Women now play games more than men, according to a report by mobile app analytics provider Flurry. At least that&'s true in the realm of mobile and mobile social games, where the likes of Zynga&'s FarmVille and Popcap&'s Plants vs. Zombies are at the forefront.
More than half of all mobile and mobile social gamers a4a4 53 percent, to be exact a4a4 are women, bucking the stereotype that gaming is typically a male-dominated form of entertainment, according to the report. Only 40 percent of &''traditional&'' gamers are women, according to the report.
The report found that women social gamers were typically older than their male counterparts a4a4 as women outnumbered men in the 26 to 65 age range. Men barely outnumbered women in the 18 to 24 age range. Just about a third of all mobile and social gamers were also in that same age range a4a4 18 to 24 a4a4 while about half of mobile and social gamers fell in the 26 to 44 age range.
A majority of mobile and social gamers also appear to come from middle-class origins and make between $50,000 and $80,000 yearly, according to the report. Mobile and social gamers typically earn 50 percent more than the average American and are twice as likely to have a college bachelor&'s degree. The majority of mobile and social gamers a4a4 about 65 percent a4a4 are white, as well.
Flurry detected more than 250 million devices running Apple&'s iPhone operating system and Google&'s Android mobile operating system, and detects around 750,000 new activations across both operating systems each day, according to the report. Flurry tracks around 26 million unique users that play social games for an average of about 25 minutes each day.
[Photo: popculturegeek.com]
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Companies: Apple, Facebook, Flurry, Google, Popcap, Zynga
Companies: Apple, Facebook, Flurry, Google, Popcap, Zynga
Matthew Lynley is VentureBeat's enterprise writer. He graduated from the University of North Carolina, where he studied math and physics, in May 2010. He has reported for Reuters. He currently lives in San Francisco, California. You can reach him at mattl@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @logicalmoron.
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