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<title>Haaze.com / newyorkdd / Published News</title>
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<description>Test Web 2.0 Content Management System</description>
<pubDate>Sat, 18 Jun 2011 07:10:04 +0000</pubDate>
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<title><![CDATA[Apple returns to form with new iPad 2 ad]]></title>
<link>http://www.haaze.com/story.php?title=apple-returns-to-form-with-new-ipad-2-ad</link>
<comments>http://www.haaze.com/story.php?title=apple-returns-to-form-with-new-ipad-2-ad</comments>
<pubDate>Sat, 18 Jun 2011 07:10:04 +0000</pubDate>
<dc:creator>newyorkdd</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-returns-to-form-with-new-ipad-2-ad</guid>
<description><![CDATA[Dear RIM, here's the thing about love.You don't just declare it and make everyone believe it's there. You carefully cultivate it by design. You make it part of your business. Apple's newiPad 2 ad, which debuted yesterday, is an excellent example of how and why the company knows more about people than all of its competitors put together.Please don't tell anyone, but Apple's last iPad 2 ad was a strange cacophony of boasting, one that seemed to have been written by a harassed, delusional PR executive.It was a strange follow-up to the sublime &quot;We Believe&quot; spot, which explained to all of its competitors that technology wasn't about, well, technology.This new ad, called &quot;Now&quot;, returns Apple to its senses and that of real human beings who just want to enjoy at least part of their lives.The copy is well-crafted: &quot;Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call. Now, we can take a classroom anywhere, hold an entire bookstore, and touch the stars. Because now, there's this.&quot;This might have some of the technologically obsessed marketing people craning to criticize. Where are the product features Where are the specs Let's hope we don't have to say this again, but people don't buy technology for the specs. They buy it for what it can do and how easily.Some designers and sellers of technology seem to believe that there is a vast intellectual amusement in making their products &quot;sophisticated&quot;, as if these products should have hidden secrets that only the geekily minded can uncover.But out there in the real world, there are people who just want to have fun, marvel a little, and not have to ask some crass youth how to get an e-mail or a movie on their little gadget.Yes, they want their gadget to work simply and to work now. Apple understands this, creates something, and simply says: &quot;Here you go. Switch it on.&quot;Of course, whether you actually do like the product itself is up to you.<br/><br/>0 Vote(s) ]]></description>
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<item>
<title><![CDATA[Firefox for Android beta brings on private browsing]]></title>
<link>http://www.haaze.com/story.php?title=firefox-for-android-beta-brings-on-private-browsing</link>
<comments>http://www.haaze.com/story.php?title=firefox-for-android-beta-brings-on-private-browsing</comments>
<pubDate>Fri, 20 May 2011 07:10:26 +0000</pubDate>
<dc:creator>newyorkdd</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=firefox-for-android-beta-brings-on-private-browsing</guid>
<description><![CDATA[Firefox won&amp;39't follow you.(Credit:Mozilla)The right to browse privately has just come to the latest Firefox beta for Android. Mozilla released the newmobile browser beta today with a Do Not Track feature that will makeFirefox turn a blind eye to your browsing behavior. The update comes almost a month after Mozilla took the wraps off of its official Firefox for Android release.Just mosey on over to the browser settings to turn on private browsing before surfing with the certainty of not being watched. To do so, slide the option &quot;Tell sites not to track me&quot; to yes.It might overstate the matter to say that Mozilla has planted its flag in browser history for being the first mobile browser to offer the feature, but this beta build is certainly the first offering of its type that we've seen on the small screen. The browser-maker also plans to push new Firefox betas for Windows,Mac, and Linux &quot;shortly,&quot; according to a statement. You can read more details on private browsing in Firefox from Mozilla's Sid Stamm here. <br/><br/>0 Vote(s) ]]></description>
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<item>
<title><![CDATA[Translation, mobile simplicity coming to Twitter]]></title>
<link>http://www.haaze.com/story.php?title=translation-mobile-simplicity-coming-to-twitter</link>
<comments>http://www.haaze.com/story.php?title=translation-mobile-simplicity-coming-to-twitter</comments>
<pubDate>Mon, 14 Feb 2011 08:10:46 +0000</pubDate>
<dc:creator>newyorkdd</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=translation-mobile-simplicity-coming-to-twitter</guid>
<description><![CDATA[Twitter Chief Executive Dick Costolo (Credit:Stephen Shankland/CNET)BARCELONA -- To make Twitter easier to use for everyone and similar across platforms the company is aiming for tighter integration with phone services and launching translation tools, Chief Executive Dick Costolo said during his keynote at the Mobile World Congress 2011 here. The company is launching a &quot;crowd sourced&quot; translation center for Russian, Indonesian and Turkish and later this year will be offering its own Portuguese translations, he said.  The service is already popular among many mobile users, providing first photos for news events like the US Airways jet crash landing in the Hudson River two years ago, and unique perspectives like Spanish soccer star Carles Puyol sending a photo via TwitPic while participating in the national parade.  Showing Puyol's photo on the screen&quot; behind him, Costolo said &quot;This tweet to me is a metaphor for what all of us in this room are trying to do&quot; - - enable users to create experiences for each other instead of companies creating the experiences for the users. At the mobile event, in particular, Twitter is focusing on making using the service similar on different platforms.  &quot;Twitter already works on almost everything you're going to hear about this week. From the highest bandwidth, high-touch most elegant interface to the most inexpensive cell phone carrying only SMS,&quot; he said. &quot;I shouldn't have to think about how I use Twitter&quot; when switching devices. Another goal for the company is to make the service simpler to use than it is now, regardless of the platform. For instance, when a photo is taken on a mobile device a user shouldn't have to open a separate platform to post it to, Costolo said. The company also wants to be instantly usable for everyone and retain users even if they don't follow a lot of people, he added. Asked to elaborate during a question-and-answer session, Costolo said that the Android integration allows a user to tweet a photo. But &quot;what I would like are more single sign-on experiences, the ability to tweet from the browser,&quot; he said. &quot;Those kinds of integrations that remove&quot; complexity. Twitter is not merely a microblogging site, but a place where people connect with each other in profound ways that are distinctly social and on a large scale, such as 6,000 tweets sent per second right after midnight on New Year's Eve in Tokyo. The company's mission is to connect people everywhere to what is most meaningful to them, he said.  Ninety-nine percent of tweets in the system have some social context, while 40 percent are made from mobile devices, and 50 percent of the users are active on more than one platform, according to Costolo. During the question-and-answer session, Costolo was asked what the company's biggest fear is and what its biggest mistake has been. The biggest fear is lack of execution, he said. The service is handling more than 130 million tweets per day, &quot;so growth is not an issue' we just need to execute.&quot; As for the biggest mistake, the founders would all agree that would be not initially hiring employees fast enough or scaling quickly enough, he said. A 350-person company doesn't have the resources of a larger company, he said.  Asked to comment on rumors that Google would consider buying the company for $10 billion, Costolo said &quot;people write that stuff down all the time,&quot; but it is &quot;just rumor.&quot;  Meanwhile, the company will have news later this year about enabling more geographic specificity in its Trends product, he said.  Asked what the company can do to help people using Arabic and other languages in areas where there has been recent unrest like Tunisia and Egypt, Costolo said: &quot;We don't support right-to-left languages yet and we need to do that... (We're) trying to get short codes up and running for Twitter via SMS&quot; for countries in the Middle East and North Africa. <br/><br/>0 Vote(s) ]]></description>
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