Rugged and waterproof cameras are growing segments of the point-and-shoot market, but most of them will cost you more than $200. The 12-megapixel Kodak EasyShare Sport, however, is less than $100 and is waterproof down to 10 feet. Unfortunately, the camera is otherwise unremarkable.

Despite the appearance of a zoom rocker on back, there is no optical zoom on this camera' it's digital zoom only. The LCD on back is small at 2.4 inches, too, and the Sport seems to have a bare minimum of shooting options.

Look for the EasyShare Sport in spring 2011 for $79.95 in white, gray, red, yellow, and blue.

Editors' take:The Sport is a pretty limited-use camera. It isn't rugged, just waterproof and in turn dustproof, so it won't stand up to the abuse that more-expensive shockproof, crushproof, and freezeproof models can handle. But if all you want is a camera to keep poolside, survive a trip to the beach, or keep working in rain, it's an option that hasn't really existed at this price. Plus, since it's powered by AA-size batteries, you can easily keep this handy as a secondary camera for when things might get a little wet.