Herea4‚¬a4„s the latest from VentureBeata4‚¬a4„s Entrepreneur Corner:

Cash Equity How should a startup pay its attorneys a4‚¬a4œ Cash is king, but ita4‚¬a4„s sometimes in short supply when youa4‚¬a4„re a startup. Some firms swap out equity for legal representation. Others cut back in other areas to pay in cash. Attorney Scott Edward Walker examines the pros and cons of the methods.

5 challenges entrepreneurs never expect a4‚¬a4œ You expect troubles like building brand recognition and finding a superlative staff when you launch a startup, but there are a number of unanticipated hurdles that always present themselves. Michael K. McKean, CEO of the Knowland Group, discusses five he faced a4‚¬a4œ and the lessons they taught him.

17 words and phrases to avoid in your business plan a4‚¬a4œ Sometimes, words that make sense as you write them in your business plan quickly result in a rejection from the investment community. Megan Jones, director at Hadley Partners, lists 17 superlatives and phrases you might want to avoid.

Crisis management by firing executives a4‚¬a4œ and why thata4‚¬a4„s futile a4‚¬a4œ The shelf life of a VP of sales at a startup is about 18 months, says serial entrepreneur Steve Blank. But firing those people when the company doesna4‚¬a4„t meet sales expectations isna4‚¬a4„t always the right way to proceed. Often, it turns out, the problem is with the way youa4‚¬a4„re approaching your business model.

The hallmarks of a great boss a4‚¬a4œ Traditional schools of thought say if you monitor your employees and your startupa4‚¬a4„s processes, you can be a great boss. But Stanford professor and author Bob Sutton, in this Entrepreneur Thought Leader Lecture, says that can sometimes be the worst action possible.

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Tags: entrepreneur corner

Tags: entrepreneur corner

Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge

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