News Corp&'s The Daily iPad newspaper is the first app to support one-click subscription billing, and Apple&'s vice president of interactive services Eddy Cue says that the feature will soon make its way to other apps.
The addition of subscription pricing is a big change for Apple, as it will allow news publications to price their apps similar to print media. Users won&'t be asked to manually pay for a new issue every month (like current iPad magazines), and advertisers will have a better sense of an app&'s readership.
News Corp is offering subscriptions to the The Daily at 99 cents a week, or $39.99 a year. That&'s certainly much less than traditional newspaper subscriptions, although it may seem high compared to typical magazine subscriptions. The app will also feature ads, even though users are paying for it. News Corp&'s Rupert Murdoch said that by charging a subscription fee, The Daily will be able to attract high class advertisers who will pay more.
Next Story: Y Combinator-backed ReadyForZero goes live to help trim credit card debt Previous Story: News Corp has spent $30M on The Daily iPad newspaper
Print Email Twitter Facebook Google Buzz LinkedIn Digg StumbleUpon Reddit Delicious Google More&8230'
Companies: Apple, News Corp
People: Eddy Cue, Rupert Murdoch
Companies: Apple, News Corp
People: Eddy Cue, Rupert Murdoch
Devindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT support for several years, and has been writing about technology since 2004. He now lives in Brooklyn, New York. You can reach him at devindra@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @Devindra.
Have news to share Launching a startup Email: tips@venturebeat.com
VentureBeat has new weekly email newsletters. Stay on top of the news, and don't miss a beat.
Discuss Add this link to... Bury
Comments