Social game platform MindJolt said today it is releasing new tools for third-party game developers to make money with MindJolt&'s new ad platform, AdJolt.
The new monetization tools include a virtual currency product that developers can use for power ups, virtual goods and other things. AdJolt essentially maximizes revenues for game developers who put their games on MindJolt&'s platform, which reaches 20 million users across the web and on Facebook.
MindJolt will use the tools to attract more developers, who benefit because MindJolt can cross promote their games across all of its titles on Facebook. On Facebook, gamers can access a bunch of MindJolt games, as if they were visiting a portal.
Chief executive Chris DeWolfe, co-founder of MySpace, told Techcrunch that the company remains profitable and has retained its user numbers despite Facebook&'s policy changes in the spring that drastically cut back on game communications &8212' an act that slowed growth at all Facebook game makers.
Adam Jones Productions, a game company that is using AdJot, said that the tools have dramatically increased revenues, which are shared 50-50 with MindJolt. Adam Jones Productions was able to increase its revenues by 50 percent to 70 percent over its past ad solution. Techcrunch says that MindJolt&'s revenues are around $20 million and the company will expand to the iPhone and iPad shortly.
We also hear from the company that revenue has doubled in the last three month. MindJolt raised around $20 million or so from Austin Ventures in order to acquire a bunch of social game companies. Talks are ongoing with a number of possible acquisition targets.
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Companies: MindJolt
People: Chris Dewolfe
Companies: MindJolt
People: Chris Dewolfe
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.
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