Company: Gowalla Location: Austin, Texas Founded: 2009 Founders: Josh Williams, Scott Raymond Funding: $10.4 million Employees: 25

Not many people can say that the weather was their main inspiration for launching a startup, but thata4a4s exactly what happened to Gowalla cofounder and chief executive Josh Williams. After experiencing some rolling fog in South Lake Tahoe, Williams snapped a photo with his iPhone and called his dad. He found himself wishing he could capture that moment, share it with friends, and save it to the Web somewhere. A few weeks later, Williams and cofounder Scott Raymond, now Gowalla&'s CTO, had a working prototype that was the beginnings of one of the leading location-based services today. We caught up with Williams to talk more about how hea4a4s trying to change the way people think about location.

Why did you start the company My cofounder Scott and I were coming off of building a successful cult-hit social game on Facebook, but we wanted to build something bigger and more ambitious. I drew up some sketches based on my South Lake Tahoe experience, emailed them to Scott, and a couple weeks later we had a working prototype. We&'ve been running ever since.

Whata4a4s the coolest place you checked into recently Iguazu Falls in Argentina.

When did you realize it was working Oddly, the moment I realized, &''Wow, this is out of my hands,&'' was a Saturday morning back in May. I launched Gowalla to find that the top &''Hot Spot&'' was an event called Eeyore&'s Birthday Party. Nearly 100 people had checked in at this random hippie event that I had no idea existed, posting photos and generally having a great time.

What&'s next for the location-based industry and services Location is transitioning from &''feature&'' status into a core pillar of the Web a4a4 especially the mobile Web. In as few as 18 months, it will be difficult to imagine services that are at least not in some way augmented by location.

Where are you checking in next The Guinness Storehouse in Dublin, Ireland. Then the Ericsson Globe in Stockholm, Sweden. Stockholm is home to some of the most active spots on Gowalla.

VentureBeat recently interviewed Gowalla cofounder and CTO Scott Raymond on the launch of Facebook Places, a check-in service that he believes Gowalla can build on rather than compete with:

VentureBeat&'s Local Heroes series is sponsored by Adobe and is also available as an Adobe Acrobat X Pro portfolio. Check out the portfolio to read the entire series and get additional content.

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Tags: Local Heroes, location based services

Companies: Gowalla

People: Josh Williams, Scott Raymond

Tags: Local Heroes, location based services

Companies: Gowalla

People: Josh Williams, Scott Raymond

Cody Barbierri is a social and digital media consultant. He works for Piehead and blogs about social media at Social Tab. (None of his posts are about clients or their competitors.) Reach him at Cody@venturebeat.com. You can also follow Cody on Twitter.

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