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<title>Haaze.com / wilburgaal / Published News</title>
<link>http://www.haaze.com</link>
<description>Test Web 2.0 Content Management System</description>
<pubDate>Mon, 07 Mar 2011 08:11:12 +0000</pubDate>
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<title><![CDATA[Groupon all shy about its new TV ad]]></title>
<link>http://www.haaze.com/story.php?title=groupon-all-shy-about-its-new-tv-ad</link>
<comments>http://www.haaze.com/story.php?title=groupon-all-shy-about-its-new-tv-ad</comments>
<pubDate>Mon, 07 Mar 2011 08:11:12 +0000</pubDate>
<dc:creator>wilburgaal</dc:creator>
<category>Marketing and advertising</category>
<guid>http://www.haaze.com/story.php?title=groupon-all-shy-about-its-new-tv-ad</guid>
<description><![CDATA[I was watching &quot;American Idol&quot; the other night (yes, alright, alright), when something resembling an ad for Groupon appeared.It was a simple little thing. There was a calendar, a voiceover telling me about all the different kinds of deals the company offers, and little bits of animation appeared on the calendar, as the deals were described. Oh, and the calendar had some strange days of the week like &quot;Frankenday&quot; and &quot;Grund.&quot;&quot;Oh,&quot; I thought. &quot;After all the controversy surrounding its rather fine ads making fun of American charity, Groupon's decided to eat a little vanilla.&quot;So I thought I'd embed it for you, just in case you weren't in love with Jennifer Lopez, Steven Tyler, or nice boys singing old hits and wearing H&amp;M.Here's the strange thing: I couldn't find this ad on YouTube. I couldn't even find it on Groupon's own blog. This all seemed rather odd. It seemed strange that a rather odd company--one that celebrates its rather oddness--would send an ad out into the jungle of &quot;American Idol,&quot; while not seeming too proud of it.(Credit:Screenshot: Chris Matyszczyk/CNET)I know that the Timothy Hutton &quot;Tibet&quot; ad stirred a few slightly sad people into angry speech, but Groupon's apparent shyness still seemed unbecoming. So I contacted Groupon and a very nice spokeswoman, Julie Mossler, told me that this was &quot;a new spot to fill ad time left vacant when we pulled the Super Bowl ads.&quot;But why can't we find it anywhere other than during Ryan Seacrest's bathroom breaks Mossler explained: &quot;Since it's just a short-term campaign, it didn't make sense to publicize it.&quot;But, but, it always makes sense to publicize something that's, well, out there in the most popular show in America, isn't itOr is Groupon worried that this ad, hurriedly made with little cartoons of various deals, makes the company seem rather similar to LivingSocial, which has advertised heavily of late. LivingSocial's ads feature, well, the different kinds of deals it has.Mossler stood up boldly for her company's work. &quot;I think there are plenty of touches in the ad [for example, the imaginary names for days of the week] that show that we have more personality than just another deal site.&quot; she told me.Then why not put it on your blog and on YouTube I can offer you this link to see the ad--and it really is a perfectly nice, innocuous piece of communication.But, given that I'm still unable to locate an embeddable copy (I have posted a screenshot above), I've slipped in a new LivingSocial spot below, and hopefully you will be able to compare and contrast. I do hope that Groupon doesn't lose its bold, pioneering spirit, and that it truly will find a way to differentiate itself from the plethora of competitors that are now desperate to prey on America's great weakness--the appeal of the deal. <br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Skyfire 3.0 for iPhone gets cozier with Facebook]]></title>
<link>http://www.haaze.com/story.php?title=skyfire-3-0-for-iphone-gets-cozier-with-facebook</link>
<comments>http://www.haaze.com/story.php?title=skyfire-3-0-for-iphone-gets-cozier-with-facebook</comments>
<pubDate>Wed, 02 Mar 2011 08:10:04 +0000</pubDate>
<dc:creator>wilburgaal</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=skyfire-3-0-for-iphone-gets-cozier-with-facebook</guid>
<description><![CDATA[Skyfire for iPhone ($2.99) gets deeper Facebook hooks.(Credit:Skyfire)If you enjoy watching Flash video on youriPhone browser, you'll want to check out Skyfire 3.0 for iPhone, updated today. Skyfire is a WebKit-based alternative to the iPhone's defaultSafari browser that uses Skyfire Labs' servers to render pages more speedily by first compressing data before delivering it--up to 85 percent, the company claims.However, the app's most significant draw, and the reason the company is charging $3 per download, is its ability to work around Apple's blocking of Flash video content.Version 3.0 remains largely the same as Skyfire's inaugural iPhone app, which had a shaky launch last November. Yet, response was so positive that Skyfire also expanded to the iPad.The new version does get a visual refresh with some reworked graphics, and it adds more social content, like Facebook Connect and &quot;liking.&quot; You can also view Facebook and Twitter feeds.On the more technical side, Skyfire now has a user agent switch that's easy to access in the Settings menu--this lets you tell the browser if you want to see iPhone-optimized Web sites or the full desktop experience.Keep in mind that Skyfire won't yet support every Flash-enabled Web site, but this release does represent an expansion of the sites it will support. There are more new and improved features in Skyfire's video below. In the meantime, if you like or don't like the browser, tell us why.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[Warner Bros. lets you watch movies within Facebook fan pages]]></title>
<link>http://www.haaze.com/story.php?title=warner-bros--lets-you-watch-movies-within-facebook-fan-pages</link>
<comments>http://www.haaze.com/story.php?title=warner-bros--lets-you-watch-movies-within-facebook-fan-pages</comments>
<pubDate>Mon, 30 Nov -001 00:00:00 +0000</pubDate>
<dc:creator>wilburgaal</dc:creator>
<category>Latest News</category>
<guid>http://www.haaze.com/story.php?title=warner-bros--lets-you-watch-movies-within-facebook-fan-pages</guid>
<description><![CDATA[Warner Bros. Entertainment said tonight it will enable Facebook fans to rent movies directly on Facebook and watch those movies within the studio&amp;'s movie fan pages.The new movie distribution method marks an attempt to draw new revenue streams from digital online technology &amp;8212' a top priority for Hollywood studios as traditional box office receipts and television viewing decline. What&amp;'s cool about watching a movie this way &amp;8212' the studio hopes &amp;8212' is that users will share the movie with their friends and watch it in a communal way as if they were going out to the movies together.Consumers will be able to use Facebook Credits, the social network&amp;'s virtual currency, to rent a title. The program will expand to movie purchases in the near future. Fans who &amp;''liked&amp;'' Christopher Nolan&amp;'s blockbuster film The Dark Knight can rent the film through the offical Facebook page. Fans can click on the &amp;''rent&amp;'' icon, apply their Facebook Credits (or buy them if they don&amp;'t have any), and then start watching the film with in seconds. The cost per rental is 30 Facebook Credits, or $3. The offer only works for U.S. consumers now. More titles will be available in coming months.a4AFacebook has become a daily destination for hundreds of millions of  people,a4 said Thomas Gewecke, president of Warner Bros. Digital  Distribution. a4AMaking our films available through Facebook is a natural  extension of our digital distribution efforts. It gives consumers a  simple, convenient way to access and enjoy our films through the worlda4a4s  largest social network.a4Fans can watch the film through their Facebook account for up to 48 hours after purchase. They can watch it in full screen, pause the movie, and resume playing when they log back into Facebook. They can also post comments on the movie, interact with friends and update their status.Previous Story: AMD launches world&amp;'s fastest dual-chip graphics cardPrintEmailTwitterFacebookGoogle BuzzLinkedIn      DiggStumbleUponRedditDeliciousGoogleMore&amp;8230'          Tags: digital distribution, Facebook Credits, movie rentals, The Dark KnightCompanies: Facebook, Warner Bros. EntertainmentPeople: Thomas Gewecke          Tags: digital distribution, Facebook Credits, movie rentals, The Dark KnightCompanies: Facebook, Warner Bros. EntertainmentPeople: Thomas GeweckeDean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat. Have news to share Launching a startup Email: tips@venturebeat.comVentureBeat has new weekly email newsletters.  Stay on top of the news, and don't miss a beat.<br/><br/>0 Vote(s) ]]></description>
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