Stating bluntly what many automotive manufacturers are starting to realize, Google released an ad that says the future of navigation and infotainment is probably on your phone.

The ad depicts a boy reiterating directions from Google's new Nexus S smartphone, with the subliminal message being that the new phone's navigation application is so easy a child can use it. Actually, most kids are probably better than adults at using any computer, phone, or in-dash navigation system, but that's beside the point.

Some manufacturers, such as Smart, BMW, and MINI, are turning to mobile phones as a way to bring in the newest entertainment and navigation applications, such as Trapster (which was just acquired by Nokia), cheaply and quickly. Phones have the advantage of being upgraded more quickly than vehicles, and because people use them every day there's no learning curve. The trend is even catching on to the aftermarket space: French audio manufacturer, Oxygen Audio, will begin selling the first aftermarket entertainment system that uses an iPhone as an interface.

To be fair, Google Maps is probably better than most OEM's navigation system. But that's not the only reason you spring for that option--the 6- to 8-inch screen is easier to see, is integrated with the vehicle's entertainment system, and visually facilitates a host of other features. And before you decide to forgo the pricey navigation upgrade, keep in mind that you could be left high and dry if you lose your phone or can't get a signal. And it sucks when your navigator holding the phone has to take a call.

(Source: Telematics News)