AdKeeper, a company promising a way for users to save online ads in a place where they can browse them later, just raised $35 million in a second round of funding.
The round brings New York-based AdKeepera4a4s total funding to $43 million. Thata4a4s an impressive sum for a Web startup that hasna4a4t even launched its first product yet. (Ita4a4s currently in private testing, with plans for a full launch early this year.) But the company has a unique and compelling idea &8212' that we see many online ads at the wrong time, when wea4a4re not interested in clicking a link or don&'t have time to fill out a registration form. With AdKeeper, ads will have a a4Akeepa4 button embedded in them, which users can click to save interesting ads for browsing later.
The company says it has enlisted a4Athe largest group of charter advertisers for any new media launch, ever,a4 including Allstate, Ally Bank, AT&'T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macya4a4s, McDonalda4a4s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever, and Warner Bros.
Chief executive Scott Kurnita4a4s background and connections are probably attractive for investors, too. He founded the company that became About.com, and when I interviewed him in December, he offered an ambitious vision for how AdKeeper might transform the way we measure advertising, where the amount of times an ad has been &''kept&'' might become as important to advertisers as views and clicks.
The new funding was led by Oak Investment Partners. Previous investors DCM, True Ventures, Spark Capital, and First Round Capital also contributed to the round.
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Companies: AdKeeper, DCM, First Round Capital, Oak INvestment Partners, Spark Capital, True Ventures
People: Scott Kurnit
Companies: AdKeeper, DCM, First Round Capital, Oak INvestment Partners, Spark Capital, True Ventures
People: Scott Kurnit
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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