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<title>Haaze.com / roberogero / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Thu, 14 Apr 2011 07:10:16 +0000</pubDate>
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<title><![CDATA[U.S. online ad revenue hits record high]]></title>
<link>http://www.haaze.com/story.php?title=u-s--online-ad-revenue-hits-record-high</link>
<comments>http://www.haaze.com/story.php?title=u-s--online-ad-revenue-hits-record-high</comments>
<pubDate>Thu, 14 Apr 2011 07:10:16 +0000</pubDate>
<dc:creator>roberogero</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=u-s--online-ad-revenue-hits-record-high</guid>
<description><![CDATA[U.S. online advertising revenue has hit an all-time high, the Interactive Advertising Bureau reported yesterday.According to the IAB, which enlisted PricewaterhouseCoopers to help prepare the results, online ad spending hit $26 billion last year in the U.S., representing a 15 percent gain year over year. In the fourth quarter alone, advertisers spent $7.45 billion on the Web, jumping 19 percent compared with the fourth quarter of 2009.Search advertising continued to be the most popular choice among advertisers, totaling $12 billion last year. Advertisers spent $9.9 billion on &quot;display-related&quot; ads, including banners, sponsorships, and digital video commercials. Classifieds and directory ad spending hit $2.6 billion.In a separate report released yesterday, Econsultancy delved into search marketing. The company found that advertisers spent $16.6 billion in the U.S. and Canada on search marketing last year, translating to a 14 percent gain over 2009. It expects search marketing revenue to hit over $19 billion this year.IAB estimated that U.S. mobile ad revenue last year was between $550 million and $650 million. It was the first time IAB included mobile ad revenue in its annual report on the status of online advertising.<br/><br/>0 Vote(s) ]]></description>
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