LAS VEGAS--Clarity, a leading provider of amplified telephones and assistive listening devices for seniors and those with hearing loss, has learned over the years that many seniors (75 and older) need new tech to be simple. Really simple.

An example: it's removed the plastic around its phone cords in packaging because so many reported having a hard time doing it themselves.

So the company's new customer service platform, ClarityLogic, gives their customer service call center access to each customer's phone so that, with the click of one button, they can get help for any phone issues without having to explain, or even understand, the problem.

"Our mission is to keep seniors out of nursing homes," explains Clarity President Carsten Trads on the opening day of CES. "With ClarityLogic, each call is going to be faster. No one wants those calls to be long."

Already available on Clarity's XL40D and XL45 amplified phones, ClarityLogic is a free of charge service. Other products will incorporate it in the future, and meanwhile the company is already working on launching ClarityLogic 2.0, which will give caregivers and family members access to Clarity phones as well.

Eventually, Trads says, ClarityLogic will include some form of home monitoring and emergency assistance.

In other news, Clarity and Ooma have partnered to bring VoIP to the hard-of-hearing. The Ooma Telo VoIP hub (at right) supports all Clarity phone features, including caller ID and ClarityLogic.