhat wea4a4ve got with The Mongoliad universe is almost the opposite, where the readers are building that encyclopedia for us.a4Although Bear is best-known (in my mind, at least) for classic science fiction novels like Blood Music and Eon, hea4a4s not a stranger to new media. Hea4a4s also writing a prequel trilogy of novels set in the popular Halo video game universe, starting with Halo: Cryptum in January. With an original novel (Hull Zero Three), a collaboratively written novel set in a universe that he jointly created (The Mongoliad), and a novel where hea4a4s a4Aa well-paid servant of the universe but also the fana4 (Halo) all coming out within a few months of each other, Bear said, a4AIa4a4m covering all the bases &amp;8212' it really keeps the wrinkles in my brain going.a4Subutai is based in Seattle and San Francisco and is self-funded.Next Story: Apple and others gearing up for patent wars with bids on Nortel&amp;'s 4G wireless patents Previous Story: What to watch for in cleantech in 2011: companies, IPOs and trendsPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Halo, iPad, iPhone, The MongoliadCompanies: SubutaiPeople: Greg Bear, Jeremy Bornstein, Neal Stephenson          Tags: Halo, iPad, iPhone, The MongoliadCompanies: SubutaiPeople: Greg Bear, Jeremy Bornstein, Neal StephensonAnthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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