Qualcomm QPrize winner Enterproid, which develops software that adds an additional profile to Android phones for business use, launched today at the DEMO Spring 2011 conference in Palm Desert, Calif.
Enterproid gives Android phone users what some might call a mullet, the controversial haircut that&'s sometimes described as &''business in the front, party in the back.&'' In Enterproid&'s case, this takes the form of access to a virtualized phone profile for business use thata4ぎa4г wrapped in a separate layer of security. Users swipe down the top of their phone, like when they are accessing active applications, and tap a button to switch to their other profile. They have to type in a password, and they then get access to a business profile for their phones that basically behaves like an actual Android phone.
A lot of companies worry about keeping the data on those phones secure. Enterproida4ぎa4г Divide software fixes that problem by keeping the information isolated on remote servers. All the data is stored on remote databases and transferred through the Internet. That means that if a user inadvertently downloads a virus, there isna4ぎa4д a chance that it will get a hold of the phonea4ぎa4г business data.
IT professionals can also remotely interact with phones running Enterproida4ぎa4г Divide software. They can see which phones are accessing the enterprise database and running a business profile. IT professionals can also remotely wipe the business profiles off phones without wiping personal profiles.
The service comes with a dashboard that shows how each user is using their phones a4ぎa4 both for business and for personal use. IT professionals can see how much data and how many voice minutes each user is consuming for their personal and business profiles. They can also track the phone via GPS, such as if an employee is travelling a4ぎa4 and they arena4ぎa4д supposed to be at Disney World.
Individual users can also access their phones remotely. They can choose to wipe their entire phones or wipe just the personal data on the phones a4ぎa4 such as when they lose the phones. But they cana4ぎa4д remotely wipe only the business profile or interact with it. Only IT professionals are able to access it for security reasons.
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Companies: Enterproid
Companies: Enterproid
Matthew Lynley is VentureBeat's enterprise writer. He graduated from the University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francisco, California. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron.
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