Shedding light on Google&'s latest thinking about &''the perfect ad,&'' Google&'s vice president of product management, Susan Wojcicki, ran through five demos in 10 minutes at the Web 2.0 Summit today in San Francisco.
Wojcicki, who is in charge of the design and innovation around Google&'s ad and measurement platforms, talked about ways to enhance advertising effectiveness through a combination of web search, location-based mobile phone technology, and photo imagery. The demos worked, for the most part, and provide a glimpse into how Google can make search advertising more useful, immediate, and lucrative.
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Companies: Google
People: Susan Wojcicki
Companies: Google
People: Susan Wojcicki
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.
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