Adobe yesterday completed its $240 million takeover of content management system vendor Day Software.

With the acquisition now a done deal, Day will operate as a new product line within Adobe's Digital Enterprise Solutions Business Unit. Day Chief Executive Officer Erik Hansen will report directly to Rob Tarkoff, senior vice president and general manager of the unit. The rest of Day's senior management have also joined Adobe.

Due to remain in its home base of Switzerland, Day makes a content management system geared for enterprise customers. The company's flagship software suite, called CQ5, offers Web content, digital asset management, and social-collaboration tools. Adobe is looking to Day's software to enhance its own lineup of enterprise products and sell its Flash, Flex, Creative Suite, and LiveCycle tools to Day's corporate customers.

Some of the companies using Day's CMS suite include Volkswagen, BMW, Gap, General Motors, Nissan, Skype, and MTV. In July, Day reported record sales growth and strong operating profits for the first half of 2010, helped by an increase of 23 new customers for CQ5 just in the second quarter.

"With our 71 percent total revenue growth year over year for the three month period ended September 30, 2010, the need for Day's innovative Web Content Management capabilities is clear," Hansen said in a statement. "The opportunities are immense in the rapidly growing market of customer experience management, making it an exciting time to join Adobe."