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<title>Haaze.com / tomoros / Published News</title>
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<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
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<title><![CDATA[Adobe&'s Wallaby brings Flash to iOS days before iPad 2 release]]></title>
<link>http://www.haaze.com/story.php?title=adobersquos-wallaby-brings-flash-to-ios-days-before-ipad-2-release</link>
<comments>http://www.haaze.com/story.php?title=adobersquos-wallaby-brings-flash-to-ios-days-before-ipad-2-release</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>tomoros</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=adobersquos-wallaby-brings-flash-to-ios-days-before-ipad-2-release</guid>
<description><![CDATA[Good news for advertisers: Adobe&amp;'s new Wallaby application will be able to port some Flash functionality, including Flash banner ads, to Apple&amp;'s iOS devices. Until now, Apple has been blocking Adobea4a4s attempts to bring Flash to the iPad and iPhone.Now it is possible for web developers to create iOS-compatible Flash content before the iPad 2 is released on Friday, March 11.Wallaby is an application that runs on Adobe AIR, a runtime environment for creating rich web applications. Wallaby converts the Flash files to regular HTML using CSS and SVG specifications to make them usable on Apple mobile devices. The early version of Wallaby was created specifically to enable Flash-based banner ads on iOS, Adobe&amp;'s Tom Barclay told GigaOM.Apple&amp;'s Steve Jobs has said that Flash is not necessary for the iPad or iPhone, and it will become obsolete with the development of HTML5, the next-generation of HTML that Apple is backing heavily. Nevertheless, there is much Flash-based content that cannot be seen on Apple&amp;'s mobile devices. It&amp;'s not the 75 percent of web content that Adobe suggests, but content like games and web animations are completely inaccessible on Apple devices. And of course, badly designed sites that rely on Flash for navigation are completely useless in iOS.There are still many limitations with Wallaby, including the absence of some high-end Flash features. It will also use HTML5 to handle audio and video files. There will likely be new features in future releases, but dona4a4t count on it letting you play Flash games on your iPhone.Previous Story: Epic Games shows jaw-dropping graphics for next-generation consoles (video)PrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Flash, HTML5, iOSCompanies: Adobe, ApplePeople: Steve Jobs          Tags: Flash, HTML5, iOSCompanies: Adobe, ApplePeople: Steve Jobs Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Guild creator Felicia Day: Web shows should aim carefully]]></title>
<link>http://www.haaze.com/story.php?title=guild-creator-felicia-day-web-shows-should-aim-carefully</link>
<comments>http://www.haaze.com/story.php?title=guild-creator-felicia-day-web-shows-should-aim-carefully</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>tomoros</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=guild-creator-felicia-day-web-shows-should-aim-carefully</guid>
<description><![CDATA[If you want to launch a successful Web TV show, thinking small may be better than thinking big, said Felicia Day, writer and star of the popular online series The Guild.Day was one of the keynote speakers at the South by Southwest Interactive conference in Austin this week. She presented a number of contrasts between traditional and online media, but one that she returned to repeatedly was the idea of creating content for a niche audience, rather than trying to make something to suit everyone.a4AYou aim with a sniper rifle versus a shotgun,a4 she said.For example, The Guild is a show about players addicted to an unnamed online roleplaying game, and it was clearly written for an audience of gamers. Knowing that there was a natural fan base for the show, one that would feel passionate about The Guild and promote it online, was key to early growth, Day said. If you create an online show, you need to be able to answer the question, a4AWho am I talking toa4a4ATrying to please everybody, ita4a4s never going to work,a4 she said.Day predicted this approach will also pay off with a new project, Dragon Age: Redemption, a Web video series based on the Dragon Age video games from BioWare. Movies based on video games are notoriously bad, even if theya4a4re big-budget productions. Day argued thata4a4s because they suffer from trying to appeal to everyone, rather than just the fans of the game. In the case of Day&amp;'s new show, she acknowledged that ita4a4s a challenge to portray a rich fantasy world on a Web TV budget, but shea4a4s a fan of games and did months of research to get the details right.The Guilda4a4s business model has been pretty unusual too. The first season was paid for by viewer donations, and the subsequent four seasons were funded by Microsoft and Sprint. Day argued that sponsoring Web shows is a better use of advertisersa4a4 money than normal TV advertising. She said that for the $3 million it costs to place a single 30-second ad on television, advertisers could fund an entire season of a Web show, and then their brand name (and no competing brands) would be featured prominently wherever the show is distributed.Besides Web business models, Day also made time to talk about the value of anonymity on the Web.Next Story: RewardVille will make you play even more Zynga games Previous Story: Japan earthquake stalls Nissan electric car productionPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: Guild, web TVPeople: Felicia Day          Tags: Guild, web TVPeople: Felicia DayAnthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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