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<title>Haaze.com / vietdragons / Published News</title>
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<pubDate>Sun, 16 Jan 2011 08:10:02 +0000</pubDate>
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<title><![CDATA[Apple savvy in focus: The iPhone 4 camera]]></title>
<link>http://www.haaze.com/story.php?title=apple-savvy-in-focus-the-iphone-4-camera</link>
<comments>http://www.haaze.com/story.php?title=apple-savvy-in-focus-the-iphone-4-camera</comments>
<pubDate>Sun, 16 Jan 2011 08:10:02 +0000</pubDate>
<dc:creator>vietdragons</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=apple-savvy-in-focus-the-iphone-4-camera</guid>
<description><![CDATA[Apple'siPhone 4 camera packs a technology that a lot of buyers of the phone may have missed: a new image sensor tech that is coming into focus--pardon the pun--as camera makers like Kodak adopt the technology in higher-end cameras. Steve Jobs discusses the iPhone 4&amp;39's backside illumination (or illuminated) sensor technology at the phone&amp;39's rollout event.(Credit:CNET/James Martin)The technology, called backside illumination, or BSI, was highlighted by Steve Jobs when he took the stage to roll out the new iPhone, as Joshua Goldman of CNET Reviews wrote here. Apple's savviness shines through here. The company had to do its homework to get out in front of this trend, particularly in smartphones, which are not necessarily known for having the latest and greatest camera technology. BSI sensors improve the image sensor's sensitivity--by boosting the amount of light captured--and, as a result, improve low-light performance while reducing noise. Sony was one of the first to announce the technology back in 2008. Another company, OmniVision, has made this available for smartphones. OmniVision's BSI design takes the traditional CMOS (complementary metal-oxide-semiconductor) image sensor and turns the image sensor upside down, which is actually the most unobstructed way for light to strike the pixel. Why Because conventional front-side illumination image sensors are left with relatively little photo-sensitive area after all of the transistors, dielectric layers, and metal circuitry are added on top. Kodak&amp;39's upcoming EasyShare Max uses a Sony backside illumination CMOS sensor. (Credit:Kodak)I stumbled across one of the most recent applications of the technology during my trek across the vast north, central, and south halls atCES earlier this month. There, I bumped into the Kodak booth, where the U.S. camera company was showing off its new high-end EasyShare Max--(which is also mentioned here). To contrast the difference with conventional sensors, Kodak has posted an example of a BSI sensor-generated image on its EasyShare Max page. In ad copy, Kodak describes BSI as follows: &quot;CMOS sensors deliver higher quality pixels--better pixels are better than more pixels. Kodak's first BSI CMOS sensor delivers stunning low-light picture quality with less noise and less blur--no flash needed.&quot; The copy about better pixels is important--a point Apple has made too. Kodak, to date, has been mostly an advocate of more pixels, not necessarily better pixels. And Kodak is late to the BSI sensor party. It is not only following Apple but a host of other camera manufacturers like Sony--most recently in its Cyber-shot--and Samsung, as CNET Reviews has pointed out in the past. But the fact that Apple, a smartphone maker, was one of the first to get this into a phone demonstrates Apple's tech smarts and heightens the anticipation for future iPhone 5 andiPad 2 products.  <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Global LED market surges, doubling last year]]></title>
<link>http://www.haaze.com/story.php?title=global-led-market-surges-doubling-last-year</link>
<comments>http://www.haaze.com/story.php?title=global-led-market-surges-doubling-last-year</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>vietdragons</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=global-led-market-surges-doubling-last-year</guid>
<description><![CDATA[The global high-brightness LED market doubled last year, jumping from $5.6 billion in 2009 to $10.8 billion in 2010.That marks a 93 percent growth rate, according to Strategies Unlimited, an LED market research firm. LEDs are championed within cleantech as energy-efficient, longer-lasting lights. But their costs are still not completely cost-competitive, a factor in the heated debate over whether the U.S. should stick with a 2007 mandate that will effectively phase out the incandescent light bulb by 2014.LEDs used in LCD monitors and TV backlights led the growth in the past year, followed by mobile display applications.Making LEDs affordable for retail and city installations, however, is the next frontier as manufacturers continue to try to cut costs and increase efficiency. IPO candidate Lighting Sciences Group has done several retail installations, and Tyco Electronics recently offered a set of LED components using Bridgelux parts designed for use in public spaces and retail establishments.Some automakers like Audi have offered LED headlights (pictured), and one engineer claims that LED headlights will actually extend the driving range of electric cars by about six miles.Still, this study shows how difficult it may be for smaller LED makers to break into the global market. Ten companies account for three-quarters of the high-brightness LED market. They are, in order: Nichia, Samsung LED, Osram Opto Semiconductors, Philips Lumileds Lighting, Seoul Semiconductor, LG Innotek, Cree, Sharp, TG and Everlight.Still, smaller U.S. players like Bridgelux have cut costs and improved efficiency lately. And the sector still seems to be attracting investment. Last year, Taiwan&amp;'s SemiLEDs went public in the U.S., and another LED company that has done high-profile retail installations, Lighting Science Group, filed for a $150 million IPO this year. Bridgelux recently raised $21 million. And Intematix says its new ChromaLit line can simplify manufacturing for LEDsand stabilize performance over a lifetime. The company is also considering a public offering.[Image via Wikipedia Commons]Previous Story: Gowalla gears up for new rewards feature with new version for AndroidPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: energy efficiency, LEDs, lightingCompanies: BridgeLux, Cree, Everlight, Intematix, LG Innotek, Lighting Science Group, Nichia, Osram Opto Semiconductors, Philips Lumileds Lighting, Samsung LED, SemiLEDs, Seoul Semiconductor, Sharp, Strategies Unlimited, TG          Tags: energy efficiency, LEDs, lightingCompanies: BridgeLux, Cree, Everlight, Intematix, LG Innotek, Lighting Science Group, Nichia, Osram Opto Semiconductors, Philips Lumileds Lighting, Samsung LED, SemiLEDs, Seoul Semiconductor, Sharp, Strategies Unlimited, TGIris Kuo is the VentureBeat's lead GreenBeat writer. She has reported for The Wall Street Journal in Hong Kong, Houston Chronicle, the McClatchy Washington Bureau and Dallas public radio. Iris attended the University of Texas at Dallas and lives in Houston. Follow Iris on Twitter @thestatuskuo (and yes, that's how you  pronounce her last name). Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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