Today at the Web 2.0 Summit in San Francisco, Zynga CEO Mark Pincus took the stage for about 10 minutes to talk about his fast-rising company. First he quickly rattled off some stats:
10 major games 1,300 employees 13 studios across 6 countries 6 acquisitions in the last 6 months 320,000,000 million people have engaged with a Zynga game 400 people focused on new IPPincus also noted that one game, Frontierville, has 650,000 same-sex marriages. &''That&'s amazing, that&'s probably more than any country in the whole world,&'' he quipped.
Pincus said that his company&'s main goal is to convince you that it&'s worth it to take a 10 minute break. We don&'t have time for full TV shows anymore, but we have time for short, fun games, is his belief.
So what&'s next for the company Pincus talked about something called &''Dog Activated&'' ‚a4‚¬‚a4ť a more social experience across the entire Zynga network.a4s‚ The core idea is that if you see the Zynga dog (their logo), you know someone is playing a Zynga game.
&''We have more than 3 million peak concurrent users,&'' Pincus said. He also said that at any given point, 4 people you know are playing a Zynga game. Yes, they&'re everywhere.a4s‚ Zynga wants to make it easier for all those people to connect both in games and out of games. Expect to hear a lot more about this in the coming months.
Pincus also talked a little bit more about his &''dial tone&'' idea. Facebook is the social dial tone, for example. They&'re the underlying current for everything social on the web. Pincus wants Zynga to be the social gaming dial tone.
CrunchBase InformationZyngaMark PincusInformation provided by CrunchBase
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