For all of you who are still trying to figure out how to use location-based services for your business, fear no more. We&'ve gotten wind that, come June 2011, Dummies.com, the infamous how-to series from Wiley Publishing will have a new book on the market &8212' &''Location Based Marketing for Dummies&''.
The really interesting part of the new Dummies book is that it may bring a bit of good news to the location-based space. While many people have dismissed the location-based market based on recent results (Pew Internet findings, for example, say that only 4% of online Americans use location-based services), clearly Wiley thinks it&'s going to be big.
The book&'s authors, Powered chief marketerあAaron Strout and Mike Schneider, senior vice president at advertising and interactive agency Allen &' Gerritsen, have worked with a number of clients on location-based campaigns.
According to Strout&'s blog, topics covered in the book will include:
If you&'re a location-based service and are wondering how to get involved, the two authors are looking for help. According to Mike&'s blog,あyou can send a tweet toあ@schneidermike with the hashtag LBM4Dあto let them know about you.
[Full disclosure: The authors announced the new book during a webinar I co-presented for digital engagement agency Piehead, where I work as a social strategist].
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Companies: dummies
People: Aason Strout, Mike Schneider
Companies: dummies
People: Aason Strout, Mike Schneider
Cody Barbierri is a social and digital media consultant. He works for Piehead and blogs about social media at Social Tab. (None of his posts are about clients or their competitors.) Reach him at Cody@venturebeat.com. You can also follow Cody on Twitter.
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