Longboard Media is celebrating its two year anniversary and has revealed some amazing growth numbers, crystalizing its position as the largest ad network in the ecommerce space.
Co-founded in November 2008 by former eBay and Shopping.com employees Scott Engler and Jim Barkow, Longboard manages ad inventory for thefind.com, shop.com, overstock.com, buzzillions.com and become.com.
Like a Glam Media for ecommerce, the vertical ad group has been profitable for a year now, growing from $1.3 million in revenue in its first year to $8-9 million in projected 2010 revenue. Says Engler, ‚a4‚¬‚AWhen we started Longboard, our goals for the first 2 years were to execute on our model to dominate our vertical and to growth a self sustaining business. We are very proud to be in the position we are.‚a4‚¬‚
Currently ranking 1 in shopping vertical audience, Longboard Media has also grown from 5 million monthly Comscore users in 2008 to more than 48 million monthly users in a span of two years, beating both Google Product Search and Yahoo Shopping by 50%. It ranks alongside Walmart.com at a4s‚ 6 in retail audience overall.
While self-funded, the startup also has some pretty notable advisors including former Digg Revenue officer Chas Edwards, Brightroll CEO Tod Sacredoti, Catalystsf&'sa4s‚ John Durham and Threadsy&'sa4s‚ Rob Goldman.
Taking advantage of this upward movement, Longboard plans to launch more products in 2011 and is focusing primarily on mobile.
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