Herea4‚¬a4„s the latest from VentureBeata4‚¬a4„s Entrepreneur Corner.

M&'A: Can you back out when a better deal comes along a4‚¬a4œ If youa4‚¬a4„ve agreed to a deal and another, better offer comes along later, can you back out Attorney Scott Edward Walker looks at the restrictions of letters of intent a4‚¬a4œ and offers advice on things you should keep in mind when drafting one.

Mastering the art of modern marketing a4‚¬a4œ Marketing is as much about analysis as it is about creative work these days. Byron Deeter, a partner at Bessemer Venture Partners, looks at new trends in the marketing world a4‚¬a4œ and how they could redefine the role of CMO.

5 things to ask yourself when hiring a4‚¬a4œ Your team is your most important asset. Serial entrepreneur Will Herman offers five questions to keep in mind as you look to expand and interview candidates.

Think your start-up doesn&'t have IP risks Think again. a4‚¬a4œ Patent infringements can be the death knell for a startup. Jonathan Fritz, a partner at Michael Best &' Friedrich, LLP, tells you how best to protect your company from inadvertently stumbling into a lawsuit.

Essential qualities of a successful business &8211' Startup success comes down to two things: Execution and people, says serial entrepreneur David Marshall. Ideas have little to do with it a4‚¬a4œ and business plans are even less important.

Next Story: How GetGlue plans to dominate TV check-ins (and more) Previous Story: Sony&'s Home virtual world hits 17M users and finds a business model in virtual goods

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Tags: entrepreneur corner

Tags: entrepreneur corner

Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge

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