
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Haaze.com / latering04 / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Sat, 22 Jan 2011 08:10:19 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Apple App Store reaches 10 billion downloads]]></title>
<link>http://www.haaze.com/story.php?title=apple-app-store-reaches-10-billion-downloads</link>
<comments>http://www.haaze.com/story.php?title=apple-app-store-reaches-10-billion-downloads</comments>
<pubDate>Sat, 22 Jan 2011 08:10:19 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-app-store-reaches-10-billion-downloads</guid>
<description><![CDATA[(Credit:Apple)Less than three years after its launch, the Apple App Store reached its goal of 10 billion downloads this morning.To promote the milestone, Apple promised to give away a $10,000 App Store gift card to whomever buys the 10 billionth download. Apple said the winner of the gift card was Gail Davis of Orpington, England. The store launched in July 2008 with just 500 apps and now touts the availability of more than 350,000 free and paid apps for theiPhone,iPad, andiPod Touch. Growth of the store's popularity has been swift' in its first nine months, the store hit 1 billion downloads and followed that up with 5 billion downloads in June 2010.The App Store has been such a resounding success for mobile computing that Apple's competitors have been forced to launch similar ventures. Google, Microsoft, Research In Motion, Nokia, and Samsung all offer apps through their own app storefronts.But the venture has not been without controversy. Early on, Apple's app approval process often frustrated developers, who were sometimes left in the dark about the reason an app is rejected. But Apple recently announced plans to allow developers to create applications with just about any tool they want and publish its App Store Review Guidelines.Updated at 1:05 p.m. with identity of gift card winner. <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Apple's CES absence doesn't blunt laptop presence]]></title>
<link>http://www.haaze.com/story.php?title=apples-ces-absence-doesnt-blunt-laptop-presence</link>
<comments>http://www.haaze.com/story.php?title=apples-ces-absence-doesnt-blunt-laptop-presence</comments>
<pubDate>Tue, 11 Jan 2011 08:10:12 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apples-ces-absence-doesnt-blunt-laptop-presence</guid>
<description><![CDATA[Even though Apple the company is a traditional no-show at the Consumer Electronics Show, its new MacBook Airs were there in force. And on the PC side of the ledger, plenty of attendees were packing Netbooks, too. After traversing the acres and acres of show floor space at the Las Vegas Convention Center last week for three days, I noticed a trend among attendees. In the rare pockets of open space where people actually found space to sit down, I saw the new MacBook Air again and again (the wedge design of the new 11.6-inch and 13.3-inch models is pretty easy to spot). That was surprising to me, considering the new Airs were only released in October. (And it made me feel slightly obsolete, as I was carrying around older first- and second-generation Airs in my bag.)The MacBook Air was conspicuous at CES, even if Apple the company was absent. (Credit:Apple)I would bet that among the tens of thousands of CES attendees this year, the MacBook (including the larger MacBook and MacBook Pro) was near the top as the single most popular line of laptops at the show. That's just a guess, of course, but the empirical evidence was pretty strong. That said, you can never discount the ThinkPad line, however, which is prevalent internationally and has amazing staying power, particularly among corporate types, who can still be seen with ThinkPads bearing the IBM branding. And the oft-ridiculed (as in, &quot;it's too slow!&quot;) Netbook. Any doubts I had about the popularity of Intel Atom-based Netbooks among theCES crowd were quickly laid to rest on Wednesday at the Venetian Hotel (where many meetings and events were held). There were so many people clutching Netbooks that I had to buttonhole a few to find out what they liked about the ultrasmall laptop. To a person, they said that it served its purpose: light, easy to carry around, and adequate performance for what they need to do. This trend also carried over to the Convention Center. Netbooks were easy to spot there too. And the design was also heavily promoted at the Microsoft, Intel, and Samsung booths. Which raises the question, will theiPad and othertablets really cannibalize the Netbook this year Maybe not as much as some analysts believe. Long live the built-in physical keyboard!  <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sourcefire buys Immunet for $21 million]]></title>
<link>http://www.haaze.com/story.php?title=sourcefire-buys-immunet-for-21-million</link>
<comments>http://www.haaze.com/story.php?title=sourcefire-buys-immunet-for-21-million</comments>
<pubDate>Wed, 05 Jan 2011 08:10:27 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=sourcefire-buys-immunet-for-21-million</guid>
<description><![CDATA[Network security company Sourcefire is acquiring Immunet, a cloud-based anti-malware start-up, for $21 million in cash, the companies announced today. The acquisition expands the cloud-based offerings for Sourcefire, creator of the open-source Snort intrusion detection technology. Columbia, Md.-based Sourcefire said it will not lay off any of Immunet's full-time staff, which is based in Palo Alto, Calif.  Sourcefire paid $17 million at the closing of the deal and will pay $4 million during the next 18 months dependent on product delivery milestones, the companies said in a statement. Immunet Chief Executive Oliver Friedrich co-founded SecurityFocus, which Symantec acquired in 2002, and Secure Networks, which McAfee bought in 1998.  The acquisition announcement comes on the heels of news yesterday that Dell is acquiring SecureWorks. <br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Mercedes delivers its first F-Cell]]></title>
<link>http://www.haaze.com/story.php?title=mercedes-delivers-its-first-f-cell</link>
<comments>http://www.haaze.com/story.php?title=mercedes-delivers-its-first-f-cell</comments>
<pubDate>Fri, 17 Dec 2010 08:10:52 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=mercedes-delivers-its-first-f-cell</guid>
<description><![CDATA[Mercedes delivered the first F-Cell to a Southern California customer who is leasing the compact hydrogen vehicle for $850 per month. At least the fuel is free.(Credit:Mercedes)While Nissan and GM were racing to deliver their first electric and extended range electric vehicles to customers this week, Mercedes-Benz quietly handed over the keys of an F-Cell hydrogencar to its new owner in California.Mercedes-Benz posted photos of the delivery on its Facebook page, marking the first of 70 or so hydrogen vehicles that California drivers can lease from the luxury carmaker over the next few years. The compact F-Cell uses hydrogen to power the 134-horsepower electric motor and achieves a 240-mile zero-emissions range.Drivers can lease the vehicle from Mercedes-Benz for $850 per month--a steep price for participating in a research program--but the upside is that they won't have to pay for gas. California hasn't approved the codes and standards for measuring and dispensing hydrogen, and until then the fuel is free for fuel-cell customers at public refueling stations. When the codes are finalized, California Fuel Cell Partnership spokesperson Chris White says hydrogen will initially cost about $5-6 per kilogram. The Mercedes-Benz F-Cell holds 3.7 kilograms, so a fill-up would cost about $20, but the price of hydrogen should be halved as production ramps up over the next few years.Even as production increases, demand will remain small. Mercedes plans to lease a total of 200 F-Cells, and the U.S. is expected to receive only a third of the fleet. The company is still fielding applications for the next batch of F-Cells, and prospective customers can apply on Mercedes-Benz's microsite. However, because hydrogen fueling stations are few and far between, interested parties need to live in the Los Angeles or San Francisco Bay area.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Parents to kids: No Internet for you]]></title>
<link>http://www.haaze.com/story.php?title=parents-to-kids-no-internet-for-you</link>
<comments>http://www.haaze.com/story.php?title=parents-to-kids-no-internet-for-you</comments>
<pubDate>Fri, 17 Dec 2010 08:10:06 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=parents-to-kids-no-internet-for-you</guid>
<description><![CDATA[Today's parents are trying another form of punishment for their misbehaving kids: no Internet.A new report from the folks at the USC Annenberg Center for the Digital Future found that three in five American households restrict their kids' access to TV as punishment, a figure that's been virtually the same the past 10 years.But in a sign of our digital age, restricting access to the Internet has become much more common, with 57 percent of the households surveyed employing that as a form of punishment for their kids under 18.A majority (69 percent) of the parents surveyed think their kids spend about the right amount of time on the Internet. Only 28 percent felt their kids are online too much. That contrasts with the 57 percent who felt their kids spend about the right amount of time watching TV and the 41 percent who thought their children are in front of the TV too much.But the survey also found that more parents believe their kids are spending time on the Internet at the expense of time spent in person with their friends. This complaint was voiced by 11 percent of the parents polled, compared with 7 percent who said the same thing in 2000 when the surveys first started.Many parents also feel the Internet is interfering with quality family time. Those polled said that on average, family face time has dropped to just under 18 hours a week from around 26 hours per week during the first half of the decade. Michael Gilbert, a senior fellow at the Annenberg Center, believes that online communities and social networks play a major role in the drop-off of family time. Gilbert cites other surveys conducted through the Center dating back to 2006 in which those polled said they valued their online communities as high as their real world ones.The survey was conducted this past April among almost 2,000 Americans.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Survey: 8 percent of online Americans use Twitter]]></title>
<link>http://www.haaze.com/story.php?title=survey-8-percent-of-online-americans-use-twitter</link>
<comments>http://www.haaze.com/story.php?title=survey-8-percent-of-online-americans-use-twitter</comments>
<pubDate>Thu, 09 Dec 2010 08:10:37 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=survey-8-percent-of-online-americans-use-twitter</guid>
<description><![CDATA[Twitter is now being used by 8 percent of online adults in the United States, according to a report out today from Pew Internet.Based on survey results, the study found that among the Twitter users interviewed, 24 percent check their tweets several times a day, while 12 percent check in once a day.(Credit:Pew Internet)Breaking down the demographics, adults ages 18-29 are much more likely to use Twitter than are older adults, minority users (African-Americans and Latinos) are twice as likely to use the service as are white users, and city dwellers are twice as likely to hop onto Twitter as are rural residents.Looking at the people who like to tweet, Pew found that 72 percent of them post updates about their personal lives or interests, 62 percent post updates about their work lives, 55 percent share links to news stories, and 53 percent retweet items tweeted by other people.This latest survey from Pew follows several other polls conducted between August 2008 and September 2010 in which the results were misinterpreted by several analysts and readers, according to the research firm. For the August poll, 6 percent of Internet users said they used Twitter or a similar service, while in September, 24 percent said the same thing. But some people thought those numbers represented just Twitter users when they actually covered other social networking sites, such as Facebook and MySpace.To clear up that misconception and to focus strictly on Twitter, Pew framed the question in its new survey as simply: &quot;Do you use Twitter&quot;The results were compiled by Pew from a November tracking survey that reached around 2,250 people. But two omnibus surveys run in October asking the same question also found around 8 percent of those polled use Twitter.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Amazon adds DNS service for Net addresses]]></title>
<link>http://www.haaze.com/story.php?title=amazon-adds-dns-service-for-net-addresses</link>
<comments>http://www.haaze.com/story.php?title=amazon-adds-dns-service-for-net-addresses</comments>
<pubDate>Mon, 06 Dec 2010 08:10:20 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=amazon-adds-dns-service-for-net-addresses</guid>
<description><![CDATA[(Credit:Amazon)It probably wouldn't have helped WikiLeaks' struggle to stay on the Web last week, but Amazon.com has launched a new service for companies whose Internet operations need Domain Name Service.DNS is technology that connects the Internet address that people use, such as www.flickr.com, to its numeric address, 68.142.214.24. It's that numeric Internet Protocol (IP) address that computers and network gear need to route data over the Internet. DNS functions not unlike a phone book, where you can find a phone number by looking up a person's name.Now Amazon is offering DNS for a fee as part of Amazon Web Services called Route 53. It's currently in beta testing, according to Amazon's Route 53 site:Route 53 performs two DNS functions. First, it lets you manage the IP addresses listed for your domain names in the Internet's DNS phone book. These listings are called DNS &quot;records.&quot; Second, like a directory assistance service, Route 53 answers requests to translate specific domain names into their corresponding IP addresses. These requests are called &quot;queries.&quot; The service fits into the AWS pay-as-you-go model. It costs $1 per month for each hosted zone--a set of DNS records at Amazon. On top of that, it costs 50 cents per million queries up to a billion per month, then 25 cents per million queries after during that month.DNS queries typically run about one-tenth the pace of page views for a given Web site, AWS evangelist Jeff Barr said in a blog post yesterday.DNS is a necessary element of running a Web site, as WikiLeaks illustrated last week. The controversial site was still available after Amazon stopped hosting WikiLeaks. But WikiLeaks disappeared from the Internet for a time last week when its DNS provider terminated service, not long after Amazon stopped hosting the WikiLeaks site.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Traveling This Holiday Season Send Friends A Google Maps-Inspired Greeting&nbsp'Card]]></title>
<link>http://www.haaze.com/story.php?title=traveling-this-holiday-season-send-friends-a-google-maps-inspired-greetingnbspcard</link>
<comments>http://www.haaze.com/story.php?title=traveling-this-holiday-season-send-friends-a-google-maps-inspired-greetingnbspcard</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=traveling-this-holiday-season-send-friends-a-google-maps-inspired-greetingnbspcard</guid>
<description><![CDATA[Google has just released a nifty new feature that allows you to send family and friends themed holiday greeting cards via email that include maps of a particular destination, a Street View picture or a Places marker (i.e. the Eiffel Tower).First you choose from a holiday cover, add a recipient and personal message, and you can then include directions to a location (similar to the way you would input directions on Google Maps). You can also choose from adding a Street View Image or favorite Place.  While the feature seems to be geared towards holiday greetings for now, it seems that it would make sense to launch a broader implementation of the Maps-focused email cards year round. Users could send cards with images of areas where they have visited or send an invitation with a particular address. CrunchBase InformationGoogleInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Cloudstock: Salesforce&'s Colony Of Hackers&nbsp'(TCTV)]]></title>
<link>http://www.haaze.com/story.php?title=cloudstock-salesforcersquos-colony-of-hackersnbsptctv</link>
<comments>http://www.haaze.com/story.php?title=cloudstock-salesforcersquos-colony-of-hackersnbsptctv</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=cloudstock-salesforcersquos-colony-of-hackersnbsptctv</guid>
<description><![CDATA[We spent yesterday at Salesforce&amp;'s first ever hackathon, called Cloudstock, which aimed to spur innovative uses of cloud-based APIs. Developers were given a choice of over 20 different platforms they could build off of including' Force.com, Twilio, LinkedIn, Amazon Web Services, Google, and more. Hacks ranged from an image resizing tool for Salesforce apps to an SMS-based contact manager to a mashup of LinkedIn contacts with Yahoo job listings. We even caught a Twilio-based SMS game that conference attendees played during intermission.Out of over 30 applications, judges chose five startups to highlight and here are the winners:Best in Show: Tic Tac Toe using Twilio API. Best Enterprise Application: Salesforce to eBay listing app. Best Mobile Application: Geo address book.  Created by Andrew Mager and Chris Hutchins of Simple Geo, the app allows you to search your LinkedIn and Salesforce contacts by your location. Best Commercial Application: Event reminder app Boomerang. CrunchBase InformationSalesforceInformation provided by CrunchBase<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Xpert Financial offers an SEC-approved way to sell startup shares &8212' and raise funding]]></title>
<link>http://www.haaze.com/story.php?title=xpert-financial-offers-an-sec-approved-way-to-sell-startup-shares-8212-and-raise-funding</link>
<comments>http://www.haaze.com/story.php?title=xpert-financial-offers-an-sec-approved-way-to-sell-startup-shares-8212-and-raise-funding</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=xpert-financial-offers-an-sec-approved-way-to-sell-startup-shares-8212-and-raise-funding</guid>
<description><![CDATA[UpdatedAs interest in secondary markets for shares in hot private companies like Facebook and Twitter grows (among both investors and regulators), a new startup called Xpert Financial is about to launch its own trading platform.Secondary markets allow startup shareholders (often former employees) to sell their stock in a company to outside investors. Xpert Financial says it wants to work more closely with the companies whose shares are being sold. Companies will be able to approve all of the investors who buy their shares &amp;8212' which, among other things, allows them to distribute company information to investors in a controlled way and ensures that they keep the number of shareholders under 500 (companies that cross that threshold are required to disclose more information publicly).Beyond selling already-distributed shares, Xpert says companies can use its service to sell primary shares &amp;8212' in other words, they could use the site to raise funding.Xpert says it has received approval from the Securities and Exchange Commission (SEC) to become what it calls a4Athe first alternative trading system for private company securitiesa4. And ita4a4s a registered broker dealer with the Financial Industry Regulatory Authority. The SEC is reportedly starting an inquiry into secondary markets, although it seems more interested in the pooled funds that invest in the companies than in the marketplaces where they buy shares. In other words, ita4a4s not clear that the SEC will be directing greater scrutiny at Xperta4a4s competitors.The company has raised $3 million in funding from angel investors, including venture capitalist Tim Draper.Update: I&amp;'ve been trying to wrap around how, specifically, Xpert&amp;'s relationship with the SEC is different from its competitors &amp;8212' in part, because I got it wrong in the first version of this post. So I asked Xpert CEO Thomas Foley for more details, and then ran his comments by SecondMarket&amp;'s spokesperson to see if it seemed accurate. Here&amp;'s Foley first:From our knowledge, Second Market is a Broker Dealer with FINRA and conducts phone based transactions of securities &amp;8211' ranging from CDOs, ARSs, Bankruptcy Claims, and some private securities.  Sharespost is a website that acts as a passive bulletin board to allow members to connect offline to negotiate transactions.  Both of these companies have come a long way to prove the demand out in the market for private company securities, even without information.Xpert Financial is a registered Broker Dealer with FINRA and Alternative Trading System with the SEC &amp;8211' this allows us to run our electronic, alternative trading system build for creating efficiency and liquidity for private companies and their shareholders in a company controlled system.  Private companies have access to capital, investors have access to great private companies, and shareholders have access to liquidity.And here&amp;'s Mark Murphy from SecondMarket:Not surprisingly, these guys have completely misconstrued our model.  SecondMarket utlizes a hybrid model &amp;8211' an electronic platform that provides centralization and efficiency, coupled with our team of market specialists who help to faciliate transactions.  This combination of a robust platform and an experienced team of professionals (rather than an all-electronic approach) is essential to conducting transactions of alternative investments given the complexity if these trades.  In fact, our platform was recently recognized by the World Economic Forum as we were named a 2011 Technology Pioneer.  We are receiving our award in Davos next month.  We have approximately 135 employees in New York, Palo Alto and abroad.  We have conducted several billion dollars of transactions across all of our asset classes &amp;8211' including a half billion dollars in nearly 40 private companies alone &amp;8211' since we launched in 2005 (although our private company stock market launched in April 2009).  We are subject to both announced and unannounced reviews by our regulators, FINRA and the SEC (contrary to Xpert&amp;'s inference, broker-dealers must file with and are regulated by the SEC).  Also, Xpert&amp;'s designation as an ATS simply means they will conduct business differently than us (all electronic vs. hybrid) and have a different regulatory designation.  In fact, being a broker-dealer or an ATS does NOT mean that the SEC endorses you.  It simply means that you have qualified for those designations based on the way you operate (or state you will operate) your company.[photo via Flickr/emdot]Next Story: The Resumator scores $100K to make hiring less of a chore Previous Story: Groupon&amp;'s non-IPO raises $500 million, with $450 million to goPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: secondary marketsCompanies: Draper Fisher Jurvetson, Xpert Financial          Tags: secondary marketsCompanies: Draper Fisher Jurvetson, Xpert FinancialAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Will Translattice transform enterprise computing with truly distributed applications]]></title>
<link>http://www.haaze.com/story.php?title=will-translattice-transform-enterprise-computing-with-truly-distributed-applications</link>
<comments>http://www.haaze.com/story.php?title=will-translattice-transform-enterprise-computing-with-truly-distributed-applications</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=will-translattice-transform-enterprise-computing-with-truly-distributed-applications</guid>
<description><![CDATA[Translattice is one of those rare companies that could turn the computing world upside down. Its plan is to change computers so that they process applications in the places that are closest to where they are being used. It sounds simple and logical, but the biggest enterprise applications are still centralized in big data centers. Big enterprise technology companies talk about how they are embracing the cloud. But Translattice&amp;'s founders, Mike Lyle (pictured left) and Frank Huerta (right) believe they aren&amp;'t going far enough. So in the past three years, they created a distributed application platform. Their goal is to knock 60 percent to 70 percent off the cost of running a global application such as a corporate email system.Translattice&amp;'s software runs on standard Intel data center computers known as servers, with eight processors, a bunch of hard disks, and a lot of memory. Translattice sells these servers to enterprises, which sprinkle them around their various geographic locations.Those servers are like the building blocks of a utility (utility computing has long been a Holy Grail of the tech industry, where you can turn on or turn off computing power with the flip of a switch).With Translattice, you get that. You add more computers, you get more resources. You take one away, you have fewer resources. But nothing crashes or goes down. The computing load is not centralized in one place' it&amp;'s distributed across the network.&amp;''The big story about Translattice is that they appear to understand the infrastructure implications of the shift to mobility remarkably well,&amp;'' said Elisabeth Rainge, an analyst at market researcher International Data Corp. &amp;''Very very few suppliers understand this. Even fewer have a solution that is in keeping with the massive architectural shifts.&amp;''By contrast, corporations today are running a lot of centralized software (see above illustration), even though the users who tap into it are based in other countries, are in other geographic locations, or are on the run. Even as they launch software-as-a-service applications &amp;8212' which tap the power of the web to allow users to log in from anywhere &amp;8212' they still suffer from outages and slowdowns that result from too much complexity.&amp;''The monolithic approach can&amp;'t handle the demands of today&amp;'s enterprise,&amp;'' said Lyle. &amp;''The current infrastructure is too centralized, even as companies operate globally.&amp;''It takes special software to do this, and that is what Lyle, chief technology officer, and his engineering team have spent the last three years building. The software will take something like a giant Oracle database and subdivide it so that it can be distributed across a bunch of computers.&amp;''Our magic is to tie it all together,&amp;'' Huerta said. &amp;''This has been a problem for 30 years.&amp;''The magic of this kind of platform is that it distributes the database around the company. Normally, companies have to maintain a giant data center that is backed up to another data center. But with Translattice, that backup data center is no longer necessary. And that&amp;'s where some huge cost savings start to accumulate.If you want the network to cost less, you can change the policy (rules such as minimum performance levels) for the infrastructure and pull out servers. But if you want to have more reliability, you can set the minimum threshold for hardware. Since more computing happens close to where it is needed, networking and storage costs go down.If one node fails, you lose a portion of your ability to process an application, but the application itself doesn&amp;'t go down because it is being processed in many other nodes (see second illustration).The company has rolled out this big idea slowly. It announced itself in August and described its platform for the first time in November. It is testing the platform with a few companies now in a beta test and it plans to launch the full platform in the second quarter of 2011. So far, the reception has been good.Some analysts have sung its praises, although there isn&amp;'t a huge body of analysts who have weighed in. Rainge at IDC says that the new mobility of workers will require a lot of new computing and networking capacity at big corporations. Translattice&amp;'s solution could be a key starting point for what will be a big information technology makeover, Rainge said.&amp;''I will wait to see product, but the architecture is good,&amp;'' said Anne MacFarland, senior contributing analyst at the Clipper Group, a technology acquisition consultancy outside of Boston. &amp;''They picked a good place to attack, focusing on relational databases. It&amp;'s a huge market opportunity.&amp;''Lyle says that big banks or corporations with dispersed sales organizations will be able to tap Translattice and reap big savings. Running a customer relationship management app or a corporate email system across all regions of the world won&amp;'t be difficult to do.The team is interesting.Huerta and Lyle worked together a decade ago in a successful startup, Recourse Technologies, a security technology firm that was bought by Symantec. Recourse made &amp;''honey pots,&amp;'' which were traps where enterprises could corral hackers and watch what they were trying to do as they broke into a company&amp;'s computer network. I wrote about them in the Wall Street Journal back in 1999. Symantec bought them for $153 million in 2002.Huerta went on to become chief executive of medical devices firm Cartilix, while Lyle stayed for a time as chief architect at Symantec and then became an entrepreneur-in-residence at DCM before starting Translattice in 2007. Huerta and Lyle are joined by a number of other Recourse employees, including Robert Geiger, who is also a co-founder and is serving as vice president of engineering. They have 20 employees and have raised $9.5 million from DCM. The company expects to raise a new round early next year.There are huge obstacles to execution. Big corporations tend not to trust little startups with great ideas. So the testing process will be drawn out. And the biggest server vendors &amp;8212' Hewlett-Packard, Oracle, IBM, Dell and others &amp;8212' all want to own the market for this kind of hardware and software.&amp;''It takes a lot of missionary work,&amp;'' Huerta said. &amp;''We have to engage with customers early.&amp;''Fortunately, Translattice doesn&amp;'t have to get all of the $50 billion enterprise computing market to win. It can do just fine with just a slice of it.Next Story: Trip-planning startup NileGuide raises $3.5M Previous Story: Facebook&amp;'s big move to Madison AvenuePrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: cloud computing, distritubed applicationsCompanies: Dell, Hewlett Packard, IBM, Oracle, TranslatticePeople: Frank Huerta, Mike Lyle          Tags: cloud computing, distritubed applicationsCompanies: Dell, Hewlett Packard, IBM, Oracle, TranslatticePeople: Frank Huerta, Mike LyleDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yes, folks, there will be a Modern Warfare 3 video game for Christmas]]></title>
<link>http://www.haaze.com/story.php?title=yes-folks-there-will-be-a-modern-warfare-3-video-game-for-christmas</link>
<comments>http://www.haaze.com/story.php?title=yes-folks-there-will-be-a-modern-warfare-3-video-game-for-christmas</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=yes-folks-there-will-be-a-modern-warfare-3-video-game-for-christmas</guid>
<description><![CDATA[When the flagship Call of Duty game studio Infinity Ward imploded last March, it seemed unlikely that it would be able to get another one of its flagship Modern Warfare games out for the fall of 2011.But fans need not panic. Activision Blizzard has marshaled its resources to launch Call of Duty Modern Warfare 3 in November, according to the Los Angeles Times. Activision hasn&amp;'t confirmed the report, which cited sources. But in recent analyst calls, chief executive Bobby Kotick and chief operating officer Thomas Tippl have said that Activision has more than 500 developers working on Call of Duty games, and the pattern is now clear that the company is launching a major addition to the franchise each November.Still, the news that Modern Warfare 3 is on schedule will be greeted with relief by fans, who are currently buying Call of Duty Black Ops, produced by Activision&amp;'s Treyarch studio, in record numbers. Call of Duty 4 Modern Warfare sold 13 million copies, and Modern Warfare 2 sold 20 million. Those games are among the biggest blockbusters in video game history.Infinity Ward is reportedly working closely with Sledgehammer Games, a studio headed by former Electronic Arts executives Glen Schofield and Michael Condry, who led the development of EA&amp;'s DeadSpace. Activision recruited them away from EA&amp;'s Visceral Games studio and set them to work on an unannounced title in November, 2009. Their studio is in Foster City, Calif., not far from Redwood City, Calif.-based EA.Infinity Ward needs the help because it lost its leaders &amp;8212' Jason West and Vince Zampella &amp;8212' after Activision fired them in March, 2009, for reportedly trying to set up a separate EA-funded studio while they were still working for Infinity Ward. Lawsuits ensued. West and Zampella proceeded to set up Respawn Entertainment, not far from Infinity Ward in Southern California, and hired dozens of Infinity Ward employees.If you see the pattern to the grudge match here, it&amp;'s clear that EA, which makes the Battlefield and Medal of Honor first-person combat games, is in a deathmatch with Activision over a rare commodity: teams that have proven they can ship billion-dollar first-person shooter games.Activision has hinted that Sledgehammer is working on a Call of Duty game, but it did not specifically say that the game was Call of Duty Modern Warfare 3. Activision has also bought Wisconsin-based Raven Software, which was reportedly working on multiplayer game play for Modern Warfare 3.There is a consequence to pooling the different studios together. Sledgehammer will likely delay a Call of Duty spin-off title that it was working on before it had to help Infinity Ward.Next Story: Zynga dials Area/Code game studio for an acquisition Previous Story: AT&amp;038'T offering free 3G MicroCells to customers with terrible service (we wonder why)PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Call of Duty Modern Warfare 3, Call of Duty: Modern Warfare 2Companies: Activision Blizzard, Infinity Ward, Sledgehammer, TreyarchPeople: Bobby Kotick          Tags: Call of Duty Modern Warfare 3, Call of Duty: Modern Warfare 2Companies: Activision Blizzard, Infinity Ward, Sledgehammer, TreyarchPeople: Bobby KotickDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sproxil takes on Africa&'s drug counterfeiters]]></title>
<link>http://www.haaze.com/story.php?title=sproxil-takes-on-africarsquos-drug-counterfeiters</link>
<comments>http://www.haaze.com/story.php?title=sproxil-takes-on-africarsquos-drug-counterfeiters</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>latering04</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=sproxil-takes-on-africarsquos-drug-counterfeiters</guid>
<description><![CDATA[Not many tech startups save lives. Sproxil may be one of them.The company tags pharmaceutical products in emerging markets with a scratch-off code which is verified by sending a text message to Sproxil&amp;'s product authentication service. Sproxil was one of two companies to receive an honourable mention from the judges in the recent IBM smartcamp global finals (having previously won the Boston competition) and was one of the most talked-about startups in the competition.The World Health Organization (WHO) estimates thatless than 1 percent of drugs in industrialized nations are counterfeit but that rate could be as high as 50 percent in some developing countries like Nigeria and Congo. WHO calculates that 200,000 of deaths caused by malaria alone could be prevented if all antimalarials were genuine. The U.S.-based Center for Medicines in the Public Interest (CMPI) projects that in 2010, counterfeit drugs will be a US $75 billion business, an increase of more than 92 percent from 2005.Drug companies have developed myriad methods to verify the authenticity of their products including RFIDs, barcodes and holograms on packaging, chemical tests and laser scanning. Unfortunately, most of these methods have either been compromised or are too expensive for use in emerging markets. Sproxil uses simple scratch-off codes, of the type used to top up pre-paid cell phones, attached to either the drug blister, packet or an entire pallet depending on who needs to validate the product&amp;'s authenticity. The code is single use and is sent by text message to Sproxil&amp;'s authentication service. In Nigeria, more than1,400,000 pharmaceutical items have been labeled with Sproxil&amp;'s technology.I talked to Sproxil&amp;'s CEO Ashifi Gogo about the market and business model. According to Gogo, Sproxil can provide the mobile authentication technology more cheaply than the pharma companies themselves, because it can aggregate multiple pharma clients. When asked about the other authentication methods most likely to compete with Sproxil&amp;'s technology, Gogo mentioned barcodes but pointed out that many phones in developing countries are not yet capable of photographing the barcode and sending it for authentication.Currently, clients pay a few cents for each code andfor the text messages. Since Sproxil currently gets a fee even if the user does not text the code, it generates revenue from unused texts. Gogo intends to switch from this flat fee model to a per transaction fee as the business grows. Sproxil also sends targeted ads to users who have authenticated a code. These ads have increased sales by 10 percent for one client in Nigeria in only 3 months.Gogo foresees the authentication technology being used for other items such as wines and spirits (fake versions are a major problem in Asia, apparently) and luxury goods. Initially though, Sproxil plans to expand into Kenya and eventually India which has a huge counterfeit drug problem. Sproxil is not the only company out there using cell phones for verification. MPedigree operates a similar scheme in Kenya.Sproxil was founded in 2009, has 12 staff members and offices in Somerville, MA and Lagos, Nigeria. The companyis privately funded and, according to Gogo, profitable.Next Story: Deals &amp;038' More: Qype gets $8.7M for European local reviews, SunPower grabs $2.5M for Austin expansion Previous Story: Oracle wins a whopping $1.3B verdict against SAPPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Africa, brand protection, counterfeit drugs, drugs, emerging markets, medicineCompanies: IBM, Mpedigree, SproxilPeople: Ashifi Gogo          Tags: Africa, brand protection, counterfeit drugs, drugs, emerging markets, medicineCompanies: IBM, Mpedigree, SproxilPeople: Ashifi GogoCiara Byrne is a full time techie and part-time writer. She has worked as a software developer, team lead, engineering manager and mobile standards expert. Ciara is based in Amsterdam and her interests include creative companies, useful technology, torture by piano and cycling in high heels. Follow her on Twitter at @deciara. VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
</item>

</channel>
</rss>
