Dynamic Signal, a new startup led by the co-founder and former chief executive of ad company Adify, has raised $8 million in funding, according to a regulatory filing first spotted by Xconomy.
The San Bruno, Calif. company isna4‚¬a4„t commenting on the funding and its website is pretty bare for now, but I&'ve been hearing a few details. (If a lot of this looks pretty similar to the details reported in Business Insider, hey, I guess word gets around.)
Dynamic Signal was founded by a trio of Adify alums: CEO Russ Fradin (pictured above), chief technology officer Steve Heyman, and general manager Jim Larrison. Theya4‚¬a4„re still interested in online advertising, in a way, but now the focus is on social networks, specifically building a platform to manage social media marketing.
Ia4‚¬a4„ve also picked up a few more tidbits from the foundersa4‚¬a4„ LinkedIn profiles. Larrison describes the company as focused on (hold on, ita4‚¬a4„s a mouthful) a4‚¬Aenabling brand oriented companies in developing and solidifying their long term social media strategies and interactive asset investments.a4‚¬¯ And Heymana4‚¬a4„s profile suggests that the company used to be called Influentials.net and that it spun out of Cox Enterprises (or at least was previously a a4‚¬ACox Enterprises companya4‚¬¯), the media company that acquired Adify for $300 million back in 2008.
The investors in the new round include Cox, Venrock (an Adify investor), Trinity Ventures, and various angel investors.
[image via Flickr/xmedialab]
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Companies: adify, Cox Enterprises, Dynamic Signal, Trinity Ventures, Venrock
People: Jim Larrison, Russ Fradin, Steve Heyman
Companies: adify, Cox Enterprises, Dynamic Signal, Trinity Ventures, Venrock
People: Jim Larrison, Russ Fradin, Steve Heyman
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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