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<title>Haaze.com / searchrounds / Published News</title>
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<pubDate>Tue, 07 Jun 2011 07:10:41 +0000</pubDate>
<language>en</language>
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<title><![CDATA[AT&T has to track down $1 billion in data tax case]]></title>
<link>http://www.haaze.com/story.php?title=att-has-to-track-down-1-billion-in-data-tax-case</link>
<comments>http://www.haaze.com/story.php?title=att-has-to-track-down-1-billion-in-data-tax-case</comments>
<pubDate>Tue, 07 Jun 2011 07:10:41 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=att-has-to-track-down-1-billion-in-data-tax-case</guid>
<description><![CDATA[(Credit:CC MrVJTod/Flickr)AT&amp;T may need to knock on a few doors and place a few calls to get back nearly a billion dollars it payed to states and other governments on behalf of its wireless customers. That's one of the requirements of a class-action settlement approved last week over taxes the company is alleged to have levied improperly for wireless data. Lawyers from Bartimus, Frickleton, Robertson &amp; Gorny filed suits in every state claiming that AT&amp;T was in violation of the Internet Tax Freedom Act, which placed a moratorium on taxes for Internet access until November 1, 2014. The cases were later consolidated into one to be overseen by a federal court in Illinois. According to an online brief from the Kansas City firm, it &quot;may be the largest class action case in history in terms of the number of consumers affected...from over 2,000 taxing jurisdictions nationwide.&quot;The settlement lays out a detailed process for how AT&amp;T will work to get the taxes back--plus interest, where legal--for its customers on their behalf.The actual settlement is for more than $1 billion dollars, although due to some statutes of limitations, the amount will come in at just under a billion, according to estimates included in the district judge's order approving the settlement . &quot;As part of the settlement, AT&amp;T Mobility stopped charging certain taxes and fees on data plans,&quot; Marty Richter, an AT&amp;T spokesman, told the Dallas Business Journal in an e-mail. An AT&amp;T spokesman could not immediately respond to CNET's request for comment.In the settlement (PDF via FierceMarkets.com), the district court acknowledges the plaintiff's complaint that the taxes shouldn't have been collected. But is also acknowledges that AT&amp;T says the charges are incorrect and denies all liability, but is agreeing to recoup the funds paid to governments on behalf of customers at its own expense anyway.&quot;AT&amp;T Mobility collected only those taxes that we believed we were required to collect, and passed them along to state and local taxing authorities,&quot; Richter also told the Dallas Business Journal. &quot;We agreed to settle these cases to avoid the burden and cost of further litigation.&quot;To find out if you should be expecting some benefits to be coming your way, check out the settlement site, although note that it hasn't been updated since the settlement was approved.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Reports: New MacBook Pros coming this week]]></title>
<link>http://www.haaze.com/story.php?title=reports-new-macbook-pros-coming-this-week</link>
<comments>http://www.haaze.com/story.php?title=reports-new-macbook-pros-coming-this-week</comments>
<pubDate>Tue, 22 Feb 2011 08:10:25 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=reports-new-macbook-pros-coming-this-week</guid>
<description><![CDATA[(Credit:Apple)New MacBook Pro laptops will arrive from Apple this week, just in time for Steve Jobs' birthday, according to several recent reports.The AppleInsider, an enthusiast site, reported yesterday that new MacBook Pros will be released Thursday, the same day that Apple CEO Steve Jobs turns 56.The updated line of Apple laptops is expected to use Intel's new dual-core Sandy Bridge mobile chips, which have faced a chipset flaw and some delays. Last night, Intel released an updated price list that contained new dual-core chips.The fastest of the Sandy Bridge chips run at 2.7GHz, according to the specs released by Intel.Apple also told some of its partners that it was shipping sealed packages to them that were not to be opened until after a formal announcement, according to the AppleInsider report.A separate rumor from Boy Genius Report suggests the new MacBook Pro will feature a solid state drive that will only load the operating system. If true, this would give the MacBook Pro a much faster start-up time, similar to that of the newest MacBook Air.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[CES: GE's next Ecomagination challenge: Home energy]]></title>
<link>http://www.haaze.com/story.php?title=ces-ges-next-ecomagination-challenge-home-energy</link>
<comments>http://www.haaze.com/story.php?title=ces-ges-next-ecomagination-challenge-home-energy</comments>
<pubDate>Fri, 07 Jan 2011 08:10:50 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Eco</category>
<guid>http://www.haaze.com/story.php?title=ces-ges-next-ecomagination-challenge-home-energy</guid>
<description><![CDATA[LAS VEGAS--General Electric today said the next phase of its $200 million entrepreneurship challenge will focus on home energy management. GE at the Consumer Electronics Show said that the contest, called &quot;Ecomagination Challenge: Powering Your Home,&quot; will begin January 18 and run through to March 1.In July, GE launched the first phase of the contest with four venture capital companies to seek out business ideas for modernizing the grid from the general public. In November, it said it will provide grants or invest directly in several power grid-related companies, covering everything from way-out ideas such as solar-powered roadways to software to make data centers more efficient.GE's connected, energy-savvy home (photos) Technologists and entrepreneurs can submit ideas for home energy management, which will be judged by a panel of experts, GE employees, and investors. Winners can get a direct investment from GE, a $100,000 innovation award, or simply recognition from GE. GE was prompted to create a category in home energy based on the first contest, for which more than 1,000 ideas in that area were submitted, according to a company blog.The business or technology ideas could touch on home energy efficiency, management, or on-site power production through solar, wind, hydro, or biomass energy, according to GE.AtCES, GE has made digital energy the showcase of its booth, which shows its Nucleus home energy management system, electric-vehicle charging ports, connected appliances, solar panels, and a small wind turbine for individual homes. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[dSLR Christmas tree sure to capture Santa Claus]]></title>
<link>http://www.haaze.com/story.php?title=dslr-christmas-tree-sure-to-capture-santa-claus</link>
<comments>http://www.haaze.com/story.php?title=dslr-christmas-tree-sure-to-capture-santa-claus</comments>
<pubDate>Fri, 24 Dec 2010 08:10:04 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Technology</category>
<guid>http://www.haaze.com/story.php?title=dslr-christmas-tree-sure-to-capture-santa-claus</guid>
<description><![CDATA[Most Expensive Christmas Tree Ever from The Seventh Movement on Vimeo.Let's hope the Grinch doesn't steal their Christmas. Some guys from a camera equipment rental shop have fashioned an impressive Christmas tree out of cameras, lenses, and tripods. The time-lapse vid above shows folks from BorrowLenses.com whipping a tree together with Nikon and Canon dSLRs and some very serious telephoto lenses. They call it the most expensive Christmas tree ever--or at least the coolest (I think Rockefeller Center's 30,000-light tree topped with a Swarovski star might outdo the 15-odd cameras, but who's counting). Cheers to that. I hope they get a decent pic of Saint Nick tonight. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[New ways for small businesses to advertise online]]></title>
<link>http://www.haaze.com/story.php?title=new-ways-for-small-businesses-to-advertise-online</link>
<comments>http://www.haaze.com/story.php?title=new-ways-for-small-businesses-to-advertise-online</comments>
<pubDate>Fri, 26 Nov 2010 08:10:14 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=new-ways-for-small-businesses-to-advertise-online</guid>
<description><![CDATA[Web analysts have been predicting a boom in online advertising for almost as long as there has been a Web. After years of steady growth in online ads, the long-awaited boom could be just around the corner. According to the Interactive Advertising Bureau (IAB) and PwC US, U.S. online ad revenues increased 17 percent in the third quarter of 2010 over the same period of 2009, reaching $6.4 billion, the highest quarterly mark ever recorded. While online video ads and more traditional banner and pop-up ads continue to generate increased revenue, the text ads that accompany search results still represent the largest piece of the online-advertising pie. IAB's numbers for the first half of 2010 indicate that search ads accounted for 47 percent of all online ad revenue--the same percentage as in the first half of 2009. But these revenue numbers could be dwarfed soon. New online ad services are targeting small businesses, many of which have been reluctant to adopt Web ads. Two reasons for the slow rate of online advertising by small businesses are the perceived low rate of return for the ads and the time required to manage an online-ad program. According to Pete Barlas of Investor's Business Daily, Google and other search providers are attempting to overcome the hesitance of small businesses to buy Web ads by making it easier to select keywords and pick up other search engine optimization (SEO) tricks. Just as important is the rise in location-based services that offer discounts and rewards to customers who check in when they visit an establishment. Google recently released a new component of its Google Places service intended to make it easier for small businesses to benefit from online ads. Google Boost is currently available only in select U.S. markets, but for as little as $50 per month the service promises to deliver three-line text ads in the Sponsored Links section of search pages when people in the business's vicinity search for the terms they specify.Google Places lets small businesses place ads in the Sponsored Links section of search results that may include a star rating and custom tags.(Credit:Google) Google Boost and Google Places are closely tied to Google's AdWords service, so current AdWords customers can integrate the two accounts. However, AdWords offers many more management and reporting options, as well as many different types of ads.Help for businesses connecting online ads to offline sales Measuring the effectiveness of Web ads is more difficult for businesses that sell through brick-and-mortar stores and via the telephone. The key is to find ways to convince customers who buy through traditional channels to visit the company's Web site, and preferably register and sign in to their personal account. This can help businesses confirm that their online marketing led to an offline sale. Search Engine Watch's Adam Goldberg describes various techniques organizations can use to link their online and offline marketing efforts. Small companies looking to get their feet wet in the online-advertising world will find helpful advice in Chris Silver Smith's Locals Only blog on Search Engine Land. Smith acknowledges that SEO has become the province of search professionals who use a wealth of techniques designed to raise a company's Web profile via paid ads and organic search listings. However, the post includes links to several search-optimization primers that will be helpful to business owners.Local newspaper offers to sneak businesses into Google News One online advertising service introduces an entirely new local wrinkle--unfortunately, it's a wrinkle that tramples all over the (increasingly tenuous) separation of editorial and advertising content. Columbia Media Enterprises, which publishes the Columbus Local News site for residents of central Ohio, has teamed with an Internet marketing company called Share Velocity LLC to offer the Biz Visible local-search service. Each month, Biz Visible's PR Optimizer service will create a 500-word article about any local business that signs up. Because the ad will appear on the local newspaper's site as a regular article, it will be indexed by Google News and will potentially appear in the news service's listings along with straight news stories. An executive for the company is quoted as saying the goal is to share the newspaper's &quot;trusted-source advantage&quot; with local businesses. But what becomes of that trust when readers--and news-indexing services--determine that what a site presents as a news story is in fact an advertisement According to the Columbus Local News story, Share Velocity founder Darla Walker calls PR Optimizer the &quot;community newspaper's killer app.&quot; It seems to me the one thing the app is likely to kill is the newspaper's reputation for honoring the separation of editorial and advertising. Perhaps such a notion is outdated in the Wild West that the online-advertising world has become, but I'm one of the holdouts who believe integrity still matters in the news-publishing world.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Sean Parker says he enjoyed Social Network film, but &''it&'s complete fiction&'']]></title>
<link>http://www.haaze.com/story.php?title=sean-parker-says-he-enjoyed-social-network-film-but-8220itrsquos-complete-fiction8221</link>
<comments>http://www.haaze.com/story.php?title=sean-parker-says-he-enjoyed-social-network-film-but-8220itrsquos-complete-fiction8221</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=sean-parker-says-he-enjoyed-social-network-film-but-8220itrsquos-complete-fiction8221</guid>
<description><![CDATA[The Social Network was a beautiful and well-made film, said Sean Parker, who is depicted by Justin Timberlake in the movie about Mark Zuckerberg and the creation of Facebook.The film won Best Picture in the Golden Globe awards and it may very well win an Oscar. But Parker (who founded companies such as Napster, Plaxo, and Causes)said he believes the depiction of his role in the founding of Facebook was a &amp;''complete work of fiction.&amp;''Parker&amp;'s comments, made today in a conversation with novelist and social media expert Paolo Coelho at the Digital Life Design conference today in Munich, are significant because, while Zuckerberg and others have said they weren&amp;'t accurately depicted in the film, Parker has been relatively silent on the issue to date.With 600 million Facebook users trusting the company with a lot of personal information, the character of its founders has come under quite a bit of scrutiny.Parker said his life was over-glamorized in the movie. He alsosaid the film inaccurately  describes how he treated Facebook co-founder, Eduardo Saverin.Parker didn&amp;'t address facts in the film, which is based on the best-selling Ben Mezrich fictionalized book, The Accidental Billionaires. He didn&amp;'t, for instance, offer comment about getting caught at a party where alleged drug abuse was happening among minors. On a more frivolous note, he did mention that, while the characters in  the movie get to party with Victoria&amp;'s Secret models, Facebook&amp;'s founders didn&amp;'t. &amp;''There are no  Victoria&amp;'s Secret models in Silicon Valley,&amp;'' he said.Parker was booted out of Facebook early on, but he gets credit for enabling Zuckerberg to retain control of Facebook even as he raised money from venture firms. With Coelho, he said that he likes to start new platforms, but isn&amp;'t sure if they create an extremely powerful company or not. He noted, for instance, that platforms have to be neutral toward content or they become weaker and get less universal support. The way it really should be, he argued, is that power should reside with the content owners.&amp;''This begs the question: is Zuck the most powerful person in the world, or does neutrality limit his power&amp;'' Parker asked. &amp;''At end of the day, the power is still held by those creating content. &amp;8230' To change people&amp;'s minds, you still have to say something.&amp;''Disclosure: DLD paid for my trip to Munich, where I am moderating a panel. VentureBeat maintains that our coverage remains objective and independent.Previous Story: Motorolaa4a4s Xoom tablet landing at Best Buy Feb. 17 for $700PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: the social networkCompanies: Causes, Facebook, Napster, PlaxoPeople: Eduardo Saverin, Mark Zuckerberg, Paolo Coelho, Sean parker          Tags: the social networkCompanies: Causes, Facebook, Napster, PlaxoPeople: Eduardo Saverin, Mark Zuckerberg, Paolo Coelho, Sean parkerDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Tapjoy launches way for advertisers to pay for engagement in mobile games]]></title>
<link>http://www.haaze.com/story.php?title=tapjoy-launches-way-for-advertisers-to-pay-for-engagement-in-mobile-games</link>
<comments>http://www.haaze.com/story.php?title=tapjoy-launches-way-for-advertisers-to-pay-for-engagement-in-mobile-games</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=tapjoy-launches-way-for-advertisers-to-pay-for-engagement-in-mobile-games</guid>
<description><![CDATA[Mobile game distributor Tapjoy is launching a new service today to let advertisers reward users for the amount of time they spend with a given mobile application. Called the Pay-Per-Action Model for Android and Apple devices, the service is designed to encourage users to take specific actions in an app in order to gain a reward.&amp;''It&amp;'s all about engagement,&amp;'' or time spent with an app, said Mihir Shah, chief executive of San Francisco-based Tapjoy. He hailed the new model as unique in the industry, with the potential to make a big impact on revenues for mobile game developers. &amp;''We think it&amp;'s a bit of a game changer.&amp;''It takes a couple of elements to make it happen. Tapjoy has partnered with analytics provider Apsalar, which can measure a lot of analytics about how a user plays with an app. It can tell, for instance, just how far a user gets into a game and what the odds are that they&amp;'ll actually spend money on something. That gives Tapjoy the information it needs to link the user&amp;'s progress in an app to a specific task that an advertiser wants the user to achieve.Shah said that Tapjoy has tested the Pay-Per-Action Model in games and seen stellar results. For instance, an advertiser can give the user a specific reward for making it to level three in a game such as Tap Fish. If the user makes it to level three, then the engagement level is much higher. In fact, users who make it to level three are likely to make it to level 10, Shah said.Normally, action-based models allow developers to reward users only for installing and downloading an app. But with the new service, advertisers can now reward users for for getting through a tutorial, past a certain level, or any other type of activity. In contrast to other ad methods, advertisers are willing to pay more for this kind of engagement. For instance, a bank might pay much more for a user who uses a banking app five times rather than just once. That&amp;'s because that user is far more likely to continue using the app and somehow generating revenue for the bank, given that level of engagement.Mobile developers can adopt the new service by using Tapjoy&amp;'s Pay-Per-Action software development kit. Rizwan Virk, chief executive of DeNA&amp;'s Gameview Studios, said his development studio has used Tapjoy&amp;'s current app distribution system and thinks that the new service will work great in the company&amp;'s games such as Tap Fish.Tapjoy&amp;'s rivals include Flurry and its Appcircle technology. Investors include Rho Ventures, Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. Tapjoy was formerly known as Offerpal but changed its name after going through a big controversy in the Facebook offers business. It acquired Tapjoy and then renamed the whole company Tapjoy. Shah said that both the Tapjoy business and the offer business are growing fast. Tapjoy has anywhere from 50 to 100 employees and currently has 40 open jobs, Shah said.Next Story: Nokia scraps its first MeeGo phone Previous Story: There&amp;'s no room for common sense in startupsPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Pay-Per-Action ModelCompanies: Flurry, Offerpal, TapjoyPeople: Mihir Shah          Tags: Pay-Per-Action ModelCompanies: Flurry, Offerpal, TapjoyPeople: Mihir ShahDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[OpenFeint and Adknowledge open up a new way to make money from mobile games]]></title>
<link>http://www.haaze.com/story.php?title=openfeint-and-adknowledge-open-up-a-new-way-to-make-money-from-mobile-games</link>
<comments>http://www.haaze.com/story.php?title=openfeint-and-adknowledge-open-up-a-new-way-to-make-money-from-mobile-games</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>searchrounds</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=openfeint-and-adknowledge-open-up-a-new-way-to-make-money-from-mobile-games</guid>
<description><![CDATA[The days when game developers could only get 99 cents for a mobile game are fast disappearing. Now they&amp;'re figuring out new ways to make money. OpenFeint and Adknowledge are launching a new platform today called OFX 2.0 which rewards players for taking certain actions like installing a game.It isn&amp;'t a new idea, but it certainly shows that game app makers won&amp;'t be hurting for ways to monetize mobile games. It is one more way that the mobile gaming market could take off and become as lucrative as the multibillion-dollar social gaming market on social networks.This is how it works. Developers create their games with the OpenFeint social mobile games platform. The OpenFeint software carefully tracks how far a user gets into a free-to-play game, or one where a user can start playing for free. When the gamer crosses a certain threshhold, OpenFeint offers an option for the gamer to pay in order to make further progress. The user can pay, or they can pursue a different path.That&amp;'s where Adknowledge comes it with its offers, or alternative payment options which are really special ads. The player can receive free virtual currency &amp;8212' which the player would otherwise buy with real money &amp;8212' in exchange for doing something like signing up for Netflix or installing an app. The latter is called &amp;''pay-per-install&amp;'' distribution, and it will now be offered as a standard monetization path for the game developers and publishers who use OpenFeint.Game developers can use pay-per-install distribution to boost the sales of their own games. They can, for instance, put an ad into another game that rewards those players with virtual currency if they install the game developers&amp;' app. The game player uses the virtual currency reward to buy goods in a game that they would otherwise have to spend real money on. OpenFeint keeps a slice of the revenue for itself. But developers wind up with a new way to make money.Rival mobile distribution firm Tapjoy has also created what it calls a &amp;''pay-per-action&amp;'' monetization platform, which goes a step further. That system uses analytics from Apsalar to figure out how far a gamer gets into a game. It then gives them rewards for being more engaged in a game. Flurry also has a variation on the same business with its AppCircle app recommendation engine, which recommends games to players and then gets a cut of the business if the user installs the game.&amp;''Mobile is the new frontier for game developers looking to reach the next wave of gamers,a4 said Chris Smutny, general manager for Adknowledge. a4AThe free-to-play phenomenon that became popular on Facebook is about to explode on mobile.&amp;''OpenFeint has more than 4,800 developers using its software development kit and those developers have more than 66 million game players. One developer that will use the new OFX 2.0 platform is CrowdStar, a sister company of OpenFeint&amp;'s (both are funded by YouWeb). The OFX 2.0 platform will be available on March 7.Next Story: Mobile game maker TinyCo scores $18M from Andreessen Horowitz Previous Story: George Zachary: No bubble yet, but one&amp;'s buildingPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: mobile games, monetization, pay per installCompanies: Adknowledge, OpenFeintPeople: Chris Smutny          Tags: mobile games, monetization, pay per installCompanies: Adknowledge, OpenFeintPeople: Chris SmutnyDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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