News Corp mogul Rupert Murdoch is making a big bet on the iPad by hiring big-name (read: expensive) reporters for a new a4AiPad newspapera4 called The Daily. And other media organizations are skeptical.
For example, publisher Conde Nast has made a big deal about iPad versions of its magazines like Wired and the New Yorker, but when Conde Nast Digital president Sarah Chubb was asked about The Daily today at the Ignition conference, she said, a4AIt doesna4a4t make any sense.a4
She noted that Conde Nast was able to revive Gourmet Magazine on the iPad, but thata4a4s because Conde Nast only a4Aput a little bit of money into Gourmet Live, and wea4a4ve gotten our money back.a4
Plus, Conde Nast can use the technology from the Gourmet app in other applications, so that investment will pay off elsewhere. The publisher will be unveiling more iPad-exclusive content next year, but it will probably migrate some of that content onto other platforms. The Daily, however, will have to be a4Aone kick-ass newspaper&'' if it wants to make a profit, Chubb said.
Beyond the cost to News Corp, both Chubb and Kevin Krim, Bloomberga4a4s global head of web properties, pointed out another problem &8212' news is a social experience. People want to share news and discuss it. Thata4a4s hard to do when all the article are locked in a single app on the iPad.
a4AIta4a4s a newsletter, not a newspaper,a4 Krim said.
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Companies: Bloomberg, Conde Nast, News Corp
People: Kevin Krim, Rupert Murdoch, Sarah Chubb
Companies: Bloomberg, Conde Nast, News Corp
People: Kevin Krim, Rupert Murdoch, Sarah Chubb
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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