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<title>Haaze.com / minpnoresajk / Published News</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[Microsoft jams JavaScript from partners in its Hotmail messages]]></title>
<link>http://www.haaze.com/story.php?title=microsoft-jams-javascript-from-partners-in-its-hotmail-messages</link>
<comments>http://www.haaze.com/story.php?title=microsoft-jams-javascript-from-partners-in-its-hotmail-messages</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>minpnoresajk</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=microsoft-jams-javascript-from-partners-in-its-hotmail-messages</guid>
<description><![CDATA[Microsoft, looking for a way to differentiate itself from other Web email services, has allowed a select group of companies to include JavaScript code in email messages that will introduce new functions, potentially opening up a fertile new canvas for marketers.That can involve bringing in Orbitz flight and hotel search functions directly into the email message, or Monster&amp;'s job search engine. Microsoft also plans to partner up with Netflix and LinkedIn, giving Hotmail users ways to access their queues or LinkedIn profiles directly from the email message.The idea is to shave off a few seconds necessary to travel to other sites and keep the content of email messages up to date. But it also has the potential of introducing what are essentially ads from Microsoft partners directly into emails &amp;8212' the kind of integrated experience advertisers have long sought.The Hotmail team said Microsoft is trying a number of things to differentiate itself from Gmail and make it more competitive, like removing limits on attachment sizes and offering a deeper level of connectivity with its Web-based Office applications. There are a number of security concerns with allowing JavaScript inside email messages, because it would be easier to insert malicious code. Microsoft says its Active Views service should eliminate that risk by isolating the email message from your computer.Research firmComScore shows that Hotmail is still on top of the email hill with 361.7 million users. Google&amp;'s Gmail currently has around 193.3 million users, but it has had a bit of an easier time picking up Internet-savvy evangelists than Microsoft has had. Microsoft is also a bit late to the game with some of its new functions a4&quot; file-sharing is really a non-issue at this point with the emergence of services like Dropbox, and Google has also been in the Web-based office game for some time now.Microsoft recently tried to break that cycle by firing off a social media campaign that involved sending the Hotmail development team to news aggregation site Reddit.com. The results weren&amp;'t quite so spectacular, as many users didn&amp;'t pull their punches and literally asked why they should switch from competing services like Google&amp;'s Gmail.Microsoft only listed those four companies as partners that can use the Active Views service for now. It hasn&amp;'t said whether anyone will be able to introduce JavaScript code into Hotmail messages. It&amp;'s an interesting idea, but it&amp;'s still unproven. Only time will tell if this is as safe and useful as the company suggests.[Photo: gaobo]Next Story: Vimeo turns its video site into a film school Previous Story: On the GreenBeat: Court delays Tessera solar plant, Chinese solar panel maker to grab 10% of global marketPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Active Views, email, Hotmail, javascript, Microsoft Active Views, Microsoft HotmailCompanies: Google, Microsoft          Tags: Active Views, email, Hotmail, javascript, Microsoft Active Views, Microsoft HotmailCompanies: Google, MicrosoftMatthew Lynley is VentureBeat's enterprise writer. He graduated from University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francsico, Calif. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron.Name (required)Mail (will not be published) (required)WebsiteVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Verizon&'s first iPhone ad plays up suspense factor (video)]]></title>
<link>http://www.haaze.com/story.php?title=verizonrsquos-first-iphone-ad-plays-up-suspense-factor-video</link>
<comments>http://www.haaze.com/story.php?title=verizonrsquos-first-iphone-ad-plays-up-suspense-factor-video</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>minpnoresajk</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=verizonrsquos-first-iphone-ad-plays-up-suspense-factor-video</guid>
<description><![CDATA[Verizona4a4s  first iPhone commercial surprisingly doesna4a4t feature an iPhone at all.  Instead, ita4a4s all build up &amp;8212' and after years of waiting for the iPhone  to leave the shackles of AT&amp;amp'Ta4a4s network, ita4a4s deserved.a4ATo  our millions of customers, who never stopped believing this day would  comea4a4 the ada4a4s voice over says over the increasing drone of ticking  clocks. a4AThank you.a4The ad is certainly the first of many  that wea4a4ll see from Verizon &amp;8212' not that it needed much more publicity  for landing the iPhone. In late 2009, Verizon spent around $100 million  in marketing for the Motorola Droid, which was the key to that  phonea4a4s success. Verizona4a4s memorable Droid ads, which held a distinctly  anti-iPhone tone, likely helped drive sales of other Android phones  throughout 2010 as well.But  now I dona4a4t expect Verizon to run any more ads mocking the a4Agirlya4  iPhone. That doesna4a4t mean the carrier will give up on marketing its very  successful Android phones, but we can expect Android ads to focus purely  on Android, just like this ad focuses only on the anticipation for the  iPhone.Next Story: Will Googlea4a4s Groupon clone swap out algorithms for good writing Previous Story: Yahoo snaps up Aussie group-buying site Spreets for $40MPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: ads, iOS, iPhone, marketing, smartphones, Verizon iPhoneCompanies: Apple, Verizon          Tags: ads, iOS, iPhone, marketing, smartphones, Verizon iPhoneCompanies: Apple, VerizonDevindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT support for several years, and has been writing about technology since 2004. He now lives in Brooklyn, New York. You can reach him at devindra@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @Devindra. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Wireless pill cap makers Vitality bought by pharma billionaire]]></title>
<link>http://www.haaze.com/story.php?title=wireless-pill-cap-makers-vitality-bought-by-pharma-billionaire</link>
<comments>http://www.haaze.com/story.php?title=wireless-pill-cap-makers-vitality-bought-by-pharma-billionaire</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>minpnoresajk</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=wireless-pill-cap-makers-vitality-bought-by-pharma-billionaire</guid>
<description><![CDATA[Vitality, which developed a wireless, Internet-connected pill bottle cap to remind patients to take their medication, has been acquired by Patrick Soon-Shiong M.D. Soon-Shiongrecently sold his second multi-billion dollar pharmaceutical company in three years and was already an investor in Vitality.Vitality&amp;'s main product is the GlowCap, a pill cap with an embedded wireless chip whichfits popular prescription bottles. The related home hub illuminates and plays a melody when it&amp;'s time to take the medication. If the bottle is not opened two hours after a scheduled dose, the user even gets a phone call reminding him to take his medication.The GlowCaps platform sends weekly emails to remote caregivers, monthly adherence reports to physicians and patients and can automatically refill prescriptions. AT&amp;amp'T provides the wireless network connection. Earlier this month, AT&amp;amp'T and Vitality announced the availability of GlowCaps on Amazon.According to Vitality, half of the U.S. population is taking medication of one kind of another. When patients take their medication regularly, related health care costs are reduced. Vitality asserts that for each additional dollar spent on high cholesterol medications (when they are taken on schedule), $5.10 is saved in follow on health care costs. For high blood pressure medications, $3.98 is saved.Several thousand people are currently using the Glowcap.In June 2010, Partners Healthcarea4a4s Center for Connected Health announced results from a clinical study measuring a 27% increase in adherence for users of Vitalitya4a4s GlowCaps.The details of the transaction have not been made public but David Rose, CEO of Vitality, said that the acquisition represents a 10-fold return on investment to Vitalitya4a4s investors. The company&amp;'s plans for the future involve building relationships with healthcare insurance providers as well as pharmaceutical companies, both of whom could be interested in providing the product free to patients. Vitality also plans to develop additional healthcare services which make use of the home hub used with Glowcaps.Soon-Shiong founded American Pharmaceutical Partners to make generic intravenous medicinesin 1997 and in 2008 sold his stake in the company for $3.7 billion. In 2010, Soon-Shiong sold Abraxis BioScience, a biotechnology company developing cancer treatments, in a $2.9 billion cash-and-stock deal. He also owns 4.5 percent of the LA Lakers.Vitality was founded in 2007 in Cambridge, MA, has around 30 employees and is privately funded.Next Story: Analyst: Applea4a4s $3.9B investment means Apple television on the way Previous Story: Bigfoot promises wireless internet speeds we&amp;'ve been dreaming of (exclusive)PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: medication, mhealth, prescription drugsCompanies: Abraxis BioScience, American Pharmaceutical Partners, AT&amp;amp'T, vitalityPeople: Patrick Soon-Shiong          Tags: medication, mhealth, prescription drugsCompanies: Abraxis BioScience, American Pharmaceutical Partners, AT&amp;amp'T, vitalityPeople: Patrick Soon-ShiongCiara Byrne is a full time techie and part-time writer. She has worked as a software developer, team lead, engineering manager and mobile standards expert. Ciara is based in Amsterdam and her interests include creative companies, useful technology, torture by piano and cycling in high heels. Follow her on Twitter at @deciara.  Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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