Social shopping startup Fashism just announced that it has raised an angel round of funding led by A Grade Investments, the fund created by actor/entrepreneur/professional oversharer‚ Ashton Kutcher.

The New York startup offers a way to get fashion feedback before making a purchase. For example, if youa4‚¬a4„re not sure whether a jacket is a good buy, you can try it on, take a photo, ask how it looks on how, then read comments from other Fashism users. Fashism says its site has more than 40,000 registered users on its site, while its iPhone application has been downloaded 50,000 times.

The companya4‚¬a4„s press release doesna4‚¬a4„t disclose the size of the round, but The New York Times reports that it was around $1 million. Other investors include actress Demi Moore (Kutcher&'s wife), Nina Garcia of Marie Claire magazine, Ron Conwaya4‚¬a4„s SV Angel, High Line Venture Partners (Shana Fisher), NV Investments, Vast Ventures, and Rick Webb. Foursquare chief executive Dennis Crowley and designer Steven Alan are also investors.

Back in July, Jalak Jobanputra of the New York City Investment Fund wrote a guest column for VentureBeat arguing that the fashion industry is finally seeing some tech innovation. In the post, she highlighted Fashism, along with competitor Go Try It On.

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Tags: fashion, social shopping

Companies: Fashism, Grade A Investments, Highline Venture Partners, NV Investments, SV Angel, Vast Ventures

People: Ashton Kutcher, Demi Moore, Dennis Crowley, Nina Garcia, Rick Webb, Ron Conway, Steven Alan

Tags: fashion, social shopping

Companies: Fashism, Grade A Investments, Highline Venture Partners, NV Investments, SV Angel, Vast Ventures

People: Ashton Kutcher, Demi Moore, Dennis Crowley, Nina Garcia, Rick Webb, Ron Conway, Steven Alan

Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.

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