LCD TV shipments will rise this year, but that growth won't be as high as it has been over the past few years, market research firm DisplaySearch predicts.

Global LCD TV shipments are expected to rise 13 percent in 2011 to 215 million units, DisplaySearch said Monday. In 2010, LCD TV shipments were up 31 percent compared to 2009, with 190 million units shipped for the year.

Even with more shipments, the LCD TV market's continuing price erosion will cause it to see its "first ever revenue decline," DisplaySearch claims. The researchers didn't say how much lower revenue will be in 2011--there's no way to know how prices will change--but it speaks to the issues vendors and retailers are having at coaxing some consumers into buying televisions because of the lingering effects of the recession.

"North America continues to be a tough market for TV sales," Paul Gagnon, DisplaySearch's director of North America TV Research, said in a statement. "As unemployment remains high and consumers remain sensitive to price, budget-conscious consumers have been surprised by limited price declines, partially influenced by a much stronger mix of advanced TV technologies introduced this year like LED backlights, 3D, and Internet connectivity which offset any price declines."

DisplaySearch noted that television prices in North America fell by 6 percent in 2010. Prices declined by 22 percent in 2009.

All told, 247 million televisions--led by LCD and plasma--were shipped to retail stores in 2010, up 17 percent compared to 2009 figures.

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