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<title>Haaze.com / rockyraj1919 / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Mon, 13 Jun 2011 07:10:12 +0000</pubDate>
<language>en</language>
<item>
<title><![CDATA[Apple's iWeb to be shelved with MobileMe]]></title>
<link>http://www.haaze.com/story.php?title=apples-iweb-to-be-shelved-with-mobileme</link>
<comments>http://www.haaze.com/story.php?title=apples-iweb-to-be-shelved-with-mobileme</comments>
<pubDate>Mon, 13 Jun 2011 07:10:12 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apples-iweb-to-be-shelved-with-mobileme</guid>
<description><![CDATA[Publishing to MobileMe through Apple&amp;39's iWeb publishing software.(Credit:Josh Lowensohn/CNET)Apple's iCloud announcements at last week's Worldwide Developers Conference had one product casualty in the form of MobileMe, but a piece of software the company ships with everyMac could be on the chopping block, too. In a purported e-mail response to a customer asking if they should plan on going elsewhere to build their sites and get them hosted, Apple CEO Steve Jobs confirmed that the company is doing away with its iWeb site building software and connected hosting services.As with other e-mails allegedly from the CEO, Apple does not comment on their authenticity and did not immediately respond to an inquiry on this one. MacRumors, which posted the e-mail thread, said the e-mail headers looked legitimate.iWeb was added to the iLife suite in 2006 as a way for Mac users to design Web sites with a what you see is what you get (WYSIWYG) editor. For users with a MobileMe account, the software would allow them to push a site design straight to Apple's servers, or elsewhere using FTP. Apple last week announced that MobileMe would be closing up at the end of June 2012, though made no mention of iWeb coming down with it.Compared to other components of the iLife suite, which include iPhoto, iMovie and Garageband, iWeb tended to get less attention, receiving just one major update in 2009. Nonetheless, like iDVD (which is another infrequently updated part of iLife) it provided a solution for customers to build a commonly-needed project with all their media, something Apple's gone after with its products and software since the early days of the Mac.Apple's iCloud, which succeeds MobileMe, launches later this year alongside iOS 5. Unlike MobileMe, it's not a destination like .Mac and iTools that came before it. Instead, Apple is positioning it as a cloud service to keep user media, settings, apps, and music in sync across multiple devices. The company said last week that it would be providing more details about the eventual closure of MobileMe at a later date.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[U.S. warns SCADA systems at risk]]></title>
<link>http://www.haaze.com/story.php?title=u-s--warns-scada-systems-at-risk</link>
<comments>http://www.haaze.com/story.php?title=u-s--warns-scada-systems-at-risk</comments>
<pubDate>Tue, 22 Mar 2011 07:10:54 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=u-s--warns-scada-systems-at-risk</guid>
<description><![CDATA[The U.S. government is warning that critical infrastructure systems are at risk of being compromised or attacked in response to the public release of exploits for dozens of holes in four different supervisory control and data acquisition, or SCADA software products.  Saying he had no previous knowledge of SCADA systems before beginning his analysis &quot;some months ago,&quot; Italian researcher Luigi Auriemma yesterday posted proof-of-concept software targeting Siemens Tecnomatix FactoryLink, Iconics GENESIS32 and GENESIS64, 7-Technologies IGSS (Interactive Graphical SCADA System) and DATAC RealWin products to the BugTraq security e-mail list. SCADA systems allow employees at utilities and other industrial plants to monitor and control sensors and operations. &quot;In technical terms, the SCADA software is just the same as any other software used everyday,&quot; Auriemma wrote, adding that he was able to exploit common bugs including exploit stack, heap and integer overflows, as well as perform arbitrary command executions and memory corruptions, modify format strings, and exploit design problems and other bugs. He told CNET in an e-mail this afternoon that he released 34 advisories, some of them covering multiple vulnerabilities.  The move prompted the U.S. government's ICS-CERT (Industrial Control System Computer Emergency Response Team) to swing into action and issue four different alerts for each of the affected SCADA products within 12 hours of Auriemma's disclosure.  &quot;ICS-CERT recommends that users minimize network exposure for all control system devices. Control system devices should not directly face the Internet,&quot; the advisories said. &quot;Locate control system networks and devices behind firewalls, and isolate them from the business network. If remote access is required, employ secure methods such as virtual private networks (VPNs).&quot;  Asked what his motivation was, Auriemma said he did it to educate the research community and alert the software makers to the problems with their products. &quot;For the security community (other people like me) it serves a lot because from a technical perspective the vulnerabilities I have released are interesting and very heterogeneous,&quot; he wrote. &quot;From the point of view of the vendors, consider that they have had a security auditing of their software completely for free and with so much detail that they can fix the vulnerabilities on the fly.&quot; The disclosure comes a week after Moscow-based security firm Gleg released its own software--dubbed &quot;Agora_ SCADA Exploit Pack for CANVAS&quot;--targeting 11 zero-day, or unpatched, SCADA holes, according to The Register. The Gleg Web site was inaccessible today, possibly due to denial-of-service attacks, Dan Goodin at The Register reported, however information on those exploits was posted on the SCADAhacker blog.  The disclosure follows last year's scare with the Stuxnet threat that targeted specific Siemens software used in industrial control operations that experts have said appears to have been written with nuclear facilities in Iran in mind. It was only a matter of time before hackers poked holes in more SCADA software used in refineries, gas pipelines, and other critical operations, experts say.  &quot;I am not at all surprised about these vulnerabilities. The (Department of Homeland Security) puts on a great training session which points out a whole pile of vulnerabilities,&quot; Mike Ahmadi, co-founder of consultancy GraniteKey. &quot;SCADA/ICS vulnerabilities are quite numerous, since the systems were not designed to be secure. They are designed to be reliable, and security tends to impact reliability if not properly implemented and managed.&quot; Dale Peterson of Digital Bond, which does control system security assessments, said he examined about one-third of vulnerabilities from Auriemma and found them well documented and with adequate code and commands to compromise systems. &quot;There is a huge amount of legacy code out there with latent vulnerabilities waiting for smart guys like Luigi to find. Vendors that are making their software available for download have to expect that someone in the security research community, and probably some bad guys, will download the product just to find vulnerabilities and build exploits,&quot; Peterson wrote in a blog post. &quot;ICS vendors, do you have products available for free download Have they undergone any security testing If not, prepare for the very likely experience of zero-days.&quot;  Even with a push from the ICS-CERT, it will take time for the affected vendors to fix the products, experts said.  &quot;How long will it take to get patches for these vulnerabilities We'll have to wait and see,&quot; PJ Coyle wrote on his Chemical Facility Security News blog. &quot;Remember, though, the software development cycle started yesterday. Don't hold your breath' it takes time to fix these things.&quot;  The SCADA industry is transitioning from the legacy environment, in which systems were isolated from the Internet and focused on reliability instead of security, to a modern environment where the Internet is being leveraged to help improve efficiency. Security appears to be the casualty in the colliding of these two very different worlds.  &quot;It's going to be some time before we can say we have a level of security with industrial control systems, where we can put a stamp on it and say we've got a good handle on this,&quot; Ahmadi said. &quot;Eventually we'll get there. But it's not going to happen tomorrow or even a year from now.&quot; Updated 3:42 p.m. PTto add Auriemma comment and clarify that there were 34 advisories, some of which cover multiple vulnerabilities.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Zero Motorcycles wins $17 million in financing]]></title>
<link>http://www.haaze.com/story.php?title=zero-motorcycles-wins-17-million-in-financing</link>
<comments>http://www.haaze.com/story.php?title=zero-motorcycles-wins-17-million-in-financing</comments>
<pubDate>Thu, 17 Mar 2011 07:10:53 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=zero-motorcycles-wins-17-million-in-financing</guid>
<description><![CDATA[The all-electric Zero DS gets 58 miles on a single charge and is notably quiet by motorcycle standards.(Credit:Zero Motorcycles)Zero Motorocycles has secured $17 million in financing from a group of investors led by Invus.The Santa Cruz-based motorcycle manufacturer said today that it closed the financing deal on March 3 and plans to use the funds to increase its production capacity and expand its international sales. In addition to the initial funding, the company said it also has the opportunity for an additional $9 million in the coming months per the terms of the deal.Zero Motorcycles, which is known for its all-electric drive train on street-legal motorcycles, does its manufacturing at a plant in the U.S., although some parts are imported from international suppliers. The company employees about 70 people.Its 2011 lineup represented a major overhaul of the Zero's products. Most notably, the company introduced the ability to accept DC (direct current) power from fast-charging stations with the use of a plug-in accessory to fit a standard SAE J1772 plug. Zero also switched from a chain to a belt drive system, which in addition to making maintenance easier has also made the bikes very quiet for a motorcycle.Two of the motorcycles, the Zero DS and Zero S, also got battery upgrades, making it possible to drive more miles between charges. The 2011 Zero DS has a range of about 58 miles and retails for about $10,495. Its biggest advertisement seems to be that its 2010 version was adopted by a California police department, with several more departments evaluating the new version.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Deep offshore wind sized up]]></title>
<link>http://www.haaze.com/story.php?title=deep-offshore-wind-sized-up</link>
<comments>http://www.haaze.com/story.php?title=deep-offshore-wind-sized-up</comments>
<pubDate>Wed, 23 Feb 2011 08:11:14 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=deep-offshore-wind-sized-up</guid>
<description><![CDATA[(Credit:University of Maine/James W. Sewall Company)Deep offshore wind could produce energy for 8-10 cents per kilowatt within 10 years, according to a report released today from the University of Maine and DeepCWind.org.The extensive 557-page report (PDF) represents a collaboration between the Advanced Structures and Composites Center at the University of Maine, and the James W. Sewall Company, but was funded with a $1 million grant from the U.S. Department of Energy.The report includes input from several members of DeepCWind.org, a consortium of companies, manufacturers, environmentalist groups, and academic institutions related to the offshore wind industry.More interesting than how inexpensive offshore wind might become is the legal challenge such an undertaking could face.As well as a feasibility study for the Maine's coastal region in particular, the report delves into what the U.S. government and private companies may or may not be able to build in terms of deep offshore wind sites with an interconnection to a common grid, or with a series of independent grids.Things become complicated depending on whether the offshore pilings and turbines are foreign-made and how they're connected, though this could actually be a boon to U.S. manufacturers and workers.Three types of deep offshore wind designs are under development from the DeepCwind Consortium at the University of Maine Deepwater Offshore Wind Test Site.(Credit:DeepCWind.org)The report asserts that deep offshore wind farms attached to the seabed could legally be treated as U.S. &quot;ports,&quot; while turbines built as floating entities could be treated as &quot;vessels,&quot; both of which would be subject to the Jones Act (aka the Merchant Marine Act of 1920) and other maritime regulations and cabotage laws, many of which have been in place for over a century.The report says that one cabotage law dictates that &quot;75 percent of the crew on United States flagged vessels be United States citizens and/or permanent residents.&quot; Another law states that &quot;a vessel may not provide any part of the transportation of merchandise by water, or by land and water, between points in the United States to which the coastwise laws apply, either directly or via a foreign port, unless the vessel--(1) is wholly owned by citizens of the United States for purposes of engaging in the coastwise trade' and (2) has been issued a certificate of documentation with a coastwise endorsement [by the Coast Guard],&quot; according to the report.&quot;At least 75 percent of the ownership of the vessels must lie in the hands of American citizens. This requirement becomes complicated when confronted with the realities of modern-day vessel ownership, which is often done by corporation or trust, with complex lease and mortgage contracts,&quot; said the report.Under certain circumstances the U.S. Secretary of Defense can waive cabotage laws. Companies and other U.S. agencies can petition for waivers, and have succeeded in certain historical situations, but the process is controversial, costly, and takes a long time, according to the report.One can see how such laws might present a problem in an age when European investment in offshore wind projects and Asian manufacturing of wind turbine technology overshadows U.S. wind interest.&quot;Because the installation of offshore wind turbines requires specialized vessels and portside infrastructure, both of which are currently lacking in the United States, the cabotage laws--which restrict the use of foreign vessels in American waters--stand to play a crucial role in offshore wind farm development,&quot; said the report.The report also found that deep offshore wind sites would involve the jurisdiction of more than a dozen U.S. agencies in various ways from the Environmental Protection Agency to the Customs and Border Patrol division of Homeland Security.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Road Trip Pic of the Week, 1/27: What is this]]></title>
<link>http://www.haaze.com/story.php?title=road-trip-pic-of-the-week-127-what-is-this</link>
<comments>http://www.haaze.com/story.php?title=road-trip-pic-of-the-week-127-what-is-this</comments>
<pubDate>Thu, 27 Jan 2011 08:11:41 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Gaming</category>
<guid>http://www.haaze.com/story.php?title=road-trip-pic-of-the-week-127-what-is-this</guid>
<description><![CDATA[If you know what this is and where this photograph was taken, you could win a prize in the Picture of the Week challenge.(Credit:Daniel Terdiman/CNET)That's a pretty bizarre house and a pretty fancy one too, isn't it But what is it, and where is it locatedIf you know, you could win a prize in the CNET Road Trip Picture of the Week challenge.If you have the answer, please e-mail it to me no later than 6 p.m. PT Friday (to daniel--dot--terdiman--at--cnet--dot--com, and PLEASE include &quot;Picture of the Week&quot; in the subject line). I'll choose a winner at random from among everyone who sends in the correct answer by the deadline. Please forgive me if you don't hear from me if you're not a winner. I get dozens of responses for each challenge. Also, I've turned off comments because some people would post the correct answers there. I hate to shut down discussion, but I want you to figure out the answer on your own.One caveat: no individual can win more than two prizes. However, now that it's 2011, I'm resetting the tally, and past two-time winners are eligible again. The Road Trip Picture of the Week challenge takes place each Thursday, and the photos could come from anywhere, not just Road Trip 2010 locations. Plus, they might be related to stories I've written in the past. So, please have fun playing today, and then come back each Thursday. For most of last summer, Geek Gestalt was on Road Trip 2010. After driving more than 18,000 miles in the Rocky Mountains, the Pacific Northwest, the Southwest and the Southeast over the last four years, I drove 5,266 miles this summer looking for the best in technology, science, military, nature, aviation and more throughout the American Northeast. You can follow me on Twitter at @GreeterDan and @RoadTrip and find the project on Facebook. And look for Road Trip 2011 coming this summer.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Home energy guru Control4 teams with Silver Spring to make smart grid sexy]]></title>
<link>http://www.haaze.com/story.php?title=home-energy-guru-control4-teams-with-silver-spring-to-make-smart-grid-sexy</link>
<comments>http://www.haaze.com/story.php?title=home-energy-guru-control4-teams-with-silver-spring-to-make-smart-grid-sexy</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=home-energy-guru-control4-teams-with-silver-spring-to-make-smart-grid-sexy</guid>
<description><![CDATA[While energy efficiency companies are making good inroads with enterprise customers, getting consumers to engage with energy-saving devices has been an ongoing struggle within the smart grid industry. Part of the issue is the struggle to figure out designs and setups that actually engage consumers' the other is getting utilities to sign on.Home energy controls startup Control4 looks like it has made strides towards conquering both issues today. It announced it has won a deal with the Ohio unit of utility American Electric Power to roll out 1,000 of its devices. Control4 is also teaming up with smart grid communications superstar Silver Spring Networks, shedding more light on the lattera4a4s previously announced plans to offer a demand response solution.Together, Control4 and Silver Spring are offering a home area network solution with smart grid and demand response functionality (demand response is a hot sector of the smart grid that allows energy users to earn financial rewards for decreasing their power use during peak times at the behest of the utility). The teaming is meant to pair Control4a4a4s attractive display designs &amp;8212' some of which come paired with consumer-friendly iPhone and iPad apps &amp;8212' with Silver Springa4a4s powerhouse smart grid tools.Silver Spring will essentially become a reseller and offer Control4&amp;'s devices on top of its demand response offerings. If Control4&amp;'s devices do their job, then Silver Spring could see more consumers take advantage of demand response pricing.a4AAs an industry we recognize the importance of winning consumer support for utility smart grid initiatives early in the process.&amp;'' said Eric Dresselhuys, marketing chief and executive vice president of Silver Spring Networks in a statement. &amp;''Control4&amp;'s in-home devices make smart grid benefits tangible to consumers.a4The technology is currently being deployed by AEP in northeast Ohio. AEP will roll out 1,000 Control4 devices for a smart grid pilot to study how customers engage with home energy management' 200 pilot participants will also get automated load control via Control4 thermostats. The cash for the project comes in part from $150 million in stimulus funding. The project also includes the deployment of 110,000 smart meters.Next Story: Instagram CEO on Followgram shutout: Just follow the rules and we&amp;'ll all play nice Previous Story: Indie sandbox game Minecraft racks up 1 million sales sans a publisherPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: demand response, home energy management, Smart GridCompanies: AEP, American Electric Power, Control4, Silver Spring NetworksPeople: Eric Dresselhuys          Tags: demand response, home energy management, Smart GridCompanies: AEP, American Electric Power, Control4, Silver Spring NetworksPeople: Eric DresselhuysIris Kuo is the VentureBeat's lead GreenBeat writer. She has reported for The Wall Street Journal in Hong Kong, Houston Chronicle, the McClatchy Washington Bureau and Dallas public radio. Iris attended the University of Texas at Dallas and lives in Houston. Follow Iris on Twitter @thestatuskuo (and yes, that's how you  pronounce her last name).VentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Q&038'A: Nvidia chief explains his strategy for winning in mobile computing]]></title>
<link>http://www.haaze.com/story.php?title=q038a-nvidia-chief-explains-his-strategy-for-winning-in-mobile-computing</link>
<comments>http://www.haaze.com/story.php?title=q038a-nvidia-chief-explains-his-strategy-for-winning-in-mobile-computing</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>rockyraj1919</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=q038a-nvidia-chief-explains-his-strategy-for-winning-in-mobile-computing</guid>
<description><![CDATA[Never say die: Jen-Hsun Huang has reinvented his graphics chip firm Nvidia three times now. And he just keeps going.In 1993, he founded the company, now based in San Jose, with the aim of taking 3D graphics technology from Silicon Graphics supercomputers to ordinary PCs. The company beat out scores of rivals by pumping new versions of 3D graphics chips out every six months at a relentless cadence. Now it is the last major standalone graphics-chip maker, squaring off against microprocessor vendors Intel and Advanced Micro Devices.Eighteen years later, Nvidia remains one of the innovation leaders of Silicon Valley, and recent events have shown that it never pays to second-guess the wisdom of Huang and his merry band of chipheads.Analysts have long predicted that Nvidia would be squeezed out of the PC market as its rivals created combo chips that put graphics and microprocessor on a single piece of silicon. They criticized Nvidia for failing to create its own microprocessor. But Huang had a strategy in place. To prepare for this day, Nvidia added programmability to its graphics chips as far back as 2001, with the introduction of the GeForce 3. That enabled the company to start attacking Intel&amp;'s market dominance by getting graphics chips to do non-graphics computing tasks. Programmability has enabled Nvidia&amp;'s graphics chips to get into a wider range of devices, from video servers to supercomputers.And now the company is in the midst of a new transition to mobile computing. This shift is perhaps the biggest of all, spearheaded by the company&amp;'s Tegra and Tegra 2 mobile processors. The Tegra 2 is in the Motorola Xoom tablet computer and the Motorola Atrix smartphone, both among a leading pack of Android devices that are challenging Apple&amp;'s dominance in mobile devices. And at the Consumer Electronics Show, Nvidia said it was working on a high-end ARM-based microprocessor called Project Denver. That microprocessor is expected to become one of a number of ARM chips that will be able to run an ARM-based version of Microsoft&amp;'s Windows operating system. Now that Huang has unveiled these big strategic moves, Nvidia doesn&amp;'t look so vulnerable anymore, and Huang has been able tospell out Nvidia&amp;'s strategy to Wall Street.Huang recently held a dinner with a small group of reporters. He started the conversation with his own version of Nvidia&amp;'s history, and where the company is going next. Below is an edited transcript of the group conversation.Q: Tell us about your strategy.A:  Mobile devices are a big topic and so we dona4a4t spend much time talking about PC. Pretty crazy times. So wea4a4ve had the, for many of you, Ia4a4ve had the privilege of spending time with you guys for some time and if I could just reframe the conversations that wea4a4ve been having for some time and what we call inside the company Nvidia 3.0. For Dean, youa4a4ve known Nvidia since practically our beginning and if you were to go back, Nvidia 1.0 was PC graphics. Nvidia 2.0 was the creation of this process that we call the GPU (graphics processing unit). Ita4a4s a programmable graphics processor and because of that it extended the reach of our market from PCs to all kinds of computing devices, anything that has visually rich expression.And we call that Nvidia 2.0. That was the invention of programmable shader. The vast majority of todaya4a4s computer graphics that you see has elements of that invention in it. Modern computer graphics is really due to the invention of programmable shaders.Well Nvidia 3.0 is about reinventing Nvidia so that we are able to address a much larger part of the computing market and there are several things that we wanted to achieve with Nvidia 3.0. We wanted to take the expertise that wea4a4ve had for a long time and turn Nvidia into a parallel computing company.And so Nvidia 3.0 inside the company is really a parallel processor company with several specializations. One of them is visual computing, anything thata4a4s visually rich' we believe we can make a contribution to. And then the second thing is energy-efficient computing. Energy efficient computing has two elements to it and one side of it is mobile. We think that in the future the personal computer is a personal computer &amp;8212' not the PC &amp;8212' but a personal computer' the most desired personal computing device will be a mobile device. And the second aspect of it is the cloud. If you have millions and millions of processors in the cloud surely you would want it to be energy-efficient.And so we invented this technology called CUDA which is at this point probably the worlda4a4s most pervasive parallel processing architecture. It powers the fastest supercomputer in Japan, the fastest supercomputer in China and many of the fastest supercomputers in the United States and around the world. Now inside the company we say the way we distilled Nvidia 3.0 down into actions is three arms. We say go parallel, go mobile and go ARM. Now a lot of you have asked me over the years what is our CPU (central processing unit, or computer&amp;'s brain) strategy and Ia4a4ve said over the years it was ARM. And I said it so matter of factly and it almost sounded like a joke. But it was the truth. It was the same thing I was telling our company inside that our CPU strategy is ARM. I believe that ARM will do for CPUs what Taiwan Semiconductor Manufacturing Co. did for foundries (the contract chip manufacturers). When I first came into the industry, there was a phrase and I forget who, I think it was either (chip executives) T.J. Rodgers or Jerry Sanders that said, do you guys remember itQ: Jerry Sanders (former CEO of Advanced Micro Devices) said that real men have fabs (or chip factories).A: Real men have fabs. The reason for that was during that time unless you owned a fab and had the ability to run a fab, develop the process technology to create the fab, you really couldn&amp;'t create a semiconductor company. Then TSMC came along. The idea of an open merchant foundry business where anybody can come and buy semiconductor manufacturing technology was really revolutionary. It created quite a few companies, including ours. Then I felt because of, if we believe in the mobile computing proposition, if we believed in that one of these days all of these mobile devices will be computers and they will be based on ARM processors and they will be reasonable computing devices.Then the volume of mobile devices phones &amp;8212' one billion going to four &amp;8212' is so large it would attract developers. They would create applications that make these mobile devices more wonderful. This virtuous positive feedback system would happen for the mobile devices as it did for PCs, except ita4a4s an order of magnitude larger. Instead of hundreds of millions of devices, ita4a4s several billion. And so that would make the ARM processor the most valuable instruction set architecture (or chip processing architecture) in the world.Wea4a4ve been talking to you about these three propositions for some time. Wea4a4ve been working towards this for sometime and at CES this year we were fortunate enough to package up a lot of these propositions and these ideas into a few announcements. The first announcement at CES was just simply announcing that we have real smartphones and tablets shipping with the Tegra Mobile processor.We needed a really good operating system to expose the benefits of Tegra. And finally it came along with Android 3.0. It has all the virtues of a modern operating system, it has hardware acceleration, video hardware acceleration for graphics, has a rich applications programming interfaces (APIs) just like Direct X has for Windows. So ita4a4s a wonderfully rich operating system, finally it came along and we were fortunate to partner with Google to bring that to the market. And so we were able to announce that at CES.The second thing we announced was Project Denver. Wea4a4ve been working on a CPU internally for about three and half years or so. It takes about five years to build any full custom CPU. And Project Denver has a few hundred engineers working on it for this period of time and our strategy with Project Denver was to extend the reach of ARM beyond the mobile, the handheld computing space. To take the ARM processor, partner with them to develop a next-generation 64 bit processor to extend it so that all of computing can have the benefits of that instruction set architecture. It is backward-compatible with todaya4a4s ARM processors.And so by partnering with ARM to build this processor, we felt that we could bring the ARM processor into the PC because the PC is still a very powerful device and ita4a4s still able to do many things mobile devices cannot. We would go into the PC but retain the energy-efficient characteristic of ARM and would enable a new class of personal computers that has many times less power consumption than todaya4a4s PCs but has the performance of todaya4a4s PCs if not more. And so that was our vision with Project Denver.But we timed it with Microsoft so that 15 minutes later, key members of the press could walk across the hall, go into Microsoft&amp;'s press announcement and there Steve Sinofsky of Microsoft would announce that next generation Windows would be based on ARM. And so everyone now sees the picture that our CPU strategy really is ARM, that we intend to take the ARM for mobile devices all the way to supercomputers. ARM is now the only CPU in the world that will have deep penetration in the mobile devices, the PC, servers and supercomputers. And so I think at CES our strategy for Nvidia 3.0 was crystallized and people understood what we were trying to do &amp;8212' that we were trying to build a modern version of a computer technology company.So that was kind of CES. People still thought a cloud over our heads was our big battle with Intel. People said that Nvidia&amp;'s Intel chip set (MCP) business is going away and of course we announced that our dispute with Intel has been resolved. Wea4a4ve extended our cross license with Intel and the licensing revenues that would come to our company would be approximately $1.5 billion over six years. That by and large replaces and some the business that we lost with MCP. If you think about the net income that it generates for our company and you multiply by whatever ratio you would like, six times for example for a 15 percent net income company that one and a half billion dollars translates to quite a large revenue contribution over six years. It more than compensated for the MCP business that we lost.And so we were able to address part of the cloud over our heads with that settlement. And in the last part, and this is always the case when you demonstrate the first version of something, Tegra was our first success. All these smartphones and all these tablets that were announced at CES was really our first success. And so the question people had were maybe this Tegra was, is Nvidia really serious about mobile computing Is this Nvidia and Tegra flash in the panAnd so at Mobile World Congress, we demonstrated our next generation mobile processor working almost perfectly. You can already use this thing right now' ita4a4s a perfectly working processor and was the worlda4a4s first quad core mobile processor. It is the worlda4a4s first mobile processor that can support a video resolution that is the highest of any computer in the world today. Whatever resolution you want it to support, we support, basically extreme HD. And as we demonstrated the worlda4a4s first consumer product of any kind to decode 1440p at 30 frames a second. I dona4a4t think anything with the exception of large custom-made projector players have the ability to do that. There is no consumer appliance device in the world that can do that today.And we also demonstrated a performance that was five times that of our last generation and so we introduced Kal-El. In the process of introducing Kal-El we introduced the idea that we would bring to the marketplace three other processors over the course of the next two years. Just like we do with GPUs, there will be a new generation of architecture every year.Every single one of this project are fully funded and the expectation is within the next three or four years we&amp;'re going to bring to the mobile market performance that is nearly a hundred times higher than todaya4a4s&amp;' PC. And that&amp;'s the roll out if you will of our Nvidia 3.0 strategy. Any questionsQ: At what point did you guys sort of decide that x86 (Intel-compatible microprocessors) had just many roadblocks for youA:  I think we thought about x86 for a very long time. There are two reasons why we decided not to do x86. Aside from, well the second reason is what I said earlier that in fact it&amp;'s the wrong instruction set architecture. The first reason is simply very large of course. The world&amp;'s not waiting for us to build yet another x86 and we&amp;'re not going to go hire a bunch of the world&amp;'s best engineers so that we can wake up in the morning to go do something that somebody else has already done 25 years ago. It&amp;'s not logical.And so it&amp;'s another way of saying it&amp;'s a commodity. Intel has got every single price point covered from $10 all the way up to $1000. There is not one nook and cranny we can cover by ourselves. AMD has covered everything else. And if you think about it for a second, how is it possible that AMD has a business model at all And so that&amp;'s kind of the first reason. There is also a positive way of thinking about it. Why dona4a4t we go find something where we can add a real contributionThe negative way of thinking about it is there is some crazy person out there trying the same thing as Intel and it&amp;'s not working for them. At AMD, they actually make perfectly good CPUs. I&amp;'ve never met a CPU at AMD that I didna4a4t like. They are all fine. They just cana4a4t win.Q: But if you go into the ARM world, there are more competitors.A:  Yeah but that&amp;'s the beautiful thing though. It&amp;'s like we&amp;'re all using TSMC for manufacturing. It&amp;'s an equal playing field for everyone. The fact that you have a CPU is equal. You start with ARM. But then building a computer out of that is very different. You can build a race car or a minivan. And we have to go choose the different types of markets where we could add a lot value because we&amp;'re passionate about it and we&amp;'re very good at it. Media computing is something that we&amp;'re really good at it.Q: You didna4a4t say it but you implied it. So does that mean that Intel is not an equal playing fieldA:  At no time is there an equal playing field with Intel. At no time. And the reason for that is because 90 percent of every one of your customersa4a4 livelihood depends on them. How is that an equal playing field The way to think about it is to look at it from AMD&amp;'s view. If AMD&amp;'s customers were to give them 100 percent of their business, AMD would not have the capacity to serve them. If HP says I would like to give you a 100 percent of my business, AMD would just say I cana4a4t do it. There is not enough capacity in the world to do it. That basically says your competitor is in a position that is formidable. It is impossible to beat them. That says something about Intel&amp;'s position.Q: Then they have the intellectual property position too. This is what your court battle was over. If somebody wanted to get into the x86 market right now, they&amp;'d have to pay Intel some ridiculous priceA: You could but dona4a4t forget they&amp;'re paying us a pretty significant royalty now.Q: If you would just assume it&amp;'s about processors and not graphicsA: What is not a solvable problem is even if they give me rights to make an x86 chip, I will be building a commodity that at every price point they have an alternative to. And if they have an alternative to everything that I make, and it&amp;'s easier to buy from Intel, it&amp;'s just really not possible to distinguish yourself in an x86 world. And so that&amp;'s sort of the reason why, that&amp;'s one of the negative reasons why you dona4a4t do it. But the positive reason is we all want to go make a contribution to something and make a difference in the world. I mean you&amp;'re going to go spend $1 billion in r&amp;amp'd, you go spend $1 billion building something that matters.So that&amp;'s sort of the more first principle and logical thing to go to. And I think that when I think about investment, I tend to think about the time of our people. I dona4a4t want to waste the time of our people. I mean you get all this great talent, you convince them to come to Nvidia, and guess what you go get them to build: something that someone else has done. It&amp;'s no different from writing an article that&amp;'s exactly been written already. You want to tell a story in a new way, you want to add a new perspective. And so the perspective that we thought that we can really do is that in this area of energy efficient computing. The way you go about computing is radically different.Q: Now that you&amp;'re getting $57 million a quarter from Intel, you might start saying nice things about them, rightA: I didn&amp;'t say anything bad about them. That&amp;'s the reality.Q: So did you swap that Intel for Qualcomm and Samsung there (for your rival)A: I dona4a4t know whether we swapped for anybody. We&amp;'re still competing as Intel' they&amp;'re still competing against ARM. I dona4a4t think anybody was swapped. We have simply added rivals. We have more competitors today than we ever had.Q: I remember back in late 1990s there were 60 competitors in graphics.A: That&amp;'s right.Q: How will you winA: Well anything worthwhile doing you&amp;'re going to have a lot of competition. You cana4a4t choose something that&amp;'s worthwhile to do that you&amp;'d be so so arrogant to think that you&amp;'re the only person in the world that figured it out. It wona4a4t be for long. Well the question is can we add a unique perspective That&amp;'s mobile computing on the whole account if we all havena4a4t figured it out that&amp;'s the future. If everyone hasna4a4t figured it out that&amp;'s because they&amp;'ve got their head in the sand. If graphics is important, if visual computing is important, we can add a perspective. If building a high performance computing device is important we can add a perspective.I think that at least mobile devices are still in ancient times. I mean frankly this is a whole bit like Windows 2.0. We&amp;'re going to look back at these phones and they&amp;'re just going to be gross. They&amp;'re going to be disgusting. I mean yucky. And you&amp;'re going to look at it and go' I cana4a4t believe I used that.Q: Just that I&amp;'d be interested to hear your views of kind of where you see the consumer in the computing industry in say three years I ask the question in the perspective of what we should expect to see when we go to Best Buy say in two years. Is the smartphone and tablet section going to be much bigger or the PC sector Are consumers going to know the difference between what they&amp;'re buying if Windows works on all of themA: Excellent question. The old personal computer industry was, you bought a PC at Best Buy it&amp;'s based on Wintel (Windows and Intel). That&amp;'s the old PC industry. But we all know that the new personal computer industry is including that but it&amp;'s a mobile device and will be increasingly a mobile device. And it&amp;'s a foregone conclusion our children are much more enamored with iPhones and Android devices and tablets and now with PCs. But you know you dona4a4t buy mobile devices at Best Buy. You buy them at AT&amp;amp'T, Verizon stores. So Best Buy is really under a lot of pressure. If ARM is the most important chip architecture, then the most important processor in your computer is going to be an SOC (system on chip, or a processor with many other parts built into it).Q: Do you expect consumers to care about what&amp;'s happening at the chip levelA: That&amp;'s the amazing thing. That&amp;'s why it&amp;'s even more over than we think. The consumers arena4a4t going to worry about that at all. Nobody ever picked up an iPhone goes, I wonder if this has an x86 or an ARM inside. I just know it&amp;'s an iPhone. I know, that&amp;'s how sad it is. That says everything.Q: Where does Qualcomm fit in this worldA: We compete with Qualcomm. I think about Qualcomm as a mobile company that is growing into computing. They grew up on the mobile side. Our strength is that we know computing really well. The more sophisticated the computers or tablets or smartphones, the more we have an advantage.Q: How fast does Denver have to get into the market Can yo wait until Windows on ARM arrivesA: Denver can come out ahead. It does everything. Denver cana4a4t just be another CPU port. We have to bring a perspective about energy efficiency that the world has never seen and so thata4a4s something that we are quite excited about.Q: What do you think of the OS warsA: Operating systems are really an ecosystem with all the companies around them. So other software companies, hardware companies, OEMs (original equipment manufacturers). You learn how to work with that operating system in a way that really hard to put into words. Thousands of people are working together on a daily basis and you cana4a4t put that down on a piece of paper, or you just can&amp;'t answer how do you work with Microsoft I dona4a4t know where to start. Ita4a4s been 18 years' you know most people arena4a4t married that long.And so when we started working on mobile devices with them, ita4a4s all the same people here. Instead of having Microsoft work with the ARM side of our company, we moved the ARM processor work into the PC set of our company because it is a lot easier to do that than to reconnect 4,000 relationships. We have that relationship with others as well. When you think about a new operating system, you think about what it is capable of doing as well as the ecosystem around it that makes it sticky or not sticky.There is a Windows ecosystem and an iPhone ecosystem that Apple has created. There is a Blackberry enterprise ecosystem. The question is how much more can you build like that I think the answer is there are not many more out there.Q: Where do you come down on WebOSA: It&amp;'s an OS for HP because they can always use it for the printers and things like that. The question is what is everybody else doing If you have an HP operating system, you disconnect a very large part of the computer industry from it. Dell and Acer don&amp;'t get involved in that. The question is do we get involved with them and thata4a4s a very tough question because supporting an operating system is an enormous undertaking as operating system gets more and more complicated.We support Windows, Macintosh, Linux because of our supercomputing work, RIM, and Android. Basically, that&amp;'s a huge investment for us already.Q: What are your prioritiesA: Our priorities are Windows first, Android second.Q: So what is your relationship with the Nokia If you want to have, if youa4a4ve got a relationship with Windows, you may have a relationship with Nokia.A: The exciting thing for us is that Nokia used to be a non-opportunity for us because we never supported Symbian. Now that they are moving to Microsoft, we have a chance.Q: Does Apple have to lose market share for your market opportunity to get biggerA: No. Apple has to get to a point where the number of projects that they have in the company exceeds their capacity as a company to build internally.Q: Is ARM on the Mac OS possibleA: I dona4a4t know their plans but if you look at it from 10,000 feet, it seems to make sense, right Because if they go Mac on ARM, they could address some of their concerns with their own SOC. So instead of paying $150, they can pay $15.Q: Just to follow, who do you have to displace to get into Nokia Who is there nowA:  Mostly Nokia, when I say Nokia I mean I shouldna4a4t say it that way, I would say ST Ericsson. ST Ericsson is almost 100 percent of Nokia. Used to be TI. I will say even maybe some TI still.Q: Do you think it is possible that Apple could have external CPU suppliers and internal going at the same time.A: Yeah. They use some of their own chip sets, they buy some of ours but ita4a4s only when the business opportunity get so large that they dona4a4t know how to address it.Q: Where is the Project Denver opportunity Is is mobile, PCs, or serversA: We are all about energy-efficient computing.Q: Does that mean Windows and ARM can address the entire marketA:  I dona4a4t know. Nobody actually knows. My question is this: do you guys actually believe in five years time, whether you are in a desktop computer, or a mobile computer, is there some way that energy-efficient processing is not going to be enough for you Can you actually imagine it I think we are having a hard time finding markets it doesna4a4t serve. It does HD, it plays games. Multiply the performance by 50. What can a computer do with that kind of performance Do you need moreSo it turns out there are still a ton of content creation opportunities for those supercomputing workstations. But for most of our normal computing average computing needs, I think a mobile device with a couple of watts of power consumption, which is 50 times less than the power consumed by your desktop today, is going to be enough. So my imagination tells me that the mobile computing market is going to become unquestionably the most important computer in the world. Mobile processors will address a very large part of the market.We are going to get to a point where you can enjoy the same game on any device. If sitting in front of your living room and you can play game on your big screen TV but if you want to pick up where you left off, you could just get back into the game on your mobile device.Q: Is there still a need for game consoles A: Well I still think that there is a market for a dedicated device. It&amp;'s just simply wont be as large as it used to be, dona4a4t you thinkQ: I am not sure.A: There are enough people out there who want a wonderfully designed game device. There is a market for people like that.Q: Well you could just have a little Nintendo chip that you put in your Android phonesA:  Yeah or a Nintendo store on that phone. When Nintendo realizes that what they are really all about is helping people enjoy games, then they could do that. Why can&amp;'t you enjoy their games on any mobile device And so maybe they realize that at some point and theya4a4ll say if you have a mobile device, wea4a4d like you to play Mario on it and you can buy from this store. But if you want a dedicated device to play Mario, you can have it this way. If you want to play on TV, you play this way.Q: Do you think there will be another round of consoles comingA: Oh, no question about it.Q: And can you predict when it will be in terms of how many years from nowA:  We will build one of them, right. And the reason for that is because the world doesna4a4t have enough engineering talent for anybody to build three of them at one time. It takes the entire livelihood of a computer graphics company to build one of them. And every single time they build one, my life is in danger. You build it once every five or seven years, but you have to build it all in a very short time. That&amp;'s because they wait and wait and then they say, &amp;8216'Can I have it next week&amp;'Q: So how much longer a life do you think Xbox 360 and the PS 3 haveA: Oh 10 years. But the next new console will happen before that. They are still selling PlayStation 2s.Q: So Project Denver raises the question as to whether there is use for more than four cores on a client-side device. So my hunch about Denver was maybe ita4a4s like a GPU with four cores attached to it.A: You are trying to trick me into telling you everything about Project Denver. Okay I fess up, and here is how it works.Q: Philosophically, we could keep adding more cores into the chip, right But if you dona4a4t need more than eight threads of execution, or maybe 16 threads, then what else do you do for the CPU Whereas if you can just add more GPU hardware, and more cache, then you can see the benefit.A: No, I mean there are many things that you said that are quite true. For example, for any application about six to eight threads is about all it could support. I mean youa4a4ve got an audio thread, you got an artificial intelligence thread, you got a physics thread or a few of them, you got some basic collision detection threads. You dona4a4t have that many threads, but you could spawn off probably six to eight threads and in fact thata4a4s the reason why Xbox 360 has six cores and it keeps them pretty busy. I don&amp;'t disagree with you about the eight threads. The thing that I would also say though is that world has become highly multitasking, especially on these mobile devices.And when youa4a4re reading a book, listening to music or youa4a4re accessing a website, you want it to pop up real fast. When your web site is coming in, especially once you get Wi-Fi or 4G, you want it to come it fast. You get all these Java scripts all loading at the same time. Thata4a4s a whole lot of threads you could process at the same time. So interactivity, the snappiness of an experience, the fact that youa4a4re doing a whole of things at the same time &amp;8212' you could be downloading an application, listening to music and browsing the web &amp;8212' you dona4a4t want that to slow down.Silicon cores are basically free. You really want never to give up the opportunity to delight somebody with a snappy experience. I think over time our expectation is that stuff ultimately will work and deliver a great experience. The silicon is almost free. The cores are free. I&amp;'m saying just buy them from me.Q: Do you thing that TSMC will lag behind in updating their process technology at a certain pointA:  No in fact the exact opposite is true. There was a time when only Nvidia and AMD pushed the leading edge capacity of TSMC. TSMC really relied on Nvidia and AMD to drive their early ramps. But now that Qualcomm and others are now in the mobile computing business, there are more and more semiconductor companies that are pushing the high performance nodes and thata4a4s a good thing. I mean Qualcomm is now pushing the high performance nodes because they want more performance, right And TI wants more performance and we want more performance, Marvell wants more performance.Q: Why did Intel miss mobile computingA:  I think when you are in a different position, you look at the world differently. It&amp;'s hard to see the world clearly when you are in the midst of enormous success and ita4a4s not their fault. You almost cana4a4t see it' you know what I am saying I mean you cana4a4t see the other side because what you are doing is working so well. I mean could you imagine, I started a Chinese food restaurant and I got lines piled up to the other state. I would think that everybody in the world wants to be Chinese and so I will just keep building it out. The reason why we are certain that the future was going to be mobile computing devices was by extrapolation. We looked at what was inside mobile devices and extrapolated. When the ARM processors first showed up in a TI phone, do you guys remember that I mean that was a wake up call for the world. That was 10 years ago, but that was a wake up call.Q: Where do you think the price of the tablets is going to settle at this yearA:  It depends on what kind of tablets. The problem is touch has a lot of different types. There is the person who doesn&amp;'t mind resistive screens. There are 10-finger capacitive touch screens, or four-finger screens. There are more screens coming. If you want perfect touch and handwriting, that could still be an $800 tablet. You can go down to resistive touch screen and then pound the living daylights out of the screen before it knows you hit the screen, then that could easily be $199.Q: I think it depends on what Apple does.A:  No. I believe that Apple does what Apple does and nobody else is going to compete with them.Q: So you dona4a4t think the Apple has a sort of particular pricing advantageA: I dona4a4t think Apple products are going to be cheap and let&amp;'s think about that for a second, I think first of all, they have one advantage that everybody else doesna4a4t have which is the Apple Stores. Best Buy commands a 30-point margin. When you sell at Best Buy, you lose 30 points. I mean that is huge. Apple has a cost advantage.Q: Are you shipping Tegra 2 chips for the Motorola XoomA:  Oh yeah we are shipping the daylights out of it.Q: Back to Windows on ARM again: did you know about it before you greenlit Project Denver on ARMA: We had to commit on Project Denver first.Q: So what made you think though that Microsoft would follow through with Windows ARMA:  We would have done Denver with ARM without Windows on ARM.Q: For whomA:  For mobile devices that dona4a4t use Windows.Q: Was there a sigh of relief when Microsoft made the announcementA:  Oh yeah. When Windows decided to use ARM, our market opportunity went from a billion units to 1.4 billion and thata4a4s the way I think about it. There are a billion smart phones and tablets and whatever and then now you add to it, 400 million notebooks and PCs. So the increase of our total available market by 40 percent is not a bad thing. So I was delighted by that. Okay, I moonwalked a little. Dan (Vivoli, senior vice president of marketing at Nvidia) and I hugged. Dan wept. I was happy, he wept, he wept, it was noticeable, he wept. He was that happy, he wept.Next Story: Deals &amp;038' More: Ruckus Media grabs $3.5M for family-friendly apps Previous Story: Strategy means nothing without implementationPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Project Denver, Tegra 2Companies: advanced micro devices, Intel, NvidiaPeople: Jen Hsun Huang          Tags: Project Denver, Tegra 2Companies: advanced micro devices, Intel, NvidiaPeople: Jen Hsun HuangDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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