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<title>Haaze.com / zoranzrnrr / Published News</title>
<link>http://www.haaze.com</link>
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<pubDate>Tue, 12 Apr 2011 07:10:14 +0000</pubDate>
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<title><![CDATA[Microsoft previews IE10 at Mix11 show]]></title>
<link>http://www.haaze.com/story.php?title=microsoft-previews-ie10-at-mix11-show</link>
<comments>http://www.haaze.com/story.php?title=microsoft-previews-ie10-at-mix11-show</comments>
<pubDate>Tue, 12 Apr 2011 07:10:14 +0000</pubDate>
<dc:creator>zoranzrnrr</dc:creator>
<category>Mobile &amp; Electronics</category>
<guid>http://www.haaze.com/story.php?title=microsoft-previews-ie10-at-mix11-show</guid>
<description><![CDATA[LAS VEGAS--Just weeks after launching Internet Explorer 9, Microsoft previewed an early version of Internet Explorer 10 at its Mix11 developer conference here today.Microsoft went to great lengths to illustrate how deep its commitment is to HTML5 in IE9--the Web standard is pushed hard the new browser. That allows developers to create programs more simply so that they can be used on a variety of devices. &quot;It's just closer to what people expect from apps,&quot; said Dean Hachamovitch, corporate vice president of Internet Explorer, in a keynote address.Microsoft&amp;39's Dean Hachamovitch at Mix11(Credit:Jay Greene/CNET)By putting its considerable weight behind the HTML5 standard, Microsoft is hoping to convince other developers to follow.Hachamovitch's speech focused on the geeky details that the Web developers who come to Mix11 love to hear. The first platform preview of IE10 includes support for standards such as CSS3 Gradients on background images and CSS3 Flexible Box Layout. Hachamovitch was joined on stage by Steven Sinofsky, president of Microsoft's Windows and Windows Live division, and the pair ran IE10 through the paces next to Google's Chrome. Not surprisingly, the demo showed Microsoft's browser rendering faster and more smoothly.Developers can download the preview of IE10 on its IE Test Drive site.Microsoft has been criticized for being slower than rivals in updating the builds of its browser. Hachamovitch addressed that head on, saying faster isn't always better. &quot;Increased cadence just means bigger version numbers,&quot; Hachamovitch said. That makes Web developers lives more difficult, as they try to keep up with the latest builds.Hachamovitch added that developers should expect new builds every 12 weeks, instead of the eight-week pace Microsoft held with IE9 development. &quot;It just wastes less of your time,&quot; Hachamovitch said.Seperately, Sinofsky mentioned, before heading off stage, that Microsoft has scheduled a Professional Developers Conference for September 13 through 16 in Anaheim, Calif. PDC's are benchmark moments for Microsoft, where the company lays out its vision for developers. It's likely the spot where Microsoft will unveil details of Windows 8.<br/><br/>0 Vote(s) ]]></description>
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<title><![CDATA[At SXSW, Apple schools the marketing experts]]></title>
<link>http://www.haaze.com/story.php?title=at-sxsw-apple-schools-the-marketing-experts</link>
<comments>http://www.haaze.com/story.php?title=at-sxsw-apple-schools-the-marketing-experts</comments>
<pubDate>Sun, 13 Mar 2011 08:10:31 +0000</pubDate>
<dc:creator>zoranzrnrr</dc:creator>
<category>Gaming</category>
<guid>http://www.haaze.com/story.php?title=at-sxsw-apple-schools-the-marketing-experts</guid>
<description><![CDATA[Despite the fact that no one confirmed there was an Apple Store behind the butcher paper, day-long lines appeared at what turned out to be the pop-up iPad 2 launch at SXSW(Credit:Caroline McCarthy/CNET)AUSTIN, Texas--Let's face it folks: when it comes to marketing at SXSW 2011, Apple out and out dominated everyone. On the first day. The game is already over.The South by Southwest Interactive conference (SXSW) has become the essential place for social-marketing experts to come to show how good they are. And for those experts to try to show their clients they know how to manage explosive launches the way Twitter did here in 2007 and Foursquare did in 2009.But no matter how many giant stages Pepsi builds, or parties Facebook or Digg throw, no matter how many giant buses CNN has here or group texting apps are the thing everyone's discovering, when all is said and done, there's no question that the one launch everyone will remember from SXSW this year will be the pop-up Apple Store and theiPad 2 going on sale.And lest anyone think that it was a one-day splash, let me point out that on Saturday, the next day, there were still people lined up outside the store waiting to pay many hundreds of dollars for an iPad 2. The other big lines around town were for free beer. Or barbecue. Or maybe for that hottest reward of all, a free iPad 2.Though everyone in the world knew that there was a temporary Apple Store behind the butcher paper in the windows of the classic Scarbrough Building at Sixth Street and Congress Avenue, the company wouldn't confirm it. And yet daylong lines lines nearly a block long sprung up. Let's see any other company in the world try to make that happen at a retail location that could, or maybe couldn't, exist.All day Friday, Apple, the iPad 2, and the pop-up store were the talk of SXSW--and even in the midst of a national buzzfest about the launch of the newtablet, people noticed the fantastic splash in Austin. But the conversation hasn't really locked in on the more subtle idea that Steve Jobs &amp; Co. just put on one of the most in-your-face examples of stealing the show in years. This is an interactive conference, after all. It's where companies that are changing the game with what they do online show the rest of the technology world how it's done. It's not where a hardware company--albeit one with a pretty healthy online presence of its own--comes to drop in about five blocks away and say with all the calm confidence in the world, &quot;Who's your daddy&quot;The fact is, the reason few are putting it in these terms is because it's a given that Apple could pull this one out of its hat. It's like air. It just is. Everyone's amazed at what they pulled off. But find me someone who's surprised.The ones who should be asking themselves what just happened to them are the social-media marketing experts who came to here with promises to their clients that they'd be the talk of the town. And they might be. But only after folks are finished talking about what Apple did.<br/><br/>0 Vote(s) ]]></description>
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