Apple could more than double its sales by 2015 to $200 billion, said Piper Jaffray analyst Gene Munster.
That growth estimate, defying skeptics who believe iPhone sales will stumble, would come largely on the growth of iPhone sales, from a forecast of 36 million in 2010 to 185 million in 2015, according to Munster&'s projections.
The smartphone market won&'t be like the PC market, where Apple never gained much market share against IBM PC clones running Microsoft&'s Windows operating system. Instead, Apple&'s iOS operating system for the iPhone and other mobile devices will share a large part of the market with Google&'s rival Android operating system, squeezing out smaller players like BlackBerry and Symbian, and should have more than a quarter of the smartphone market by 2015.
Apple will also benefit from its range of devices, from the iPod Touch, which is popular with younger users as a music and games device, to the iPhone, to the iPad, which is better-received by older users. Few competitors have that range of compatible devices that appeal to different age demographics, said Munster.
Munster made the remarks at the Business Insider&'s Ignition 2010 conference in New York today.
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Companies: Apple, Piper Jaffray
People: Gene Munster
Companies: Apple, Piper Jaffray
People: Gene Munster
Owen Thomas is the executive editor of VentureBeat.
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