Herea4��a4�s the latest from VentureBeata4��a4�s Entrepreneur Corner.

5 pitfalls of online advertising a4��a4� Online marketing can be a boon to sales, but many entrepreneurs dona4��a4�t realize exactly how closely regulated it is. Attorney Curtis Smolar runs through five general rules you always want to keep in mind as you promote your product or service.

Correcting the course of your companya4��a4�s culture a4��a4� No business leader wants to admit their company is a bad place to work a4��a4� but for the brave executives that do, and who are willing to work to change that, there are some real benefits. Michael Long, head of global talent branding at Rackspace Hosting, discusses how to recognize and correct the problem.

My, what a big balance sheet you have! &8212' Investment bankers are reaching out to corporate buyers at cash-rich large public technology companies, but Jeff Bussgang, general partner at Flybridge Capital Partners warns entrepreneurs that ita4��a4�s still a bit early to begin planning their retirement.

Debunking the 3 biggest recruiting myths a4��a4� You may have read plenty of a4��Abest practicesa4��� advice on finding good employees, but Anne Berkowitch, CEO and co-founder of SelectMinds notes there are a few misperceptions in the corporate hiring game that need to be challenged.

Protecting your Intellectual Property a4��a4� from VCs a4��a4� While they wona4��a4�t sign non-disclosure agreements, most venture capital firms are trustworthy. But that doesna4��a4�t mean you shouldna4��a4�t approach them with some degree of caution, says attorney Martin Nichols in this Entrepreneur Thought Leader Lecture, given at Stanford University.

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Tags: entrepreneur corner

Tags: entrepreneur corner

Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge

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