Hulu chief executive Jason Kilar shared some numbers today to show where the online TV service stood at the end of October.
The service launched its beta test almost exactly three years ago, so while the service is relatively early, Kilar said, this seems like a good time to assess the progress it has made already. Especially since GigaOm, the tech news site hosting the NewTeeVee Live conference where Kilar was speaking, had originally predicted that Hulu was doomed to failure.
So here are the Hulu statistics Kilar shared:
That&'s still tiny compared to the total audience and money in the traditional and cable TV industries. And Hulu probably shares a large amount of that revenue with its content partners. Still, as an indicator that Internet TV could be a big business, it&'s pretty promising. After Kilar&'s talk, GigaOm&'s Om Malik suggested that if the company continues that kind of revenue growth next year, it could be on-track for the rumored initial public offering. Naturally, Kilar declined to comment.
Here&'s a post on some other comments Kilar made today about advertising on Hulu.
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Companies: Hulu
People: Jason Kilar
Companies: Hulu
People: Jason Kilar
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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